Financial Data and Key Metrics Changes - Net revenue for Q3 2025 was $28.2 million, a 35% increase from $20.9 million in Q3 2024, driven by strong chain store and dealer sales [4][5] - Gross profit for Q3 2025 was $16.9 million, or 60% of net revenue, compared to $13 million, or 62% of net revenue for Q3 2024 [4][5] - Net income for Q3 2025 was $2.2 million, up from $1 million in Q3 2024, attributed to increased product sales [5] - Adjusted EBITDA totaled $3.7 million, up from $1.9 million in Q3 2024 [6] - Cash and cash equivalents at August 31, 2025, totaled $9 million, down from $25.7 million at November 30, 2024, reflecting seasonal working capital timing [6] Business Line Data and Key Metrics Changes - The sales mix shifted with the Compact Launcher accounting for around 30% of sales, while the SD launcher made up about 50% [15] - The company has seen strong dealer and international sales, contributing to gross margin performance [5][15] Market Data and Key Metrics Changes - The company expanded its retail presence to over 1,000 stores nationwide, including big-box partners and premier dealers [11] - Average daily sessions on Byrna.com increased from 33,000 to over 50,000, with September averaging 58,000 sessions per day [8][10] Company Strategy and Development Direction - The company is focusing on expanding its advertising initiatives and retail presence to drive sales growth [8][23] - Plans to integrate SOS alert technology with Byrna's products to enhance customer safety and create recurring revenue streams [20][21] - The mission statement has been modified to reflect a broader focus on providing safe, reliable, and effective less lethal alternatives to traditional firearms [16] Management's Comments on Operating Environment and Future Outlook - Management expects full-year fiscal 2025 revenue growth to be between 35% and 40%, supported by strong sales momentum and holiday shopping season [23][24] - The company anticipates continued improvement in conversion rates as web traffic increases, although it may take time to return to historical averages [40][41] Other Important Information - The company has no current or long-term debt, and accounts receivable increased significantly due to higher dealer sales [6][7] - Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season [7] Q&A Session Summary Question: Thoughts on adding new influencers - The company has expanded its celebrity influencer campaign and is looking to bring on new brand ambassadors to reach a broader customer demographic [28][29] Question: Update on new product launches - The next new launcher will be a 61-caliber launcher expected next year, while the basic box configuration has not been as popular as anticipated [32] Question: ByrnaCare adoption status - ByrnaCare adoption is in line with expectations, with plans to enhance website integration for better customer engagement [34] Question: Advertising campaign success and conversion rates - The company is seeing increased web traffic but is cautious about conversion rates, which typically take time to improve [40][41] Question: Wholesale expansion and retail footprint - The company plans to maintain its current retail footprint while focusing on enhancing existing partnerships and store performance [53][54]