Core Insights - VALA has officially launched the first factory-made sloped-roof six-seat new energy camper van, named "vala home," in collaboration with Chongqing Ruichi Automotive Industry Co., Ltd. The vehicle combines the multifunctionality of an MPV, the living attributes of a camper, and the cost advantages of a new energy vehicle, catering to a broader customer base [1] Group 1: Product Launch and Market Reception - The pre-sale price of "vala home" is set at RMB 169,900, with orders already open and deliveries expected to start by the end of 2025. As of September 30, 2025, the vehicle has received 395 orders within just ten days of its announcement [1] - "vala home" was showcased at the "2025 World Intelligent Industry Expo" in Chongqing, attracting significant attention and media coverage, including from authoritative outlets like CCTV News [1] Group 2: Community Engagement and Sales Strategy - During the third quarter of 2025, the company delivered 117 units of the vala vehicle to customers. The company is actively recruiting quality "vala co-creators" who are enthusiastic about the vala lifestyle to promote and sell the vehicles through their personal experiences on social media and offline [2] - As of September 30, 2025, the company has successfully recruited 395 co-creators and established 30 vala experience centers nationwide, leveraging the co-creators' own business premises for flexible and low-cost operations [2] Group 3: Digital Engagement and Brand Awareness - The company has launched a WeChat mini-program called "valalife," which has attracted approximately 97,000 registered users by September 30, 2025. The unique design and lifestyle associated with vala have garnered significant attention on social media, with a total of about 2.74 million followers and over 750 million views on related videos [3] - The vala series of vehicles is positioned as an industry-first factory-made sloped-roof new energy multifunctional vehicle, aiming to transform the perception of cars from mere transportation to multifunctional mobile spaces for various activities [3]