Financial Data and Key Metrics Changes - Weibo's total revenues for Q3 2025 reached $442.3 million, a decrease of 5% year over year [7][30] - Total advertising revenues were $375.4 million, down 6% year over year [7][31] - Non-GAAP operating income was $132 million, representing a non-GAAP operating margin of 30% [7][30] - Net income attributable to Weibo was $110.7 million, with a diluted EPS of $0.42 [31][36] Business Line Data and Key Metrics Changes - Advertising and marketing revenue decreased by 6% year over year, while value-added service revenues increased by 2% to $66.9 million [31][35] - The e-commerce sector saw over 50% year-over-year growth, driven by stimulus policies [32][33] - The automobile sector maintained solid growth, while food and beverage and apparel sectors experienced revenue declines due to high base effects from the previous year's Olympics [22][33] Market Data and Key Metrics Changes - MAUs reached 578 million in September 2025, with average daily users at 257 million [7][30] - Intelligent search product MAUs exceeded 70 million, with DAU and search queries increasing over 50% quarter over quarter [17][30] - Ad revenues from Alibaba grew by 112%, reaching $45.5 million in Q3 [34] Company Strategy and Development Direction - Weibo's strategy focuses on enhancing user value, maintaining its leading position in hot topics and entertainment content, and leveraging AI for improved recommendation feeds [8][20] - The company aims to strengthen its competitive edge by integrating video content into the recommendation feed and enhancing user engagement through interest-based content operations [10][15] - AI technology is being applied across the advertising lifecycle to improve ad efficiency and performance [24][27] Management's Comments on Operating Environment and Future Outlook - Management noted uncertainties in the advertising outlook for Q4 and 2026, particularly due to high base effects and potential headwinds from national subsidy policies [40][41] - Anticipated events in 2026, such as the Winter Olympics and World Cup, are expected to positively impact advertising placements [42][43] - Management emphasized the importance of adapting to changing market dynamics and enhancing brand marketing strategies [47][48] Other Important Information - The restructuring of the information feed is seen as strategically significant, comparable to past transitions from chronological to algorithm-based sorting [13] - AI-generated ad creatives accounted for nearly 30% of consumption in the real-time video information feed by the end of October [26] Q&A Session Summary Question: Overall advertising outlook for Q4 and 2026 - Management indicated a decrease in ad revenue due to high base effects and uncertainties in consumer spending, but expects improved performance in 2026 with significant events [40][41][42] Question: Strategy and progress of intelligent search - Management reported robust growth in intelligent search, with MAUs exceeding 70 million and a 20% increase in queries quarter over quarter, indicating potential for future monetization [55][56] Question: Feedback on information feed revamp - Management noted that the revamped information feed is expected to enhance user engagement and retention, although it may take time for users to adapt [58][59][60]

Financial Data and Key Metrics Changes - Weibo's total revenues for Q1 2025 reached $396.9 million, flat year over year, or up 1% on a constant currency basis [6][26] - Total advertising revenues were $339.1 million, flat year over year, while value-added service revenues increased to $57.7 million, up 2% year over year [26][27] - Non-GAAP operating income was $129.5 million, representing a non-GAAP operating margin of 33%, with net income attributable to Weibo reaching $119.5 million, an increase of 12% [7][32] Business Line Data and Key Metrics Changes - Advertising revenues related to the Spring Festival achieved double-digit growth year over year, with a notable increase in the number of participating advertisers [12] - E-commerce, dairy products, and food and beverage sectors showed solid growth, while the online game sector faced a year-over-year decline due to a high base effect from last year [18][20] - The handset manufacturer sector saw a decline in revenue, primarily due to shifts in product launch timelines [20] Market Data and Key Metrics Changes - In March 2025, Weibo's MAUs reached 591 million, and average DAUs reached 261 million, representing a net addition of 9 million users year over year [6][24] - The automobile sector continued to deliver growth, driven by both NEV brands and traditional OEMs increasing their budget allocation to Weibo [18] - E-commerce platforms, particularly Alibaba, ramped up ad spend during the Spring Festival, contributing to robust growth in advertising revenues [27] Company Strategy and Development Direction - Weibo's strategy for 2025 focuses on enhancing user value, solidifying its position in hot trends and entertainment content, and improving recommendation and search functions through AI integration [7][10] - The company aims to increase investment in vertical and video content ecosystems to drive user engagement and scale [7][10] - Weibo is committed to leveraging AI technology across various business