中经记者 阎娜 孙吉正 成都报道 近日，贝因美（002570.SZ）发布公告称，其控股股东浙江小贝大美控股有限公司（以下简称"小贝大美 控股"）因"流动性紧张，不能清偿到期债务且明显缺乏清偿能力"，已向金华市中级人民法院提交预重 整申请。法院已正式裁定受理这一申请。 据公告，小贝大美控股持有贝因美12.28%的股份，其中98.85%处于质押或冻结状态。小贝大美控股重 整进展可能导致其在公司的股东权益发生变化，进而可能导致公司控制权发生变动。 贝因美方面表示，"公司具有独立完整的业务及自主经营能力，目前经营情况正常。" 贝因美在公告中强调，公司具有独立完整的业务及自主经营能力，目前生产经营正常。但值得注意的 是，小贝大美控股实控人谢宏同时担任贝因美董事长兼总经理；小贝大美控股总经理李晓京亦是贝因美 董事，存在交叉管理。 贝因美曾是国产奶粉行业的标杆企业，2011年上市时被称为"国产奶粉第一股"，但近年来贝因美业绩波 动较大，叠加婴幼儿配方奶粉市场集中度不断提升的行业趋势，使其面临来自头部企业的强力挤压。虽 然贝因美近年来积极尝试通过多元化转型寻求突破，但新业务尚未形成规模效应，而此次控股股东陷入 债务危机，无疑 ...

Core Insights - The article highlights Beiyinmei's participation in the Shanghai CBME 2025 exhibition, showcasing a comprehensive range of products aimed at providing solutions for parenting, nutrition, and health for families [1][5] - Beiyinmei is focusing on creating a second growth curve centered around family needs, expanding into new product categories such as children's formula, adult nutrition, and hygiene products [1][9] Product Highlights - The "Kawaii Xin" infant goat milk formula targets babies with cow's milk protein and lactose intolerance, made from 100% fresh goat milk with a 95% absorption rate of micronized small molecules [2] - The "Ai Jia Yu Yuan" series of infant goat milk formula also uses 100% fresh goat milk and includes various beneficial nutrients aimed at enhancing brain and gut health [3] - The "Quanneng You+" adult nutritional powder provides six major nutrient categories and 38 nutrient elements, supporting gut health with added probiotics and dietary fibers [4] Quality Assurance and Innovation - Beiyinmei emphasizes strict quality control across its supply chain, sourcing milk from the high-quality Shaanxi region and utilizing advanced manufacturing technologies to preserve nutritional value [3] - The company has established a robust R&D framework, holding 20 patents for its milk powder formulations and continuously innovating to meet market demands [12] Strategic Direction - Beiyinmei is adapting to the declining birth rate by shifting its strategy to focus on family-oriented products, aiming to capture a larger market share in the adult nutrition segment [9][11] - The company is leveraging its 30 years of experience in infant formula to expand into adult nutrition, with this segment currently accounting for 8% of its total milk powder revenue [11] Market Performance - In 2024, Beiyinmei's sales in children's powder and rice flour categories increased significantly, with rice flour revenue growing by 111.09% to 87.11 million yuan [10] - The overall revenue for Beiyinmei reached 2.773 billion yuan, marking a 9.7% increase, with net profit rising by 116.92% to 103 million yuan [13] Future Outlook - The company sees substantial growth potential in the high-quality infant and child product market, particularly as demand shifts from urban to rural areas [14] - Beiyinmei plans to continue enhancing its product offerings and expanding its market presence through digital and new retail strategies [13][14]

Group 1: Company Strategy and Growth Plans - The company is committed to a stock repurchase plan, reflecting confidence in its investment value [2] - In response to declining birth rates in China, the company plans to enhance revenue and maintain profit growth by expanding its product offerings, including snacks and diapers for children aged 0-3, and adult nutrition products [2][3] - The new strategy "Only Earn 5%" refers to a net profit margin, focusing on cost control, supply chain optimization, and product quality assurance [3] Group 2: Market and Policy Response - The company is closely monitoring national and local fertility support policies, believing these will stimulate market activity and support the development of its maternal and infant ecosystem business [4] - The company has reduced the number of distributors by 230 in 2024 to improve distributor quality and ensure a solid customer base for sustained growth [5] Group 3: Financial Performance and Product Segmentation - Adult powder revenue currently accounts for approximately 8% of total milk powder revenue, with expectations for growth in this segment through the introduction of more suitable products [5]

Core Viewpoint - The health industry is experiencing significant growth, with a rising demand for calcium supplements across all age groups. The brand inne is expanding its product line to include a liquid calcium supplement specifically designed for adults, named "Dajin Tiao Liquid Calcium," and has appointed actress Liu Xiaoqing as its ambassador to promote a vibrant and healthy lifestyle [1][5][15]. Group 1: Product Launch and Marketing Strategy - Inne has launched the first liquid calcium product for adults, "Dajin Tiao Liquid Calcium," targeting individuals over 30 to address widespread calcium deficiency [6][11]. - Liu Xiaoqing's appointment as the ambassador aligns with the brand's message of breaking age barriers and promoting health and vitality, resonating with the concept of living in one's "golden age" [5][7][15]. - The marketing strategy emphasizes the importance of health and confidence over age, aiming to inspire consumers to embrace a vibrant lifestyle [5][15]. Group 2: Health Concerns and Product Innovation - Data indicates that 95.7% of individuals over 45 in China have insufficient calcium intake, with post-menopausal women experiencing a tenfold increase in calcium loss [6][14]. - The product features a unique formulation that includes vitamin D3, K2, and collagen, addressing the common issues of calcium absorption and retention, and is clinically proven to alleviate leg pain and improve bone density within eight weeks [14][11]. - The liquid form of calcium is highlighted for its superior absorption rate compared to traditional calcium supplements, reducing gastrointestinal discomfort [8][11]. Group 3: Brand Development and Future Plans - The launch of "Dajin Tiao Liquid Calcium" marks a strategic expansion for inne into the "family nutrition" sector, moving from a focus on children's nutrition to catering to all age groups [15]. - Inne aims to continue advocating for scientific calcium supplementation and enhancing adult bone health, reinforcing its commitment to quality and consumer satisfaction [15].