Tell us about that mission, that drive to beat that food. How do you possibly do that. You know, I mean, Goodles is a is a fun project.It is a healthy re-imagining of a really big category. And, you know, we've put extra protein. We put in extra fiber prebiotics.It's got low glycemic index. It's got tons of nutrients from plants. But honestly, the reason why we're doing so well is because you can't taste any of that.It just tastes delicious and, you know, delicious mac and cheese with all kinds of crazy fla ...