MACAU, Dec. 5, 2025 /PRNewswire/ -- Epsium Enterprise Limited (Nasdaq: EPSM) ("Epsium" or the "Company"), a Macau-based importer and distributor of premium alcoholic beverages, today announced its unaudited financial results for the six months ended June 30, 2025. The Company reported a solid balance sheet, continued brand expansion, and progress in corporate governance following its successful Nasdaq listing earlier this year. First-Half 2025 Business and Financial Highlights In March 2025, Epsium complete ...

Group 1 - The core function of brand management is to control pricing across all channels, as price chaos indicates a loss of control over the pricing system, leading to market disorder [1] - Price chaos results in a broken channel profit chain, with online low-price promotions causing significant declines in offline store traffic and profits for distributors [3] - Brand value dilution occurs when consumers purchase products from low-price channels, leading to skepticism about the brand's premium positioning and a shift towards lower-priced markets [5] Group 2 - The proliferation of counterfeit products and a trust crisis arise from low-price competition, which squeezes the profit margins of genuine products, allowing counterfeiters to thrive [5] - The core causes of channel chaos include insufficient e-commerce awareness and reliance on traditional distribution models, leading to unregulated low-price distribution [8] - An imbalance in profit distribution mechanisms among brands and distributors incentivizes short-term low-price dumping, further complicating price control efforts [8]

Group 1 - The A-share liquor sector experienced a decline of 6.58%, which is less than the overall market drop, indicating a certain level of defensiveness within the industry [2] - Leading companies like Kweichow Moutai (-4.39%) and Wuliangye (-3.95%) showed smaller declines compared to the industry average, while smaller firms like Huangtai Liquor (-10.00%) faced significant losses, highlighting a "stronger gets stronger" trend [2][3] - The first quarter of 2025 saw the liquor industry facing high channel inventories (averaging 3-4 months) and price inversions, prompting companies like Luzhou Laojiao and Xijiu to halt shipments to maintain prices [3] Group 2 - The export share of Chinese liquor is less than 1%, primarily targeting Southeast Asia and Chinese communities, thus limiting the direct impact of U.S. tariffs [5] - Kweichow Moutai and Wuliangye are accelerating their expansion into the European and American markets, but the 34% tariff imposed by the U.S. may delay their internationalization efforts [5] - Regional liquor companies like Gujing Gongjiu and Yanghe are less affected by tariffs due to their low export ratios and focus on domestic consumption upgrades [5]