Core Insights - The resale platform SellCell reports a significant decline in the resale value of the iPhone Air, with some configurations depreciating nearly 50%, marking the largest drop for iPhone models in recent years [1][4] Group 1: iPhone Air Performance - The average depreciation of the iPhone Air across all versions is 44.3%, with the 1TB version experiencing a 47.7% drop, categorizing it as a "value black hole" [4] - In comparison, the iPhone 17 series has an average depreciation of 34.6%, which is better than the iPhone 16 series during the same period [4] - The iPhone Air's depreciation rate is significantly worse than the iPhone 15 series, which had a 31.9% depreciation rate, and it is now recognized as Apple's least valuable model since the iPhone 14 Plus in 2022 [4] Group 2: Market Implications - The ongoing depreciation of the iPhone Air, which has not stabilized even after ten weeks, indicates market concerns regarding its value [4] - Analysts suggest that the pricing strategy and configuration positioning of the iPhone Air may contribute to its poor resale value, leading to increased "holding costs" for consumers [4] - This data serves as a warning for Apple regarding future product pricing and market strategies [4]

Core Insights - Apple is facing challenges in finding new popular iPhone variants, as evidenced by the poor sales of the first-generation iPhone Air, leading to a significant reduction in its production [1][4]. Production and Sales - Apple has drastically cut the production of the first-generation iPhone Air, with Foxconn dismantling all but one production line and planning to cease production by the end of the month [3]. - The iPhone Air has only captured 3% of total iPhone sales in September, compared to 9% for the iPhone 17 Pro and 12% for the iPhone 17 Pro Max [5]. - The iPhone Air's inventory remains high, with ample stock available both online and offline, contrasting sharply with other models [3]. Product Development and Future Plans - Apple has postponed the release of the second-generation iPhone Air, originally planned for fall 2024, without providing a new release date [6]. - The new iPhone Air was expected to be lighter and have improved battery capacity, utilizing advanced cooling technology from the iPhone 17 Pro [6]. - Despite the postponement, the development of the second-generation iPhone Air, internally codenamed V62, is still ongoing, with a potential release in spring 2027 alongside the standard iPhone 18 and the budget-friendly 18e [6].