Core Insights - Amplitude, Inc. (NASDAQ:AMPL) is recognized as a small-cap stock with significant upside potential, particularly noted by billionaire Steve Cohen [1][2] - The company recently launched its Model Context Protocol (MCP) server, which allows businesses to access behavioral data within AI environments, enhancing data accessibility and insights [1][2] Product and Service Enhancements - The MCP integration enables users to query live customer metrics, such as retention and sign-up trends, using natural language, which streamlines the process of gaining insights without needing to switch platforms [2] - Amplitude has expanded its AI Agents beta program to all customers, introducing tools like the Dashboard Agent and Session Replay Agent, which automatically analyze dashboards and detect user behavior patterns [2] - Early adopters, such as Zip, have praised the MCP for its ability to unlock cross-domain insights, indicating strong initial reception and potential for further enhancements [2] Company Overview - Amplitude, Inc. provides a digital analytics platform aimed at helping businesses understand user behavior across digital products, enabling tracking of engagement and optimization of product design [3]