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热搜第一!南京VS苏州,“苏超”诞生2项纪录
21世纪经济报道· 2025-07-05 15:24
Core Viewpoint - The "Su Super" football league has gained significant popularity, breaking attendance records and stimulating local economies through increased tourism and food consumption [1][5][6]. Group 1: Attendance and Records - The match between Nanjing and Suzhou on July 5 attracted 60,396 spectators, setting a new attendance record for the "Su Super" league [1]. - This attendance figure is close to the all-time record of 65,769 set during a 2012 match between Jiangsu Shuntian and Guangzhou Evergrande [5]. Group 2: Economic Impact - The popularity of the "Su Super" league has led to a 50% week-on-week increase in tourism orders for Jiangsu Province, making it the top destination in the country during the weekend of June 14-15 [6]. - Food consumption has also surged, with a 49% year-on-year increase in dining orders from non-local consumers during the matches [6]. - A specific event in Huai'an saw a total of 48,000 visitors over three days, consuming 103 tons of crayfish, marking a 15% increase in sales compared to the previous year [9]. Group 3: Sponsorship and Commercial Opportunities - The excitement surrounding the "Su Super" league has attracted numerous brands as sponsors, with the official sponsorship price reaching 3 million yuan [12]. - Major brands from the Alibaba ecosystem, including Taobao and Alipay, have quickly entered the sponsorship arena, indicating a competitive environment among sponsors [10][12]. - The league is redefining the commercial value of football in a more relatable manner, enhancing its visibility and marketability [14].