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Is Altria's on! Pouch Gaining Enough Steam in Oral Tobacco?
ZACKSยท 2025-06-05 13:51
Core Insights - Altria Group, Inc. is progressing towards a smoke-free future, with its oral nicotine pouch brand on! being a significant growth driver as consumer preferences shift towards reduced-risk products [1][5] Group 1: Product Performance - In Q1 2025, on! shipment volume increased by 18% year over year, exceeding 39 million cans, and its retail market share in the oral tobacco category rose to 8.8%, a 1.8 share point increase [2][10] - Within the nicotine pouch segment, on! achieved a market share of 17.9%, gaining 0.5 points, indicating strong brand equity and consumer loyalty despite higher retail pricing [2][10] Group 2: Financial Performance - Altria's Oral Tobacco Products segment generated revenues of $654 million in Q1 2025, reflecting a 0.5% year-over-year increase, primarily driven by pricing strength [3][10] - The company's forward price-to-earnings ratio stands at 10.87X, which is below the industry average of 15.49X [12] Group 3: Strategic Initiatives - Altria has initiated the "Optimize & Accelerate" program, aiming for at least $600 million in cost savings over five years, focusing on enhancing efficiency and reinvesting in smoke-free innovations [4] - The company is positioning itself to lead in the smoke-free nicotine market, with on! becoming a cornerstone of its growth strategy [5] Group 4: Competitive Landscape - Key competitors in the smoke-free category include Philip Morris International and British American Tobacco, both of which are also shifting towards reduced-risk products [6][7][8] - Philip Morris reported that smoke-free products contributed 44% of its gross profit in Q1 2025, with significant growth in ZYN and VEEV shipments [7] - British American Tobacco aims to reach 50 million consumers by 2030, with its smokeless user base at 29.1 million in 2024 [8] Group 5: Earnings Estimates - The Zacks Consensus Estimate for Altria's 2025 earnings indicates a year-over-year growth of 4.5%, with 2026 estimates suggesting a 3.5% increase [13]