Core Insights - Chery Group's new energy vehicle brand iCAUR is set to globally launch its mid-to-large all-round hybrid SUV, the iCAUR V27, on February 8th, 2026, in Dubai, marking its entry into the Middle East market [1][3] Product Development - The iCAUR V27 has undergone rigorous testing, with over 1,000 test vehicles deployed globally, completing more than 50 comprehensive test programs and exceeding 1 million kilometers in durability testing [5] - The V27 features a boxy body over 5 meters long, classic round headlights, and a spacious interior with a "Stellar Cockpit" concept, including a dual panoramic sunroof and a 2,900mm wheelbase for a comfortable five-seat layout [7] Performance and Technology - The V27 is powered by the Golden REEV (Range-Extended Electric Vehicle) technology, offering over 150 kilometers of pure electric range and more than 1,000 kilometers of combined range, catering to various driving needs [7] - The vehicle includes 39 pre-installed ecosystem ports and a range of upgrade accessories, enhancing the user experience and lifestyle [9] Market Strategy - Following the Dubai launch, the V27 is expected to be introduced in additional countries and regions throughout the year, providing a new choice for consumers seeking a classic, new-energy boxy SUV [10]

Core Insights - iCAUR is evolving from a mobility brand to a lifestyle brand, aiming to redefine how people move in the next decade [2][4] - The brand emphasizes the creation of classic cars for the new energy era, focusing on personality and style [5][11] - iCAUR plans to expand its global presence, targeting over 100 countries in the next five years [12][15] Brand Vision and Strategy - iCAUR has established a market network covering 28 countries and regions, with plans to develop over 200 new ecosystem products annually [4] - The brand's globalization strategy includes deep integration of brand concepts, service systems, and user value [4] - iCAUR aims to become a world-leading new energy vehicle (NEV) brand, with its first model, the V23, exceeding market expectations [12] Product Development and Design - iCAUR follows the 5R principles—Respect, Responsibility, Rigor, Reliability, and Relationship—in product development [8] - The V27 model features a 1.5T engine with a thermal efficiency of 44.5%, showcasing high-quality technology and versatility [8] - The design philosophy of "Less is truer" focuses on minimalist aesthetics that connect with users, aiming for timeless beauty [9] Market Engagement and Expansion - The V27 received significant attention, with over 20 billion views and coverage in more than 100 countries [12] - Distribution agreements were signed with partners from the UAE, South Africa, and Paraguay, marking a new chapter in global expansion [17] - iCAUR's vision of "Classic Never Fades" drives its innovation and co-creation efforts in the new energy sector [20]