香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或 完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該 等內容而引致的任何損失承擔任何責任。 香港，2025年8月14日 於本公告日期，董事會成員為 : 執行董事 : 楊政龍先生 李一培先生 范敏嫦女士 獨立非執行董事 : 鄭嘉裕女士 麥錦釗先生 牛鍾洁先生 董事會會議日期 新傳企劃 有限公司 （ 「 本公司 」 ） 董 事會 （ 「 董事會 」 ） 宣佈，本公司將於 2025年8月26日（星期二）舉行董事會會議，藉以（其中包括）批准刊發本公司及其附屬 公司截至2025年6月30日止六個月之中期業績公告，以及考慮會否派發中期股息。 承董事會命 新傳企劃有限公司 公司秘書 廖雪盈 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: New Media Lab Limited 新傳企劃有限公司（於開曼群島註冊成立的有限公司） 呈交日期: 2025年8月1日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01284 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 1,000,000,000 | HKD | | 0.01 HKD | | 10,000,000 | | 增加 / 減少 (-) | | | 0 | | | HKD | | 0 | | 本月底結存 | | | 1,000,000,000 | HKD | | 0.01 HKD | | 1 ...

Financial Performance - The Group's total revenue decreased to HK$207.2 million for the year ended December 31, 2024, down from HK$220.9 million in 2023, reflecting a decline of approximately 6.1%[15] - Revenue from digital advertising was HK$199.3 million, accounting for 96.2% of total revenue, compared to 95.8% in the previous year[15] - The Group's net profit for the year was HK$13.5 million, a decrease from HK$14.5 million in 2023, representing a decline of about 7.0%[15] - Basic earnings per share were HK2.2 cents, down from HK2.8 cents in 2023, indicating a decrease of 21.4%[15] - The Group anticipates that overall advertising expenditure will remain tight due to changing consumption patterns and an unstable market situation[41][44] Dividends - A final dividend of HK2.5 cents per share has been recommended, which, combined with the interim dividend of HK1.67 cents, results in a total dividend of HK4.17 cents per share for the full year[15] - The Group's interim dividend for the Year was HK$1.67 cents per share, totaling approximately HK$10 million[77] - The Directors recommended a final dividend of HK$2.5 cents per share, amounting to approximately HK$15 million, subject to shareholder approval[78] - The Company's distributable reserves as of December 31, 2024, totaled HK$160,836,000, with HK$15 million proposed as a final dividend[90] Market Conditions - Market uncertainties, including geopolitical tensions and global monetary policy, have impacted the local business environment, leading to cautious advertising spending by clients[16] - The Group continues to face challenges from changing consumption patterns among Hong Kong's inbound visitors and domestic consumers[16] - The media business has become increasingly competitive as advertisers seek cost-effective marketing campaigns[16] - The resumption of the Individual Visit Scheme for Shenzhen residents and recent interest rate cuts in the US are expected to positively impact market momentum and online advertising growth[45] Operational Strategy - The Group plans to enhance operational efficiency and expand its market presence by investing in digital platform talents and innovations[41][44] - The Group offers a wide range of advertising products and integrated services, including display banners, advertorials, and strategic services like SEO[39][42] - The Group operates nine media brands, providing integrated advertising solutions across various digital platforms since its establishment in 2011[20] - The Group has over 20 years of experience in the media industry, establishing a diverse client portfolio that includes multinational corporations and small to medium-sized enterprises[40][43] Financial Position - As of December 31, 2024, the Group's cash and cash equivalents amounted to HK$150.0 million, an increase from HK$142.7 million in 2023[46] - The Group had no bank borrowings as of December 31, 2024, maintaining a gearing ratio of 1.0%, up from 0.4% in 2023[46] - Current assets and current liabilities were approximately HK$213.1 million and HK$38.7 million, respectively, resulting in a current ratio of 5.5, down from 5.9 in 2023[47] - The Group's financial position is considered sufficient for operations and future development plans as of December 31, 2024[47] Management and Governance - The Group's management team includes professionals with qualifications in law, accounting, and