Core Insights - VALA has officially launched the first domestically produced factory-built six-seat new energy camper van, "vala home," in collaboration with Chongqing Ruichi Automotive Industry Co., Ltd. The vehicle combines the multifunctionality of an MPV, the living attributes of a camper, and the cost advantages of a new energy vehicle, catering to a broader customer base [1] Group 1 - The pre-sale price of "vala home" is set at RMB 169,900, with orders already open and deliveries expected to start by the end of 2025. As of September 30, 2025, the company has received 395 orders for the vehicle [1] - During the third quarter of 2025, the company delivered 117 units of the VALA vehicle to customers. The company is focusing on recruiting quality "vala co-creators" who are enthusiastic about the VALA lifestyle to promote and sell VALA vehicles [2] - As of September 30, 2025, the company has successfully recruited 395 quality co-creators, who are leveraging their personal experiences with VALA to promote the brand on social media and offline [2] Group 2 - The company has established 30 VALA experience centers nationwide, operated by co-creators in their own business locations. This model allows for low setup costs and flexible layouts, enhancing the brand's market coverage and influence [2] - The company launched a WeChat mini-program called "valalife," which has attracted approximately 97,000 registered users by September 30, 2025. The VALA brand has gained significant attention on social media, with a total of about 2.74 million followers and over 750 million views on related videos [3] - VALA aims to become a pioneer in the electric vehicle lifestyle in China, transforming cars from mere transportation tools into multifunctional mobile spaces. The VALA series vehicles can be used in various scenarios, including outdoor camping, business meetings, family entertainment, and more, offering a comfortable and personalized experience [3]

Core Insights - VALA has officially launched the first factory-made sloped-roof six-seat new energy camper van, named "vala home," in collaboration with Chongqing Ruichi Automotive Industry Co., Ltd. The vehicle combines the multifunctionality of an MPV, the living attributes of a camper, and the cost advantages of a new energy vehicle, catering to a broader customer base [1] Group 1: Product Launch and Market Reception - The pre-sale price of "vala home" is set at RMB 169,900, with orders already open and deliveries expected to start by the end of 2025. As of September 30, 2025, the vehicle has received 395 orders within just ten days of its announcement [1] - "vala home" was showcased at the "2025 World Intelligent Industry Expo" in Chongqing, attracting significant attention and media coverage, including from authoritative outlets like CCTV News [1] Group 2: Community Engagement and Sales Strategy - During the third quarter of 2025, the company delivered 117 units of the vala vehicle to customers. The company is actively recruiting quality "vala co-creators" who are enthusiastic about the vala lifestyle to promote and sell the vehicles through their personal experiences on social media and offline [2] - As of September 30, 2025, the company has successfully recruited 395 co-creators and established 30 vala experience centers nationwide, leveraging the co-creators' own business premises for flexible and low-cost operations [2] Group 3: Digital Engagement and Brand Awareness - The company has launched a WeChat mini-program called "valalife," which has attracted approximately 97,000 registered users by September 30, 2025. The unique design and lifestyle associated with vala have garnered significant attention on social media, with a total of about 2.74 million followers and over 750 million views on related videos [3] - The vala series of vehicles is positioned as an industry-first factory-made sloped-roof new energy multifunctional vehicle, aiming to transform the perception of cars from mere transportation to multifunctional mobile spaces for various activities [3]

Group 1 - The company delivered 126 units of Vala cars in Q2 2025, representing a quarter-on-quarter increase of approximately 27.3% [1] - The company is collaborating with partners to enhance production capacity and optimize delivery processes to accelerate vehicle delivery [1] - As of June 30, 2025, the company has successfully recruited 131 quality co-creators to promote and sell Vala cars through their personal experiences and influence on social media [1] Group 2 - The company has established 13 Vala experience centers nationwide, operated by co-creators, which offer low setup costs and flexible layouts to enhance market coverage and brand influence [1] - The company launched a WeChat mini-program "valalife," attracting approximately 67,000 registered users by June 30, 2025 [2] - Vala has gained significant attention on social media, with a total of about 2.12 million followers and over 580 million cumulative video views as of June 30, 2025 [2] Group 3 - Vala is an industry-first original factory upgraded new energy multifunctional vehicle, aiming to redefine automotive lifestyle by transforming cars from mere transportation tools into multifunctional mobile spaces [2] - The vehicle supports various scenarios such as outdoor camping, business meetings, family entertainment, dining, and more, offering a comfortable and personalized multifunctional space [2]