Core Viewpoint - Despite overall economic pressures, the OLED display panel market is experiencing strong growth momentum, with a projected 132% year-on-year growth in 2024 and an upward revision of the 2023 shipment forecast from 2.8 million to 3.4 million units, representing a year-on-year increase from 40% to 69% [1][4]. Group 1: Market Dynamics - The overall panel market is facing some impact from tariff policies, but the OLED display panel segment is less affected, primarily due to high acceptance among gaming players, which encourages brands to expand their product lines [4]. - Samsung Display (SDC) and LG Display (LGD) continue to dominate the OLED display panel supply, with SDC shifting focus to OLED displays as OLED TV panel growth encounters bottlenecks [4]. Group 2: Company Strategies - LGD, initially constrained by losses in the LCD business, has revised its OLED display shipment target for 2023 from below 700,000 units to 800,000 units, with potential further upward adjustments to 1 million units due to strong customer demand [5]. - ASUS and MSI are actively promoting OLED display products, with ASUS's demand expected to exceed 500,000 units, driven by the introduction of QDOLED and WOLED displays [5]. Group 3: Demand Drivers - The demand for OLED panels is being bolstered by local second-tier brands in China, which are expanding their OLED display product lines due to a trade-in policy that stimulates domestic demand [5].

Group 1 - TrendForce has revised the OLED display panel shipment forecast for this year from 2.8 million to 3.4 million units, reflecting a year-on-year growth rate increase from 40% to 69% [1][4] - The OLED display panel market is experiencing strong growth momentum, driven by high acceptance among gaming players and the expansion of product lines by brands [4][5] - Samsung Display (SDC) and LG Display (LGD) continue to dominate the OLED display panel supply, with SDC shifting focus to OLED displays due to growth bottlenecks in OLED TV panels [4] Group 2 - LGD has adjusted its OLED display panel shipment target for this year to 800,000 units, with potential for further upward revision to 1 million units due to strong customer demand [4] - ASUS and MSI are actively promoting OLED display products, with ASUS's demand expected to exceed 500,000 units, contributing to LGD's positive outlook on OLED displays [5] - The Chinese market's trade-in policy is boosting domestic demand for OLED displays, prompting local second-tier brands to expand their product lines [5]

Core Insights - The OLED display panel market is experiencing strong growth, with a projected shipment increase from 2.8 million to 3.4 million units in 2025, reflecting a year-on-year growth rate adjustment from 40% to 69% [1][3]. Group 1: Market Dynamics - Despite overall economic pressures, both buyers and sellers in the OLED display panel market maintain a positive outlook, continuing the momentum from a 132% growth in 2024 [1]. - The impact of tariff policies on the overall panel market is noted, but OLED display panels are less affected, primarily due to high acceptance among gaming players, prompting brands to expand their product lines [3]. Group 2: Key Players and Strategies - Samsung Display (SDC) and LG Display (LGD) dominate the OLED display panel supply, with SDC shifting focus to OLED displays as OLED TV panel growth encounters limitations [3]. - LGD, initially constrained by losses in the LCD business, has revised its shipment target for OLED display panels from below 700,000 to potentially 1 million units due to strong customer demand [4]. Group 3: Demand Drivers - Gaming brands like ASUS and MSI are aggressively promoting OLED display products, with ASUS expected to exceed a demand of 500,000 units, significantly increasing the demand for WOLED panels [4]. - The Chinese market's trade-in policy is stimulating domestic demand for OLED displays, encouraging local second-tier brands to expand their product lines [4].