Core Insights - Canadian color cosmetics brand Nudestix has been acquired by a U.S.-based private group, with details about the buyer and deal terms undisclosed [1] - The acquisition coincided with operational shifts, including limited marketing activity and team restructuring, while industry sources estimate Nudestix's revenue to be around $40 million [2] - Co-founders Jenny and Taylor Frankel express excitement about the acquisition, highlighting its potential to accelerate growth and strengthen distribution [3] Company Overview - Founded in 2014, Nudestix is sold in over 30 countries through major retailers such as Ulta Beauty, Sephora Global, and Macy's, with hero products including Nudies blush and glow-all-over face color sticks [3] - The brand previously received a minority investment from Alliance Consumer Growth in 2015, estimated at around 30 percent [2] Strategic Focus - The immediate focus post-acquisition is on maximizing potential within current retail partnerships, particularly at 700 Ulta locations, while also enhancing digital presence through platforms like Nudestix.com and TikTok Shop [4] - The company aims to expand its digital retail footprint beyond the U.S. to capture a wider global market opportunity [4]