Company Overview - Beyond Meat, Inc. is a plant-based protein company founded in 2009 and headquartered in California, focusing on improving human health and environmental impact through alternatives to animal meat [1] - The company is recognized as one of the best bear market stocks to buy currently, ranking thirteenth on the list [1] Financial Performance - In September 2025, Beyond Meat reported a 19.6% year-over-year decline in Q2 revenue, totaling $75 million, alongside a net loss of $29.2 million [2] - To mitigate ongoing losses, the company plans to reduce its workforce by 6% and accelerate transformation efforts aimed at margin expansion and streamlined distribution [2] Strategic Initiatives - As part of its strategic shift, Beyond Meat introduced Beyond Ground, a new plant-based mince product containing 27g of protein per serving, free from cholesterol, GMOs, soy, and gluten [3] - The product launch is part of a broader rebranding effort to emphasize versatile plant proteins for everyday consumption rather than just replicating traditional meats [3] - Future innovations may include lentil sausages, chickpea hot dogs, and post-workout protein options inspired by ancient nutrition models [3]