some of those carbon plated shoes can run north of $200. I mean, are you seeing a pullback, especially given the macroeconomic pressures. No, we're not. We're actually seeing the the reverse. We're seeing an acceleration in average selling price um around the world.So, over the last 3 years, the average selling price of a a running shoe in the US has gone up 40%. I think that has a lot to do with the innovation that we're delivering into the market. Performance matters for everyone and they're willing to pa ...