Core Viewpoint - Saxena White P.A. has initiated a securities fraud class action lawsuit against WPP plc and certain executives, alleging misrepresentation of the company's transformation strategy and its impact on business performance during the class period from February 22, 2024, to July 8, 2025 [1][2][6]. Group 1: Class Action Details - The class action expands the allegations from a related lawsuit, extending the class period for WPP ADR purchasers [2]. - Investors wishing to serve as lead plaintiff must file a motion by December 8, 2025, as per the Private Securities Litigation Reform Act [3]. Group 2: Company Overview - WPP provides a range of services including advertising, media management, consultancy, and public relations, and has undergone a strategic transformation since becoming the world's largest advertising company in 2020 [4]. - The company rebranded its media division to WPP Media in May 2025, aiming to simplify operations and enhance strategic synergies [4]. Group 3: Allegations Against WPP - The lawsuit claims that WPP misrepresented its transformation strategy, stating that it lacked a coherent plan and faced significant internal disruptions that hindered new business generation and led to the loss of major clients [5][6]. - Positive statements made by WPP regarding its business prospects were allegedly false and misleading, lacking a reasonable basis [6]. Group 4: Impact of the Allegations - The truth about WPP's struggles was revealed on July 9, 2025, when the company admitted to disappointing results due to lower new business, resulting in an 18% drop in ADR price [7].

Group 1 - WPP has launched a new AI-driven media brand, WPP Media, marking the end of the GroupM era [1] - WPP Media aims to meet the growing demand for integrated marketing services, managing over $60 billion in annual media investments and serving more than 75% of top global advertisers across 80+ markets [1] - The three core agencies under WPP Media—Mindshare, Wavemaker, and EssenceMediacom—will continue to operate, providing customized service teams through shared resources and technology [1] Group 2 - The core driving force behind WPP Media is the in-house developed AI marketing system, WPP Open, which integrates creative, production, data, commerce, and personalized media capabilities [2] - WPP invests over £300 million annually in WPP Open and has established strategic partnerships with leading AI companies [2] - WPP Media's CEO, Brian Lesser, emphasizes the increasing consumer demand for relevant and engaging advertising in the AI era [2] Group 3 - WPP has launched a global advertising campaign titled "Transforming How We Create," showcasing its new positioning as an "AI-native company" [3] - The campaign is designed to demonstrate how AI can unlock the next phase of human creativity and connect brands with audiences [3] - WPP's investments in AI also include the acquisition of AI tech company Satalia in 2021 and an investment in Stability AI in early 2024, with annual spending in AI exceeding $400 million [3] Group 4 - The rebranding and advertising push come shortly after a recent round of layoffs at WPP due to unmet performance expectations for late 2024 to early 2025 [4] - WPP has initiated a restructuring plan for its media buying business, implementing layoffs without disclosing specific numbers [4] Group 5 - The establishment of WPP Media represents a culmination of the company's AI strategy and signifies a further acceleration in reshaping its agency network [5]