scenarios, including search, social interaction, and advertising [13][15] Management's Comments on Operating Environment and Future Outlook - Management noted that while advertiser budgets remain cautious, there is a gradual unlocking of ad spend based on market feedback [16] - The company expects solid growth across several industries, particularly in automotive and e-commerce, while acknowledging challenges in the gaming sector [19][53] - Management emphasized the importance of AI in enhancing advertising effectiveness and user engagement, with expectations for continued improvement in ad revenues [44][56] Other Important Information - Weibo completed the distribution of an annual cash dividend of $0.08 per ordinary share, totaling approximately $200 million [32] - The company released its first ESG report, highlighting commitments to sustainability across various key areas [33] Q&A Session Summary Question: Overall thoughts on search progressions and future strategy - Management indicated that the AI search product has shown good improvement and will remain integrated within Weibo, focusing on hot topics and entertainment content [35][41] Question: Updates on AI monetization and advertising products - Management reported a 10% improvement in click-through rates due to AI integration, with ongoing efforts to enhance advertising effectiveness [36][44] Question: Outlook for Q2 and expectations for different industry verticals - Management expects Q2 performance to mirror Q1, with strong growth anticipated in automotive and e-commerce sectors, while challenges remain in gaming [50][52]

Financial Data and Key Metrics Changes - Weibo's total revenues for Q1 2025 reached $396.9 million, flat year over year, or up 1% on a constant currency basis [6][27] - Total advertising revenues were $339.1 million, flat year over year, while value-added service revenues reached $57.7 million, up 2% year over year [27][28] - Non-GAAP operating income was $129.5 million, representing a non-GAAP operating margin of 33% [7][27] - Net income attributable to Weibo increased by 12% to $119.5 million, with a net margin of 30% compared to 27% last year [27][32] Business Line Data and Key Metrics Changes - Advertising revenues related to the Spring Festival achieved double-digit growth year over year, with a notable increase in the number of participating advertisers [12] - The e-commerce sector showed robust growth, particularly driven by Alibaba's increased ad spend during the Spring Festival [28][19] - The online game sector faced a year-over-year decline due to a high base effect from major campaigns last year and a decrease in new game launches [21][29] Market Data and Key Metrics Changes - In March 2025, Weibo's MAUs reached 591 million, and average DAUs reached 261 million, representing a net addition of 9 million users year over year [6][25] - The automobile sector continued to deliver growth, driven by both NEV brands and traditional OEMs increasing their budget allocation to Weibo [19][28] - The beauty and personal care sector saw a narrowing decline year over year, with sequential growth during the quarter [21][22] Company Strategy and Development Direction - In 2025, Weibo's strategy focuses on enhancing user value, solidifying its position in hot trends and entertainment content, and improving recommendation and search functions through AI integration [7][10] - The company aims to increase investment in vertical and video content ecosystems to drive user engagement and scale [7][10] - Weibo is committed to leveraging AI technology across multiple business scenarios, including search, social interaction, and advertising [13][15] Management's Comments on Operating Environment and Future Outlook - Management noted that while advertiser budgets remain cautious, there is a gradual unlocking of ad spend based on market feedback [17] - The company expects solid growth in the automotive and e-commerce sectors in Q2, while the gaming industry continues to face challenges [55][56] - Management emphasized the importance of AI in enhancing advertising effectiveness and user engagement, with expectations for improved performance in the second half of the year [46][58] Other Important Information - Weibo completed the distribution of an annual cash dividend of $0.08 per ordinary share for the fiscal year 2024, totaling approximately $200 million [33] - The company released its first ESG report in April, highlighting its commitment to sustainability across various key areas [34] Q&A Session Summary Question: Overall strategy for search progression and AI monetization - Management discussed the integration of AI search models and noted improvements in user engagement and MAUs due to the launch of DeepSeek [40][41] - They indicated that while general purpose search still requires improvement, there has been a 5% increase in per capita search volume [42][43] Question: Advertising outlook for Q2 and updates on advertising products - Management expects Q2 performance to mirror Q1, with strong growth anticipated in the automotive and e-commerce sectors, while challenges remain in the gaming industry [53][55] - They highlighted the focus on new product marketing and performance-based advertising as core competitive advantages moving forward [57][58]