Yellow Lemon

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柠檬疯涨似黄金,一天一个样,茶饮市场表示不会轻易涨价
Sou Hu Cai Jing· 2025-06-17 07:09
Core Viewpoint - The price of yellow lemons has surged dramatically, reaching 7.5 - 10 yuan per jin and 200 yuan per box, nearly tripling from previous low prices, driven by a decrease in supply due to various factors such as climate and planting area adjustments [1][3]. Price Surge and Market Dynamics - The rapid increase in yellow lemon prices has led many tea beverage franchise owners to compare them to gold, highlighting the volatility of prices [3]. - Despite the price hike, many tea brands are reluctant to raise their prices for lemon drinks, as they play a crucial role in attracting customers [3]. Nutritional Value and Consumer Behavior - Lemon water is not only refreshing but also rich in vitamin C, potassium, calcium, and other beneficial compounds, which enhances its appeal to consumers [5]. - In response to rising lemon prices, consumers are turning to green lemons, which are more stable in price and offer higher vitamin C content, providing a healthier alternative [5]. Strategic Adjustments by Tea Brands - Some tea brands are adapting their product strategies by introducing limited-time lemon specials that combine yellow lemons with seasonal fruits to manage costs while offering novelty to consumers [7]. - Innovative products like "dried lemon slices" are being developed to extend the shelf life of lemons and mitigate the impact of price fluctuations [7]. Supply Chain Considerations - The price fluctuations have prompted discussions about the agricultural supply chain, with experts suggesting the establishment of a comprehensive production and sales warning mechanism and the development of contract farming models to help farmers manage market risks [7].