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Teen brands win over wary Black Friday shoppers while other deals disappoint
Fortune· 2025-11-30 22:31
Core Insights - Teen brands have successfully attracted shoppers during Black Friday despite economic challenges, with stores like Edikted, Kendra Scott, and Bath & Body Works seeing significant foot traffic [1][4][6] - Other retailers, particularly high-end brands, experienced disappointing turnout and customer dissatisfaction due to perceived lack of substantial discounts [2][8][9] Retail Performance - Stores targeting younger consumers, such as Alo Yoga and Brandy Melville, reported busy shopping environments, indicating a shift in consumer preferences towards brands popular on social media platforms like TikTok [4][5] - Bath & Body Works offered compelling promotions, such as a buy three, get four free deal, which drew large crowds [6] Consumer Behavior - Shoppers are increasingly focused on maximizing deals, with many seeking essential items rather than indulging in luxury purchases [7][14] - The overall sentiment among consumers suggests a more cautious approach to spending, with expectations of lower unit sales despite stable overall spending [13][14] Economic Context - The holiday shopping season is influenced by economic factors such as inflation, stagnant wages, and a cooling job market, leading to a more restrained consumer outlook [12][15] - Retailers are facing challenges in providing significant discounts due to tariffs and reduced seasonal hiring, impacting the overall shopping experience [15]
X @The Wall Street Journal
Kai Trump, the president’s granddaughter, launched a line of monogrammed $130 sweatshirts last week. Her promotional images in front of the White House have drawn scrutiny. https://t.co/g8WCXkakG2 ...
X @The Wall Street Journal
Product Launch - A line of monogrammed $130 sweatshirts was launched [1] Marketing & Public Relations - Promotional images in front of the White House have drawn scrutiny [1]
X @The Wall Street Journal
Kai Trump, the president’s granddaughter, launched a line of monogrammed $130 sweatshirts last week. Her promotional images in front of the White House have drawn scrutiny. https://t.co/yVxJf06Faw ...
X @The Wall Street Journal
Kai Trump, the president’s granddaughter, launched a line of monogrammed $130 sweatshirts last week. Her promotional images in front of the White House have drawn scrutiny. https://t.co/2bMEoZ3Szo ...
X @The Wall Street Journal
Brand & Marketing - The president's granddaughter, Kai Trump, launched a line of monogrammed $130 sweatshirts [1] - Promotional images in front of the White House have drawn scrutiny [1] Retail - The sweatshirts are priced at $130 [1]
Trump Organization says Amazon, Walmart, eBay sellers are hawking knockoff shirts, hats, mugs
CNBC· 2025-07-28 19:50
Group 1 - The Trump Organization is filing a lawsuit to stop online businesses from selling counterfeit merchandise that promotes President Donald Trump [1][2] - The lawsuit claims that these online merchants are selling "inferior imitations" of Trump-branded products without proper licensing or authorization [2] - Examples of alleged counterfeit products include coffee mugs, hats, t-shirts, and sweatshirts featuring "Trump" and "Trump 2028" [3] Group 2 - The Trump Organization's complaint highlights that the unauthorized sales cause confusion and deception in the marketplace regarding the authenticity of the products [2]