Company Strategy - Nike is trying to regain its lead in the innovation race [1] - Gaining speed is critical to Nike's comeback [1] Product Focus - Nike's chunkiest running shoe ever might be the model for getting there [1]

Industry Focus - Running Shoe Technology - The running shoe industry is exploring the biomechanical advantages conferred by thick foams and stiff plates in running shoes [1] - The industry is considering the implications of increasingly high running shoe heights on the running experience [1]

Market Trends - The carbon-plated shoe market is not experiencing a pullback despite macroeconomic pressures, but rather an acceleration in average selling price globally [1] - The average selling price of running shoes in the US has increased by 40% over the last 3 years [2] Consumer Behavior - A younger generation, Gen Z, is engaging in running and walking before the age of 12 [2] - Gen Z's engagement in running and walking is attributed to the COVID-19 pandemic, where they observed their families engaging in these activities [3] - Gen Z is willing to pay for performance in running [3] Innovation Impact - Innovation in running shoe technology is a significant factor driving the increase in average selling price [2] - Performance is a key factor influencing consumer spending on running shoes [2]