「这是最好的时代，这是最坏的时代。」 狄更斯在《双城记》中的这句开篇，用来形容2025年的体育版权市场，也十分贴切。 一方面，球迷能够看到的比赛、内容和渠道前所未有的丰富；而在它的对立面，看球这件事本身，却正在变得越来越复杂和昂贵——赛事联盟在不同的平 台间切割版权，拆分程度之高前所未有。 站在2026年初的节点做个总结性判断，结论其实很明确：体育版权已经全面进入碎片化时代。 更重要的是，这个趋势并非阶段性现象，而是一个只会继续加深的长期过程。 球迷成版权「难民」 说到体育版权，国内近期大家讨论最多的，无疑是CBA与咪咕等平台的拉扯。 在广大球迷几乎已经接受了用抖音观看CBA比赛的现实后，近期，直播吧再度爆料咪咕将重新获得CBA版权。如果爆料属实，CBA和咪咕签下新合同 后，抖音上的CBA比赛将回到原合同下的精选场次直播，而不是全场次。 在更成熟的北美版权市场，这种碎片化的趋势更加明显。 2025年，NBA进入了全新的转播周期。其未来十一年的版权，被ESPN、亚马逊和NBC所瓜分。不管是具体数额还是同比增幅，NBA收入囊中的760亿美 元肥约，在行业层面证明体育版权仍有巨大的增长空间。 但落到消费者头上，就出 ...

Investors with a lot of money to spend have taken a bullish stance on Alphabet (NASDAQ:GOOGL).And retail traders should know.We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with GOOGL, it often means somebody knows something is about to happen.So how do we know what these investors just did? Today, Benzinga's options scanner spott ...

Longfin Media/iStock via Getty Images Listen here or on the go via Apple Podcasts and Spotify Streaming and media expert Dan Rayburn shares why investors should only care about the Warner Bros/Netflix/Paramount deal if it happens (0:40). NFL and NFLX; streaming and sports (11:00). Appropriate metrics to use in this space (18:40). Brand and revenue: Apple, Google, Amazon, Disney, Netflix (27:40). What is TV? (45:00) Transcript Rena Sherbill: Dan Rayburn, an expert if there ever was one in the streamin ...

Core Points - The Academy Awards will transition from ABC to YouTube for streaming starting in 2029, with ABC continuing to broadcast until 2028, marking the 100th Oscars [1][4] - YouTube will hold global streaming rights for the Oscars from 2029 to 2033, including all related events such as red-carpet coverage and nominations announcements [2][3] - This partnership is seen as a significant move for the Academy, aiming to reach a larger global audience and enhance accessibility for Academy members and the film community [3][5] Industry Impact - The deal represents the first major award show among the big four (Oscars, Grammys, Emmys, Tonys) to completely move away from traditional broadcast television, placing the Oscars in the hands of Google and YouTube, which has around 2 billion viewers [3][5] - The Oscars will be available for free streaming worldwide on YouTube, with additional features like multilingual audio tracks and closed captioning, enhancing viewer engagement [4][5] - YouTube's significant market share in streaming, accounting for 12.9% of all television and streaming content consumed in November, positions it as a leading platform for reaching younger audiences compared to competitors like Netflix [7]

So, one of the biggest TV moments of the year is not going to be on TV, at least not your traditional linear TV, is we're learning today that the Oscars are shifting to streaming. They're going to be on YouTube starting in 2029. That is a big deal. That is historic.ABC's been broadcasting the Oscars since the 70s, although NBC was the OG. We did the first Oscars broadcast back in 1953, but honestly, for all those decades, it's been on broadcast TV, at least till now, or a couple years from now. So, why is t ...

Hollywood's biggest night is getting a modern makeover. On Wednesday, the Academy of Motion Picture Arts and Sciences announced that the Academy Awards will livestream for free on YouTube starting in 2029, and will no longer air on broadcast television as of that year. CNET previously reported these rumors in August, but now it's official. The new partnership includes a multiyear deal, which will grant YouTube exclusive rights to stream the Oscars from 2029 through 2033. Since 1976, ABC has televised the Os ...

