Group 1 - The core function of brand management is to control pricing across all channels, as price chaos indicates a loss of control over the pricing system, leading to market disorder [1] - Price chaos results in a broken channel profit chain, with online low-price promotions causing significant declines in offline store traffic and profits for distributors [3] - Brand value dilution occurs when consumers purchase products from low-price channels, leading to skepticism about the brand's premium positioning and a shift towards lower-priced markets [5] Group 2 - The proliferation of counterfeit products and a trust crisis arise from low-price competition, which squeezes the profit margins of genuine products, allowing counterfeiters to thrive [5] - The core causes of channel chaos include insufficient e-commerce awareness and reliance on traditional distribution models, leading to unregulated low-price distribution [8] - An imbalance in profit distribution mechanisms among brands and distributors incentivizes short-term low-price dumping, further complicating price control efforts [8]

按2025年4月7日收盘价涨跌 | 企业名称 | 收盘价 | 涨跌幅 | 年度涨幅 | | --- | --- | --- | --- | | | (元) | (按涨幅排序) | 2025年初至4月7日 | | 山西汾酒 | 216.5 | -0.76% | 19.12% | | 今世象 | 51.31 | -2.30% | 13.44% | | 一得酒业 | 56.84 | -3.37% | -13.79% | | 五粮液 | 126.78 | -3.95% | -7.77% | | #酒屋热 | 73.4 | -4.36% | -9.61% | | 贵州茅台 | 1500 | -4.39% | -1.57% | | 美盛花 | 18.42 | -4.76% | -6.02% | | 沪南老窖 | 125.56 | -5.29% | 1.39% | | 迎驾贡酒 | 51.22 | -5.60% | -5.04% | | 古井贡酒 | 164.1 | -5.94% | -4.76% | | 口子箸 | 33.86 | -7.76% | -13.71% | | 水井坊 | 45.15 | -8.32% | - ...