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How Labubu Skyrocketed Pop Mart Stock 1,200%
Company Performance - PopMart's revenue more than doubled in the past year [2] - In 2024, over 85% of PopMart's revenue came from exclusive products developed with artists [5] - Labubu line revenue saw a 726% growth from the previous year [6] Market Expansion - Sales outside of China more than tripled in 2024 [4] - Overseas revenue now makes up nearly 40% of the company's sales, up from 17% in 2023 [4] - The company plans to open more than 20 stores in the US by the end of 2025 [4] Product & Strategy - Blind box packaging helped PopMart take off [3] - PopMart is expanding into plush and accessories categories [6] - A secret character has a 1 in 72 chance of getting [3] Risk Factors - There's a risk of the viral fad dying out [6] - Uncertain trade war with China might make products more expensive [6]
How Labubu Skyrocketed Pop Mart Stock 1,200% | WSJ The Economics Of
(crowd member cheering) - [Narrator] Whenever Chinese retailer Pop Mart drops a new Labubu designer toy, it sells out within minutes. - It's sold out. - Insufficient stock.(group shouting and groaning) - Already. - [Narrator] These hard to get toys are packaged in blind boxes. Meaning customers buy them without knowing what's inside.- Ah. This is the main one that I actually wanted. - [Narrator] And they drive the majority of Pop Mart's revenue, which more than doubled in the past year.- What are these. - [ ...