TRAEGER INVESTOR PRESENTATION. FIRST QUARTER 2025 SAFE HARBOR STATEMENT This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of l995. All statements contained in this presentation that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our mitigation efforts to offset the direct impact of tariffs, our implementation of strategic actions to stabiliz ...

Financial Data and Key Metrics Changes - The company reported a 3% revenue growth in Q4 2024, with adjusted EBITDA of $18 million, up 41% from Q4 2023 [10][11][48] - Gross margin improved by 410 basis points year-over-year, reaching 40.9% in Q4 2024 [10][46] - For the full year 2024, adjusted EBITDA grew by 34%, and gross margin expanded by 540 basis points [12][43] Business Line Data and Key Metrics Changes - Grill revenues increased by 30% year-over-year to $78 million in Q4 2024, driven by strong sell-through during the holiday season and the launch of the Woodridge series [44][23] - Consumables revenue grew by 25% to $31 million, supported by increased replenishment and new distribution at Walmart [27][44] - Accessories revenue declined by 24% to $60 million, primarily due to underperformance at Meater [30][44] Market Data and Key Metrics Changes - North America revenues increased by 11%, while revenues from the rest of the world declined by 39%, largely influenced by Meater's performance [45][109] - The company noted that the grill market is expected to grow modestly by 1% to 2% in 2025, following three years of decline [70][71] Company Strategy and Development Direction - The company aims to increase brand awareness and market share, with household penetration currently at 3.6% [14][39] - Strategic initiatives include enhancing social media engagement and partnerships with culinary brands to drive brand activation [15][17] - The company plans to focus on boots-on-the-ground sales activation efforts in 2025, including a roadshow program at Costco [25][26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's health and consumer demand for grills, despite an uncertain macroeconomic environment [38][39] - The company is guiding for revenues of $595 to $615 million in 2025, reflecting a potential decline of 2% to growth of 2% compared to 2024 [35][51] - Management acknowledged challenges related to tariffs and their impact on the business, emphasizing proactive strategies to mitigate potential effects [36][37] Other Important Information - Dom Blosil, the CFO, announced his transition out of the role, with Joey Hord set to take over [40][41] - The company ended 2024 with $15 million in cash and cash equivalents and $409 million in total debt [48][49] Q&A Session Summary Question: Expectations for the accessories business in 2025 - Management is conservatively forecasting Meater's performance and believes there are opportunities for improvement through retail expansion [60] Question: Impact of advertising spend on Meater's performance - Management noted that Q1 insights may not be indicative of future performance due to the seasonal nature of Meater's business [62] Question: Overall grill market outlook for 2025 - Management expects modest growth in the grill market, with Traeger gaining market share in 2024 [70][72] Question: Strategy for lower price point grills - The company plans to continue leveraging successful promotions at lower price points while introducing the Woodridge series at a premium price [76] Question: Inventory levels and tariff anticipation - The increase in inventory was primarily tied to the Woodridge launch rather than anticipatory tariffs [79] Question: Long-term leverage goals - The company aims to maintain leverage at or below three turns, with a focus on debt paydown and EBITDA growth [90][93] Question: Update on manufacturing partners in Vietnam - The company is progressing with its second global manufacturing partner in Vietnam and expects to be in mass production soon [97][98] Question: Recent trends in international sales - The decline in international sales is largely due to Meater's performance, which significantly impacts the overall numbers [109]

Financial Data and Key Metrics Changes - The company reported a 3% revenue growth in Q4 2024, with adjusted EBITDA of $18 million, up 41% from Q4 2023 [10][11][48] - Gross margin improved by 410 basis points year-over-year, reaching 40.9% [10][46] - For the full year 2024, adjusted EBITDA grew by 34%, and gross margin expanded by 540 basis points [12][44] Business Line Data and Key Metrics Changes - Grill revenues increased by 30% year-over-year to $78 million in Q4, driven by strong sell-through during the holiday season and the launch of the Woodridge series [23][44] - Consumables revenue grew by 25% to $31 million, supported by increased replenishment and new distribution at Walmart [27][44] - Accessories revenue declined by 24% to $60 million, primarily due to underperformance at Meater [30][44] Market Data and Key Metrics Changes - North America revenues increased by 11%, while revenues from the rest of the world declined by 39%, largely influenced by Meater's performance [45][109] - The company noted a significant demand for lower-priced grills, confirming the strategy to focus on accessible price points [24][76] Company Strategy and Development Direction - The company aims to increase brand awareness, with household penetration at only 3.6%, indicating a significant long-term growth opportunity [14] - Strategic partnerships and brand activation efforts, including collaborations with culinary brands, are part of the growth strategy [17][26] - The company plans to double its roadshow program at Costco in 2025 to enhance consumer education and brand awareness [26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the brand's health despite macroeconomic uncertainties, with expectations for modest growth in the grill market in 2025 [38][70] - The company is preparing for potential impacts from tariffs, with ongoing strategies to mitigate risks [36][37] - For fiscal year 2025, the company is guiding revenues of $595 to $615 million, reflecting a potential decline or slight growth compared to 2024 [35][51] Other Important Information - Dom Blosil, the CFO, announced his transition out of the role, with Joey Hord set to take over [40][41] - The company ended 2024 with $15 million in cash and cash equivalents and $409 million in total debt [48][49] Q&A Session Summary Question: Expectations for the accessories business in 2025 - Management is conservatively forecasting Meater's performance and believes there are opportunities for improvement through retail expansion [60] Question: Impact of advertising spend on Meater's performance - Management noted that Q1 insights may not be indicative of future performance due to Meater's revenue concentration in Q4 [62] Question: Overall grill market expectations for 2025 - Management expects modest growth in the grill market, with a potential increase in prices and a return to a more normalized replacement cycle [70][71] Question: Strategy for lower price point grills - The company plans to continue leveraging the success of lower-priced models while introducing the Woodridge series at a premium price point [76] Question: Inventory levels and tariff anticipation - The increase in inventory was primarily due to the Woodridge launch, not specifically for tariff anticipation [79] Question: Long-term leverage goals and free cash flow expectations - The long-term goal is to maintain leverage at or below three turns, with free cash flow expected to be similar to 2024 [90][91]