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IDC发布2025年Q4智能手机数据:联想摩托罗拉营收同比增长超10% 重回海外市场Top4
Ge Long Hui· 2026-02-20 13:57
Core Insights - Lenovo Motorola has shown strong performance in overseas markets, with a revenue growth of 10.7% year-on-year, ranking 4th in global smartphone revenue outside of China and 5th in shipment volume [1] - The global smartphone market revenue outside of China reached $132.5 billion in Q4 2025, reflecting an 11.1% year-on-year growth, surpassing IDC's previous forecast of 7.4% [1] - Lenovo Motorola achieved a revenue of $4.2 billion in this market, holding a 3.2% market share, tying with OPPO and surpassing Google and vivo [1] Revenue and Shipment Performance - The global smartphone shipment volume outside of China reached 261.2 million units, with a year-on-year increase of 3.3% [1] - Lenovo Motorola's shipment volume was 16.4 million units, growing by 8.6%, and its market share increased to 6.3%, moving up 2 positions to 5th [1] - In the global market, Lenovo Motorola's shipment volume reached 16.76 million units, with a year-on-year growth of 9.4%, maintaining an 8th position with a 5.0% market share [1] Regional Performance - North America and Latin America are key growth drivers for Lenovo Motorola, with the U.S. market revenue increasing by 12.4% and holding a 3.4% market share [2] - Latin America saw a revenue growth of 13.2%, with Brazil holding a 20.8% market share and Mexico experiencing a revenue increase of 48.9% [2] - The European market also performed well, with a revenue growth of 13.9% and a market share of 1.9% [2] Strategic Insights - Lenovo Motorola's strong growth is attributed to a clear market strategy, leveraging Lenovo's global supply chain and operational channels to penetrate the mid-to-low-end markets [2] - The Moto G series has become a key volume driver, while the moto razr series has captured significant market share in the global foldable market, enhancing brand premium [2] - The global smartphone market is gradually recovering, with high-end and AI features becoming core growth points, positioning Lenovo Motorola for continued growth in 2026 [2]