Core Insights - The launch of Apple's 2025 fall products, including the iPhone 17 Pro Max, has generated significant consumer interest, with fans queuing as early as 3 AM to purchase the devices [2] - The highest-priced model, the iPhone 17 Pro Max in Starry Orange with 2TB storage, has a retail price of 17,999 yuan, but its current transaction price has reached 19,999 yuan [2] Group 1 - The early morning queue at the Apple Nanjing East Road retail store in Shanghai indicates strong demand for the new iPhone models [2] - Consumers expressed excitement about the opportunity to meet influential figures during the launch event [2] - The resale market for the iPhone 17 Pro Max is already showing a premium, with prices exceeding the official retail price [2]