Core Points - The Oscars will be streamed live on YouTube starting in 2029, ending decades of broadcasting on ABC, making the awards accessible to YouTube's two billion users for free globally [1][3] - The exclusive global rights for the Oscars will be held by YouTube from 2029 to 2033, including all related events such as red-carpet coverage and the Governors Awards [1][2] - The partnership aims to expand access to the Academy's work and inspire a new generation of creativity and film lovers [4][5] Streaming Details - The Oscars will include live coverage, behind-the-scenes content, and will be available in multiple languages with closed captioning [3][7] - Last year's Academy Awards had 19.7 million viewers on ABC, a five-year high, but significantly lower than the peak of 57 million viewers in 1998 [7] Historical Context - ABC has been the primary broadcaster of the Oscars since 1961, with a brief period when NBC aired the show from 1971 to 1975 [8]

Core Points - YouTube will acquire exclusive live streaming rights for the Oscars starting in 2029, ending ABC's long-standing partnership since 1976 [2][6] - The agreement will last until 2033, with YouTube's first broadcast being the 101st Academy Awards [2][6] - The move highlights YouTube's growing dominance in the television space and the trend of streaming platforms capturing more live event resources [3][6] Financial and Audience Impact - Financial terms of the deal have not been disclosed [3][6] - Over 2 billion global viewers will be able to watch the Oscars live for free on YouTube, with YouTube TV subscribers in the U.S. also able to view the event [3][6] - Oscar viewership has declined from a peak of 55 million in 1998 to approximately 20 million today, prompting the Academy to seek new ways to attract audiences [3][6] Content and Collaboration - YouTube will not only stream the main event but also provide additional content such as red carpet coverage, behind-the-scenes footage, nomination announcements, interviews, and educational programs [3][7] - The collaboration is seen as a significant cultural milestone, with YouTube's CEO emphasizing the importance of the Oscars in celebrating cinematic achievements [4][7] - This marks the first time a major awards show has completely transitioned from traditional broadcast to streaming, as other awards like the SAG Awards have previously partnered with streaming platforms [4][7]

Core Insights - The Oscars will transition to YouTube and YouTube TV starting in 2029, marking a significant shift for the traditional Hollywood awards ceremony [3][4] - This partnership with YouTube is seen as a response to declining viewership and changing media consumption habits, particularly among younger audiences [8][11] - The Academy has expanded its international membership by approximately 40% since the "Oscars So White" protests, reflecting a more diverse and global focus [14] Industry Impact - The move to YouTube is expected to alter the Oscars' direct U.S. reach initially, but YouTube's vast user base of 2.5 to 2.7 billion monthly active users may compensate for this by 2029 [11] - YouTube generated an estimated $36.1 billion in ad revenue last year, indicating its strong position in the advertising market, which could benefit the Oscars [7] - The Academy's decision aligns with its goal to reach international audiences, as Hollywood films increasingly feature global elements [12][13] Viewership Trends - Broadcast viewership has been declining, with the Oscars drawing around 20 million viewers in the most recent ceremony, which is still below pre-pandemic levels [10] - The Golden Globes experienced a significant drop in viewership, attracting only about half of the Oscars' audience, highlighting the challenges faced by traditional award shows [10] - YouTube TV, with approximately 10 million subscribers, is adapting to market demands by offering smaller, cheaper themed bundles, which may attract more viewers to the Oscars [14]

Core Insights - YouTube has secured exclusive streaming rights for the Oscars starting in 2029, ending ABC's long-standing association with the event since 1976 [1][3] - The deal will allow YouTube to broadcast the Oscars live and for free to over 2 billion viewers globally, marking a significant shift in how major awards shows are distributed [3][4] - This partnership aims to expand the Academy's reach and access to its programming, including red carpet coverage and behind-the-scenes content, enhancing viewer engagement [4][5] Industry Impact - The acquisition signifies a landmark shift in the television landscape, as it is the first time a major awards show will transition entirely from traditional broadcast TV to streaming [3][7] - Oscar viewership has declined from a peak of 55 million in 1998 to around 20 million in recent years, prompting the Academy to seek innovative ways to attract audiences [3] - YouTube's involvement is expected to inspire a new generation of film enthusiasts and creators, aligning with the platform's goal of promoting creativity and storytelling [5]