ServisFirst Bancshares, Inc. NYSE: SFBS March 2025 Forward-Looking Statements ▪ Statements in this presentation that are not historical facts, including, but not limited to, statements concerning future operations, results or performance, are hereby identified as "forward-looking statements" for the purpose of the safe harbor provided by Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. The words "believe," "expect," "anticipate," "project," "plan," "intend," ...

Financial Data and Key Metrics Changes - The payments segment constitutes 37% of total revenue, with core and complementary segments each making up roughly one-third of total revenue [7][21] - The company reported a growth rate of approximately 10% in its key revenue, which accounts for 76% of overall revenue [28][29] - The company is targeting a headcount increase of less than 1.5% while maintaining a growth rate of 6-7% [97][100] Business Line Data and Key Metrics Changes - The payments business, which includes card services, is performing well, with card transactions making up 60% of the payments segment [19][72] - The pay center business, which focuses on real-time payments, is growing the fastest among the payment services [73] - The bill pay and remote deposit capture businesses are experiencing steady growth in the mid to lower single digits [74] Market Data and Key Metrics Changes - The company has about 40% of all real-time payment customers live in the market, indicating a strong position in the fast-growing payments sector [73] - Consumer confidence is waning, impacting debit transactions, which make up 90% of the card business [20] Company Strategy and Development Direction - The company is focusing on the SMB market, aiming to provide solutions that enhance deposit growth and customer retention [63][64] - A tech modernization strategy is in place, with a goal to transition clients from on-premise to private and public cloud solutions [41][50] - The company is rationalizing its product offerings, aiming to streamline operations and improve efficiency [102] Management's Comments on Operating Environment and Future Outlook - Management noted macroeconomic challenges affecting consulting and hardware sales, leading to a slowdown in non-key revenue [11][12] - The company is optimistic about its core business growth and competitive wins, particularly in larger institutions [29][90] - Regulatory changes are expected to facilitate faster acquisition approvals, which could positively impact the market environment [92] Other Important Information - The company has a strong succession planning process, which has facilitated a smooth transition in leadership [8] - The company is ahead of schedule in delivering a full deposit-only core in the public cloud, expected to be available by next year [44][51] Q&A Session Summary Question: How is the macro environment affecting the business? - Management indicated that macro challenges have led to a pullback in consulting services and hardware sales, impacting non-key revenue [11][12] Question: What is the outlook for core business growth? - The core business is expected to continue growing at close to 10%, with a strong pipeline of competitive wins [28][29] Question: How does the company plan to address the SMB market? - The company is developing solutions that provide instantaneous approval and multiple settlement windows to enhance SMB offerings [63][66] Question: What is the strategy for transitioning to cloud services? - The company is focused on moving clients to private and public cloud solutions, with expected revenue lifts from these transitions [41][45] Question: How is the company managing costs in a slower environment? - The company is implementing business process automation and maintaining a cautious approach to headcount growth to manage costs effectively [97][100]