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李子园总经理李博胜:在变化的时代创造可持续的价值
Core Insights - Li Ziyuan has established itself as a leading brand in China's sweet milk beverage market, emphasizing product and channel positioning to cater to diverse consumer needs [2][3] - The company focuses on long-term value creation through innovation and sustainable practices, while maintaining a strong corporate culture that emphasizes family values and employee development [3][4] - Capital market engagement is seen as a new growth opportunity, with plans for industrial upgrades and potential mergers and acquisitions to enhance product quality and service [4] Company Strategy - Li Ziyuan has developed five production bases to control raw material procurement and production processes, enhancing scale efficiency and offering high-quality products at competitive prices [2] - The company prioritizes a distribution network that focuses on circulation channels, particularly in school ecosystems and breakfast scenarios, creating long-term competitive advantages [2] - Employee retention and development are key, with initiatives like stock incentives and internal promotions to reduce turnover and ensure operational efficiency [2][3] Future Outlook - The company plans to introduce a range of health-oriented products in response to evolving consumer trends, while continuing to deepen its focus on the sweet milk segment [4] - New sub-brands are in development, including VitaYoung for health-focused products and a national trend brand, Li Guifei, to diversify its product offerings [4] - The overarching goal is to build a century-old brand that delivers value to consumers and the market, aligning with the founder's philosophy of long-term sustainability over short-term profits [4]