Core Viewpoint - HERE Qimeng Island is strategically evolving from "cross-border" to "integration" by launching the WAKUKU 4.0 Handmade World series at the Beijing Fashion Week, showcasing the brand's ability to merge trendy toys with fashion [3][5]. Group 1: Event Highlights - The AW2026 Beijing Fashion Week Youth Designer Support Program was successfully held on March 20, featuring a collaboration with HERE Qimeng Island, marking a new chapter in "trendy toys + fashion" [2]. - The WAKUKU 4.0 Handmade World series made its global fashion debut at Beijing Fashion Week, establishing WAKUKU as a fashion icon and a vital communication channel with core users [5][8]. Group 2: Strategic Actions - The "WAKUKU Pain Elevator," an immersive media installation located in the venue's core area, became a social media hotspot, generating significant buzz on platforms like Weibo and Xiaohongshu, thus enhancing WAKUKU's presence among young fashion audiences [7]. - The collaboration involved deep co-creation with designers, where WAKUKU was used as an icon for fashion creation, breaking away from traditional IP usage and allowing users to become spontaneous "WAKUKU players" [7][8]. Group 3: Industry Implications - The case of WAKUKU represents a shift from the "IP+" logic, where IP serves merely as a traffic entry point, to the "+IP" model, where IP is deeply integrated into the fashion content production process, marking a significant evolution in the fashion industry [8]. - The transformation of WAKUKU from a mere design element to a creative asset signifies a critical milestone in the fashionization of trendy toy IPs, indicating a broader and more imaginative IP fashion landscape [8].