Core Insights - TG Therapeutics, Inc. has launched a new initiative in collaboration with actress Christina Applegate to raise awareness about multiple sclerosis (MS) and facilitate open conversations among those affected by the disease [3][4][7] Group 1: Campaign Overview - The campaign debuted during Super Bowl LX and introduced a new platform, www.NextInMS.com, aimed at creating a space for honest discussions among individuals living with MS [1][3] - Christina Applegate, who has been living with MS for five years, will lead this national disease-awareness initiative [4][5] - The platform will feature exclusive content, including Applegate's personal experiences and insights on navigating life with MS, as well as educational resources from MS experts [5][8] Group 2: Company Commitment - TG Therapeutics emphasizes its commitment to advancing innovation in MS treatment, which includes developing novel therapies and supporting resources for patients [7][9] - The collaboration with Applegate is seen as a way to resonate with the MS community and promote open dialogue about the challenges and realities of living with the disease [6][7]