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亚瑟士中国总裁高凯:通过进博会与中国消费者深度互动
Zhong Guo Jing Ji Wang· 2025-11-09 13:15
Core Insights - ASICS emphasizes the importance of the China market for its growth and plans to continue investing and deepening its presence in the region [2] Group 1: Event Participation - ASICS showcased its latest products and technologies at the 8th China International Import Expo (CIIE), highlighting its commitment to engaging with Chinese consumers [1] - The company introduced the WINJOB engineering shoes designed for high-risk work environments and presented a new colorway of its rebound series [1] - The ASICS booth featured a "Sports Paradise" concept, attracting sports enthusiasts with interactive experiences, including AI-generated custom sports reports and DIY workshops [1] Group 2: Brand Philosophy - ASICS aims to integrate sports into daily life, promoting an active lifestyle that enhances physical and mental vitality [1] - The company focuses on real sports needs, providing high-quality equipment and services to encourage the public to embrace a healthy lifestyle [2]