Core Viewpoint - MINISO SPACE, the first of its kind globally, has opened in Nanjing, marking a significant step in MINISO's global expansion and the integration of interest-driven consumption with quality commerce [1][3]. Group 1: Company Expansion - MINISO has officially launched its "Super Store Matrix 2.0," focusing on consumer value and retail essence through a six-tier store system [2]. - The MINISO SPACE aims for annual revenue exceeding 10 billion yuan, utilizing IP space and immersive experiences to redefine retail boundaries [2]. Group 2: Unique Retail Experience - MINISO SPACE features a unique design by "Weixiang International," known for creating the popular "internet celebrity restroom" in Nanjing, emphasizing a "space narrative" design concept [2]. - The store integrates global super IPs such as Disney, Harry Potter, and Sanrio, offering exclusive products like WAKUKU limited edition items and forming a rare all-star IP matrix [2][3]. Group 3: Strategic Insights - The founder of MINISO outlined a four-step methodology for IP operation: signing exclusive IPs, product development, in-store sales with data tracking, and promoting successful IPs [2]. - The dual-directional flow model of "shopping at MINISO and visiting Nanjing Deji" enhances the brand image and activates the youthful potential of high-end commerce [3].