you know, when we we put together the deck and we made our pitch, the one thing we were really adamant about expressing to them is that we have figured out social media, >> right. They've been out of the game as far as basketball goes for quite some time. Social media just wasn't a thing when their rights ended.So >> we kind of we know we understand Twitter, we understand Instagram and Tik Tok and all these things and and I'm sure they could outsource that and find some, you know, a team of that could do it ...