Core Viewpoint - The health industry is experiencing significant growth, with a rising demand for calcium supplements across all age groups. The brand inne is expanding its product line to include a liquid calcium supplement specifically designed for adults, named "Dajin Tiao Liquid Calcium," and has appointed actress Liu Xiaoqing as its ambassador to promote a vibrant and healthy lifestyle [1][5][15]. Group 1: Product Launch and Marketing Strategy - Inne has launched the first liquid calcium product for adults, "Dajin Tiao Liquid Calcium," targeting individuals over 30 to address widespread calcium deficiency [6][11]. - Liu Xiaoqing's appointment as the ambassador aligns with the brand's message of breaking age barriers and promoting health and vitality, resonating with the concept of living in one's "golden age" [5][7][15]. - The marketing strategy emphasizes the importance of health and confidence over age, aiming to inspire consumers to embrace a vibrant lifestyle [5][15]. Group 2: Health Concerns and Product Innovation - Data indicates that 95.7% of individuals over 45 in China have insufficient calcium intake, with post-menopausal women experiencing a tenfold increase in calcium loss [6][14]. - The product features a unique formulation that includes vitamin D3, K2, and collagen, addressing the common issues of calcium absorption and retention, and is clinically proven to alleviate leg pain and improve bone density within eight weeks [14][11]. - The liquid form of calcium is highlighted for its superior absorption rate compared to traditional calcium supplements, reducing gastrointestinal discomfort [8][11]. Group 3: Brand Development and Future Plans - The launch of "Dajin Tiao Liquid Calcium" marks a strategic expansion for inne into the "family nutrition" sector, moving from a focus on children's nutrition to catering to all age groups [15]. - Inne aims to continue advocating for scientific calcium supplementation and enhancing adult bone health, reinforcing its commitment to quality and consumer satisfaction [15].