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Kantara to Krishna: Indian comics, animators hook Gen Z, Gen Alpha with folklore
MINT· 2025-11-12 10:30
Core Insights - The comics and animation industry is shifting focus from primarily children to include mobile-first Gen Z and Gen Alpha audiences, who prefer shorter and faster content with mature themes [1][3][12] Industry Trends - Creators like Toonsutra, Pratilipi Comics, and Green Gold Animation are blending education, entertainment, and emotional intelligence in their stories to appeal to both children and older audiences [2][5] - The rise of "cinematic comics" is transforming traditional comics into immersive experiences that combine motion, voice, and music, targeting young adults and fans of mythology [4] - The COVID-19 pandemic has permanently altered digital consumption habits, leading families to explore comics and animation on smartphones instead of traditional television [8][12] Audience Engagement - There is a notable crossover audience emerging from gaming and anime communities, with platforms like Instagram Reels and YouTube Shorts driving significant engagement through short animated clips [9] - The success of animated films among the 25-35 age group indicates a growing demand for inclusive programming that caters to a wider audience [10][11] Challenges in Monetization - The implementation of COPPA guidelines has made monetization more challenging for kids' content creators, reducing targeted advertising revenue [13][14] - Creators are adapting their business models to focus on brand partnerships, licensing, merchandising, and subscriptions due to the decline in ad-based monetization [14] - There is a creative challenge in keeping kids engaged in a fast-paced content environment while ensuring stories are culturally rooted and value-driven [15]
Webtoon Entertainment's David Lee: Our platform allows new generation to experience comics
CNBC Television· 2025-09-19 19:23
Company Overview & Strategy - Webtune is a digital entertainment company specializing in vertically integrated comic books for mobile consumption [1] - Webtune partners with Disney to build a platform housing Disney's comic book IP [2] - Webtune aims to create a digital destination with access to 35,000 comics from Pixar, Star Wars, and Disney [5] - Webtune's content resonates with Gen Z and transforms into small screen adaptations, merchandise, and video games [7][8] - Webtune sees web comics as digital storyboards that can extend beyond the platform [8] Market Opportunity & Growth - Webtune has 24 million creators globally serving 155 million monthly active users [4] - Webtune stories are adapted into movies on Netflix, Amazon Prime, and other streaming services [7] - Webtune highlights the cross-over IP opportunity, citing examples like "Sideline" and "Marry My Husband" [9][10] Financial Performance - Webtune's cross-over IP opportunity currently accounts for less than 10% of the company's $1.4 billion in revenue from the previous year [11] Partnership Impact - Disney is taking a 2% equity stake in Webtune [2] - The Disney partnership led to Webtune's stock popping almost 40% [2]