Milan's Bending Spoons will buy AOL's email platform, its homepage, once one of the valuable pieces of internet from Apollo while raising $2.8 billion in debt.Getty ImagesAOL was the first destination on the internet for millions of Americans during the first dot com boom, and is still used by more than 30 million people every month. And now, it'll be owned by Italians.Milan-based app developer Bending Spoons announced Wednesday it has agreed to buy AOL from private equity giant Apollo. It’s the latest in a ...

Core Insights - Bending Spoons is a notable European non-gaming app factory that recently announced a cash acquisition of Vimeo for approximately $1.38 billion, showcasing its strategy of growth through acquisitions rather than in-house development [1][2] - The company has achieved an impressive annual revenue of $700 million for 2024, with a gross margin of 77%, significantly above industry averages [2] Acquisition Strategy - The company's business model focuses on acquiring tech companies with untapped potential, which can be optimized through Bending Spoons' operational capabilities [6][8] - Acquisitions are viewed as a means to "buy time" and "buy advantages," allowing the company to leverage existing brands and user bases rather than starting from scratch [12][13] - Bending Spoons has developed a robust internal platform that provides shared technology, operational logic, and marketing systems across its diverse product offerings [10][38] Financial Performance - For 2024, Bending Spoons anticipates revenues slightly exceeding $700 million, with projections of around $1.2 billion for 2025 [23] - The company emphasizes adjusted EBITDA as a more accurate measure of profitability, as net profit can be misleading due to amortization and one-time expenses related to acquisitions [26][30] Internal Systems and Competitive Advantage - The core competitive advantage lies in the internal systems and tools developed over years, which enable efficient operations across various digital products [38] - The company employs a rigorous evaluation process for potential acquisitions, assessing product potential, technology, monetization capabilities, and organizational structure [33][34] Employee and Operational Efficiency - Bending Spoons focuses on creating a lean and efficient team structure, reducing management layers, and empowering employees to take ownership of their work [46][48] - The company offers competitive salaries and benefits, attracting top talent from prestigious institutions, which contributes to its strong employer brand [45][51] Future Outlook - While there are no immediate plans for an IPO, the company is open to evaluating the possibility in the future, particularly to access larger capital markets [73][76] - Bending Spoons continues to prioritize its operational independence and flexibility, despite the pressures that come with significant external financing [65][68]

Acquisition Overview - Vimeo has agreed to be acquired by Bending Spoons in an all-cash deal valued at approximately $1.38 billion, expected to close in Q4 2025, subject to customary closing conditions and regulatory approvals [1] - Once the deal closes, Vimeo will be delisted from exchanges [1] Strategic Intent - Bending Spoons aims to own and operate Vimeo indefinitely, focusing on realizing Vimeo's full potential and making ambitious investments in the US and other priority markets [2][3] - The company plans to enhance performance and reliability, introduce advanced features, and continue developing AI-enabled functionalities [3] Historical Context - Bending Spoons has a history of acquiring companies and subsequently laying off staff and cutting features, as seen in its acquisition of Evernote and WeTransfer [3][4] - Vimeo, which became an independent publicly traded company in 2021 after spinning off from IAC, has lost almost 90% of its market value since then, prompting leadership to explore strategic options [4] Leadership Statements - Vimeo's CEO Philip Moyer expressed optimism about the partnership, highlighting Bending Spoons' commitment to expanding Vimeo's product offerings across various segments, including Self-Serve, OTT/Vimeo Streaming, and Vimeo Enterprise [5]

Company Overview - Vimeo will be acquired by Italian app developer Bending Spoons for approximately $1.38 billion, taking it private after over four years since its public debut [1] - Shareholders will receive $7.85 in cash per share, representing a 63% premium over the last closing price, leading to a more than 60% increase in Vimeo's share price to $7.74 [1] Market Position - Since going public in 2021, Vimeo has lost around 90% of its market value and has struggled to differentiate itself in a competitive video market dominated by YouTube and aggressive lower-cost rivals [2] Strategic Plans Post-Acquisition - Following the acquisition, significant cost-cutting measures and a focus on revenue generation through Vimeo's technology assets are expected [3] - Bending Spoons aims to expand self-service tools, OTT streaming via Vimeo Streaming, and enterprise offerings, as stated by Vimeo CEO Philip Moyer [4] Financial Advisory and Funding - Allen & Company LLC is the financial adviser for Vimeo, while J.P. Morgan, Wells Fargo, and BNP Paribas advised Bending Spoons, which is considered a candidate for an IPO in the U.S. market [5] - Bending Spoons was valued at $2.55 billion in a funding round last year and raised 500 million euros in venture debt to support its M&A plans [5]