Core Viewpoint - Apple has initiated significant promotional discounts on its products, particularly the iPhone Air, with price reductions exceeding 30% in some cases, amidst declining sales in the Greater China region [3][10][13]. Group 1: Promotional Activities - Apple launched a New Year promotional event, offering discounts of up to 2000 yuan on the iPhone Air, with additional regional subsidies allowing for total savings of up to 2500 yuan [6][8]. - The promotional campaign has seen Apple conduct three major price reductions in the last 50 days, leading to customer dissatisfaction and calls for price adjustments from consumers who recently purchased devices at higher prices [10][11]. - The promotional stock for the iPhone Air is limited to approximately 13,000 units, while the iPhone 17 Pro and Pro Max have a combined stock of about 200,000 units [8]. Group 2: Sales Performance and Market Dynamics - Apple's revenue in the Greater China region fell to $14.493 billion in the fourth fiscal quarter of 2025, a 3.6% decrease from $15.033 billion in the same period the previous year, marking it as the only market with declining performance [13]. - The decline in sales has been attributed to a slowdown in product innovation and high pricing strategies that have reduced consumer appeal, alongside inadequate responsiveness to local market demands [14][15]. - Complaints regarding Apple's App Store have surged, with 1,008 complaints in the last 30 days and a total of 52,803 complaints historically, significantly higher than competitors like Huawei and Xiaomi [15][16].