Group 1: Company Strategy - PepsiCo is implementing price cuts on certain snacks as part of a new strategy developed with activist investor Elliott Investment Management to enhance U.S. performance and boost stock value [2][7] - The company has observed improved sales in areas where lower price points were tested, leading to increased shelf space for its snacks [1][2] Group 2: Market Context - The decision to lower prices comes amid a broader trend where several food manufacturers and retailers, including General Mills, Walmart, Target, and Kroger, are also announcing selective price rollbacks [4][7] - Despite these price cuts, analysts express uncertainty about whether overall food and beverage prices will decrease, as inflation remains above target levels and many businesses have not fully passed on tariff costs [3][5] Group 3: Consumer Behavior - Consumers have shown resistance to purchasing items after price increases, leading companies to seek ways to help customers manage their budgets amid inflation and job market concerns [5][6] - The demand for certain products, such as ready-to-serve soups, has declined, while items like condensed soups and broths remain popular as they are often used for cooking, which is a common cost-saving strategy [6][7]