Core Insights - Wix.com Ltd. has acquired Base44 for approximately $80 million, enhancing its AI capabilities and redefining application development through no-code solutions [1][6][9] - The acquisition aligns with the growing trend of intent-driven software creation, known as "vibe coding," which allows users to develop applications through natural language interactions [2][3] Acquisition Details - Base44's platform enables users to create scalable applications via a chat-based interface, streamlining the software development process [3][4] - The deal includes performance-based earn-out payments extending through 2029, with Wix planning to invest around $25 million in retention bonuses for Base44 employees in 2025 [6][7] Strategic Integration - The integration of Base44 into Wix's AI ecosystem significantly expands its portfolio of intelligent creation tools, positioning Wix as a comprehensive digital creation platform [5][9] - Base44 will continue to operate as a distinct business unit within Wix, maintaining its product identity while leveraging Wix's resources for growth [7] Market Position and Growth Strategy - Wix is focusing on strategic AI investments, with WIX Studio now boasting over 2 million accounts, primarily from new partners [8] - The company has launched Wixel, a visual design platform that simplifies content creation, further supporting its mission to empower creators [9][10] Financial Outlook - Wix anticipates that the acquisition will have an inconsequential impact on 2025 bookings and revenues, emphasizing the long-term potential of the deal [7] - The company remains cautious about its full-year outlook amid macroeconomic uncertainties, particularly for its Business Solutions unit [11]

Core Viewpoint - Wix.com Ltd. is expected to report first-quarter 2025 results on May 21, with projected revenues indicating a growth of 12-13% year-over-year, and earnings expected to rise by 28.7% compared to the previous year [1][2]. Financial Expectations - Revenues for Q1 2025 are anticipated to be between $469 million and $473 million, with a Zacks Consensus Estimate of $471.8 million, reflecting a 12.4% increase from the prior year [1]. - The Zacks Consensus Estimate for earnings is set at $1.66 per share, indicating a 28.7% rise from the same quarter last year [1]. Recent Performance - Wix has consistently beaten the Zacks Consensus Estimate in the last four quarters, with an average surprise of 18.95% [2]. - The stock has appreciated by 34.8% over the past year, outperforming the Zacks Computers - IT Services industry's growth of 9.7% [2]. Growth Drivers - The adoption of Wix's product portfolio, particularly Wix Studio and AI-driven solutions, is expected to contribute significantly to revenue growth [2]. - The launch of the AI Website Builder in 2024 has transformed user experience and is a key component of Wix's AI offerings [2]. Product Innovations - In January 2025, Wix introduced Business Launcher, an AI tool that helps users develop business ideas based on their skills and goals [3]. - The company has integrated AI assistants across its platform, enhancing operational efficiency and customer conversion rates [4]. - The AI Site-Chat, launched in December 2024, serves as a virtual agent to engage visitors and improve customer experience [4]. User Engagement - Wix Studio, aimed at agencies and professionals, has over two million accounts, with 75% created by new partners, indicating strong market demand [5]. - The strategy to onboard higher-intent users and maximize the lifetime value of existing users is expected to positively impact performance [8]. Revenue Segmentation - The Zacks Consensus Estimate for revenues from Creative Subscriptions and Business Solutions segments is projected at $337 million and $135 million, respectively [8]. Currency Exposure - Approximately 40% of Wix's revenues are generated in non-U.S. dollar currencies, making it vulnerable to foreign exchange fluctuations [9]. - For Q1 2025, revenues are expected to increase by 13-14% at constant currency, accounting for an adverse forex impact of roughly $6 million [9]. Investment and Development - Wix is increasing investments in product development and infrastructure, although the macroeconomic environment remains volatile [10]. - Recent developments include the introduction of Wixel, an AI-driven visual design platform, and Astro, an AI-powered business assistant [11][12].