Chipotle is now packing in on the protein. That's with its new high protein menu with GLP-1 friendly options. It features protein cups, bowls, a taco, and a salad.The company says the new offerings give people taking GLP-1s a way to get more protein into their diets. The double high protein bowl includes 81 grams of protein and the high protein lowc calorie salad has 36 grams of protein with just 470. ...

Chipotle is now packing in on the protein. That's with its new high protein menu with GLP-1 friendly options. It features protein cups, bowls, a taco, and a salad.The company says the new offerings give people taking GLP-1s a way to get more protein into their diets. The double high protein bowl includes 81 grams of protein. ...

New Menu Strategy - Chipotle is launching its first high protein menu on December 23rd, targeting consumers seeking to increase protein intake [1] - The menu includes a double protein bowl and a high protein cup (4 ounces of adobo chicken or steak), with protein content ranging from 15 to 81 grams per item [2] - Menu pricing starts at $3.50 for a single chicken taco at select locations [2] - This initiative aligns Chipotle with other restaurants like Sweet Green, Starbucks, and Dutch Bros catering to the "protein hungry crowd" [3] - Chipotle has previously offered healthy options like Whole 30 and keto menus [3] GLP-1 Impact and Market Trends - Chipotle is directly catering to diners potentially using GLP-1 drugs with a GLP-1 friendly salad offering [3] - Goldman Sachs suggests GLP-1 users prioritize portion control, higher protein and fiber, and lower sugar, creating opportunities for restaurants with healthier, protein-forward, and smaller portion options [4] - Chipotle aims to boost its traffic through this new menu strategy [5]