Xbox 游戏机及配件
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前暴雪总裁揭秘微软Xbox涨价内幕:利润不足是主因
Sou Hu Cai Jing· 2025-09-23 01:39
Core Viewpoint - Microsoft has announced a price increase for its Xbox gaming consoles, citing profit concerns rather than tariffs as the primary reason for the adjustment [3][5]. Group 1: Price Increase Details - The price of the Xbox Series S 512GB has increased from $379 to $399, while the Xbox Series X has risen from $499 to $599, effective October 3 in the U.S. [3] - The price adjustments reflect a significant increase, with the Series S rising by $20 and the Series X by $100 [3]. Group 2: Reasons Behind the Price Increase - Mike Ybarra, former president of Blizzard Entertainment, stated that the price hike is purely a profit issue, indicating that the console's profitability has not met expectations [5]. - Ybarra also mentioned that while tariffs were a factor in earlier price increases, the current hike is unrelated to tariffs and is instead a response to internal profit levels [7]. - Microsoft previously raised Xbox prices in May, with increases reaching up to $150, attributed to changes in the macroeconomic environment [7].