business administration[63][64][66] - The company has appointed several independent non-executive directors to strengthen corporate governance and oversight[63][64][67] - The Board consists of six Directors, including three Executive Directors and three Independent Non-Executive Directors, all possessing relevant skills and experience[166] - The Board is committed to maintaining a high standard of corporate governance, fully complying with all provisions of the Corporate Governance Code during the year[158] Shareholder Information - The Group's five largest customers accounted for approximately 36% of total revenue, while the largest customer accounted for 11%[100] - The Group's five largest suppliers accounted for approximately 54% of total purchases, with the largest supplier accounting for 46%[101] - New Media Lab Holdings owns 315,000,000 shares, representing 52.5% of the issued voting shares[135] - The company has confirmed compliance with the non-competition agreement during the year, with no violations reported by the parties involved[149] Human Resources - As of December 31, 2024, total staff costs were approximately HK$103.4 million, an increase from HK$100.9 million in 2023, with 219 employees[54] - The gender diversity level of the Board is 33.3%, with two female directors out of six, exceeding the target of at least 25%[177] - As of December 31, 2024, the total workforce is composed of 66% female and 34% male, while senior management comprises 37.5% female and 62.5% male[178] Awards and Recognition - "Economic Digest" received four awards including "Overall - Gold Award" and "Social Media - Gold Award" at the 9th Media Convergence Awards, highlighting the Group's excellence in technology and innovation[35]

Financial Performance - Total revenue for the year ended December 31, 2024, decreased to HKD 207,227,000 from HKD 220,885,000 in 2023, representing a decline of approximately 6.0%[4] - Net profit for the year was HKD 13,491,000, compared to HKD 14,525,000 in 2023, reflecting a decrease of about 7.1%[4] - Basic earnings per share decreased to HKD 0.022 from HKD 0.028 in 2023, a decline of approximately 21.4%[5] - Total comprehensive income for the year was HKD 13,331 thousand, a decrease from HKD 14,604 thousand in 2023[23] - The group's profit before tax for 2024 is HKD 13,491,000, a decrease from HKD 14,525,000 in 2023, reflecting a decline of approximately 7.1%[40] Revenue Breakdown - Digital advertising revenue was HKD 199,290,000, accounting for 96.2% of total revenue, down from HKD 211,534,000 in 2023, which was 95.8% of total revenue[5] - Revenue from Customer A amounted to HKD 23,271,000 in 2024, down from HKD 27,635,000 in 2023, representing a decrease of approximately 15.5%[33] - Total customer contract revenue for 2024 was HKD 207,227,000, a decline from HKD 220,885,000 in 2023, indicating a decrease of about 6.2%[34] - Digital advertising revenue for 2024 was HKD 199,290,000, compared to HKD 211,534,000 in 2023, reflecting a decrease of approximately 5.8%[34] Dividends - The proposed final dividend is HKD 0.025 per share, in addition to an interim dividend of HKD 0.0167, totaling HKD 0.0417 for the year[5] - The board proposed a final dividend of HKD 0.025 per share, an increase from HKD 0.012 per share in 2023, subject to shareholder approval[20] - The proposed final dividend for 2024 is HKD 1.67 per share, compared to HKD 2.5 per share in 2023, reflecting a decrease of 33.2%[39] - The company plans to pay the final dividend on June 18, 2025, for shareholders registered by June 3, 2025[21] Costs and Expenses - The total employee cost for the year was approximately HKD 103.4 million, up from HKD 100.9 million in 2023, with a total employee count of 219[19] - Employee benefits expenses increased to HKD 103,428 thousand from HKD 100,901 thousand, representing a rise of approximately 2.5%[22] - The total cost of goods sold and services provided for 2024 is HKD 56,371,000, down from HKD 57,738,000 in 2023, indicating a reduction of about 2.4%[36] - The company reported a decrease in finance costs to HKD 2,742 thousand from HKD 3,766 thousand, a decline of approximately 