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Affirm Stock Pops Nearly 16% as World Market Joins Its BNPL Network
ZACKSยท 2025-05-13 13:15
Core Viewpoint - Affirm Holdings, Inc. has formed a new partnership with World Market, leading to a significant increase in its stock price by 15.8% following the announcement, reflecting positive market sentiment towards the company's growth prospects in the flexible payment solutions sector [1][3]. Group 1: Partnership Impact - The partnership allows customers to use Affirm's buy now, pay later (BNPL) options for purchases at 246 U.S. locations and online, enabling payment splits into biweekly or monthly installments with terms up to 36 months and no hidden fees [2]. - This collaboration expands Affirm's merchant network, which already includes over 358,000 merchants, and enhances its presence in the home goods and specialty retail sectors [2][5]. - The deal is expected to support Affirm's revenue growth by increasing transaction volume and merchant fees collected through World Market sales, with total transactions rising 45.6% year over year to 31.3 million in the fiscal third quarter [4]. Group 2: Financial Performance - Affirm reported a 36% year-over-year revenue growth in the third quarter of fiscal 2025, indicating strong performance and alignment with its strategy for sustainable long-term expansion [5]. - Despite a year-to-date decline of 11.8% in share price, the recent partnership announcement has helped the company recover some losses incurred after a less-than-expected fourth-quarter revenue guidance [6]. Group 3: Market Positioning - The partnership reflects a growing retailer demand for transparent and flexible financing options, reinforcing Affirm's brand and competitive edge in the market [3]. - Zacks has set a price target of $55 for Affirm's stock following the partnership announcement, indicating positive expectations for the company's future performance [3].