The good news for fans of KPop Demon Hunters is that they can start buying toys and dolls this month. The bad news is they won’t ship until next year https://t.co/fot0q3gk4o ...

Core Insights - The U.S. toy industry is facing significant challenges due to increased tariffs imposed by President Trump, with a 10% baseline tariff affecting nearly all countries and much higher tariffs on China (54%) and Vietnam (46%) [3][5][6] - The tariffs are expected to lead to substantial price increases for consumers, with estimates suggesting potential hikes of 35% to 50% on toys [8][9] - Major toy companies like Hasbro and Mattel are already experiencing stock declines, with Mattel shares dropping over 16.5% and Hasbro losing more than 12% following the tariff announcements [7] Industry Impact - Approximately 77% of toys imported into the U.S. come from China, with Vietnam being a significant secondary source [4] - The tariffs are causing toy companies to scramble for solutions, including potential production shifts to other countries, but these alternatives are also facing tariffs [5][6] - Analysts predict that companies will attempt to renegotiate contracts and alter packaging to mitigate costs, but ultimately, consumers will bear the burden of the increased tariffs [7][8] Consumer Effects - The Toy Association anticipates that price hikes will align with the back-to-school season, disproportionately affecting lower-income consumers [9] - The industry's profit margins are already thin, making it difficult for companies to absorb the tariff costs without passing them on to consumers [8]