Core Insights - Southwest Airlines Co. (NYSE:LUV) is recognized as one of the 15 Best Stocks to Buy and Hold for the Next 10 Years [1] Group 1: Analyst Upgrades - On February 27, 2026, TD Cowen upgraded Southwest Airlines from Hold to Buy, raising its price target from $50 to $66, citing strengthening airline demand and disciplined supply [2] - UBS upgraded Southwest Airlines from Neutral to Buy on February 17, 2026, increasing its price target from $51 to $73, highlighting potential earnings growth from initiatives like extra legroom and assigned seating [3] Group 2: Strategic Initiatives - Southwest Airlines announced plans to implement Starlink in-flight connectivity across its network in 11 countries, with the first equipped aircraft expected to enter service in summer 2026 and over 300 aircraft featuring the system by the end of 2026 [4] Group 3: Company Overview - Southwest Airlines provides scheduled passenger air transportation services both domestically and internationally, along with loyalty, booking, and in-flight entertainment services [5]