vivo Vision混合现实(MR)头显探索版
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手机巨头叫停AI眼镜:当下难做差异化
Guan Cha Zhe Wang· 2026-01-23 05:16
Core Insights - Vivo has halted its AI glasses project after six months of secret preparation due to concerns from senior executives about the difficulty of achieving differentiation in the current market [1] - The AI glasses market is expected to be a major trend in consumer electronics by 2025, with several companies, including Xiaomi and Huawei, actively developing their own products [1] - The Chinese smart eyewear market is projected to see significant growth, with shipments expected to reach 623,000 units in Q3 2025, a year-on-year increase of 62.3% [1] Group 1 - The AI glasses market is facing severe homogenization, with products largely following the design of Ray-Ban Meta and focusing on similar core functionalities such as translation and photography [2] - The content ecosystem for AI glasses remains underdeveloped, lacking essential use cases outside of smartphones, which limits the potential for deeper AI integration in diverse scenarios [2] - Major companies, including Vivo and Xiaomi, are reassessing their strategies in the AI glasses market, with Xiaomi reportedly lowering its second-generation AI glasses shipment forecast from 300,000 to approximately 120,000 units [2] Group 2 - Vivo continues to explore new entry points in the market, having launched the Vivo Vision mixed reality headset, which aims to address comfort and content ecosystem issues [3] - The Chinese smart glasses market is projected to reach 4.508 million units by 2026, with a year-on-year growth of 77.7%, driven by audio and audio-capturing glasses [3] - The market for AR/VR devices is also expected to grow, with projected shipments of 1.073 million units in 2026, reflecting a year-on-year increase of 62.1% [3]