Core Insights - iCAUR is evolving from a mobility brand to a lifestyle brand, aiming to redefine how people move in the next decade [2][4] - The brand emphasizes the creation of classic cars for the new energy era, focusing on personality and style [5][11] - iCAUR plans to expand its global presence, targeting over 100 countries in the next five years [12][15] Brand Vision and Strategy - iCAUR has established a market network covering 28 countries and regions, with plans to develop over 200 new ecosystem products annually [4] - The brand's globalization strategy includes deep integration of brand concepts, service systems, and user value [4] - iCAUR aims to become a world-leading new energy vehicle (NEV) brand, with its first model, the V23, exceeding market expectations [12] Product Development and Design - iCAUR follows the 5R principles—Respect, Responsibility, Rigor, Reliability, and Relationship—in product development [8] - The V27 model features a 1.5T engine with a thermal efficiency of 44.5%, showcasing high-quality technology and versatility [8] - The design philosophy of "Less is truer" focuses on minimalist aesthetics that connect with users, aiming for timeless beauty [9] Market Engagement and Expansion - The V27 received significant attention, with over 20 billion views and coverage in more than 100 countries [12] - Distribution agreements were signed with partners from the UAE, South Africa, and Paraguay, marking a new chapter in global expansion [17] - iCAUR's vision of "Classic Never Fades" drives its innovation and co-creation efforts in the new energy sector [20]