27.3%[22] Assets and Liabilities - As of December 31, 2024, the group's cash and cash equivalents amounted to HKD 150 million, an increase from HKD 142.7 million in 2023[17] - Total assets decreased from HKD 252,362 thousand in 2023 to HKD 239,047 thousand in 2024, a decline of approximately 5%[24] - Total liabilities decreased from HKD 176,531 thousand in 2023 to HKD 174,407 thousand in 2024, a decrease of approximately 1.2%[25] - The company's cash and cash equivalents increased from HKD 142,738 thousand in 2023 to HKD 149,997 thousand in 2024, an increase of approximately 5%[24] Market Conditions - The competitive landscape in the advertising market has intensified, with advertisers seeking cost-effective marketing solutions due to economic uncertainties[6] - The geopolitical tensions and global monetary policies have continued to impact the local business environment, affecting consumer spending patterns[6] - The group anticipates a continued contraction in overall advertising spending due to changing consumer patterns and market instability[16] - The group remains optimistic about market recovery opportunities and the long-term growth prospects of online advertising solutions[16] Corporate Governance - The company has adhered to all corporate governance rules as per the listing regulations for the year[48] - The independent auditor, Ernst & Young, confirmed that the financial statements are consistent with the group's financial position for the year[46] - The audit committee has reviewed the consolidated financial statements and confirmed they were prepared in accordance with applicable accounting standards[47] - The company has not reported any violations of trading rules by employees with access to price-sensitive information during the year[49] Future Plans - The group plans to invest in digital platform talent and technology to meet the rising demand for digital advertising solutions[16] - The company has integrated its resources and does not provide separate operating segment data, focusing on overall business performance[30] - The annual performance announcement is available on the Hong Kong Stock Exchange website and the company's website[51] - The company plans to publish its annual report at an appropriate time on the aforementioned websites[51]

Financial Performance - Total revenue for the six months ended June 30, 2024, was HKD 102,618,000, a slight increase from HKD 101,732,000 in the same period of 2023, representing a growth of approximately 0.87%[4] - Net profit increased by 112.1% to HKD 7,022,000 compared to HKD 3,308,000 in 2023, with basic earnings per share rising to HKD 1.17 from HKD 0.74[4] - The group's profit before tax for the six months ended June 30, 2024, was HKD 7,022,000, compared to HKD 3,308,000 for the same period in 2023, representing a 112.5% increase[39] - The company’s total comprehensive income for the six months ended June 30, 2024, is HKD 6,987,000, compared to HKD 3,304,000 in the previous period[21] - The net cash generated from operating activities for the six months ended June 30, 2024, is HKD 20,970,000, down from HKD 31,169,000 in the same period of 2023, representing a decline of approximately 32.7%[22] Revenue Breakdown - Digital advertising revenue reached HKD 99,013,000, accounting for 96.5% of total revenue, up from 95.5% in 2023[5] - Digital advertising revenue (excluding programmatic advertising) increased to HKD 89,082,000 from HKD 83,282,000, reflecting a growth of approximately 7.5%[29] - The company’s digital advertising segment saw a decline in programmatic advertising revenue, which fell to HKD 9,931,000 from HKD 13,800,000, a decrease of approximately 28.5%[29] Dividends and Shareholder Information - The company declared an interim dividend of HKD 1.67 per share for the reporting period[5] - The company declared an interim dividend of HKD 0.0167 per share, totaling approximately HKD 10 million[16] - As of June 30, 2024, the company has a total of 315,000,000 shares held by New Media Group Holdings Limited, representing 52.5% of the voting shares[49] - Mr. Li Yipui holds 90,000,000 shares in Double Blossoms Limited, accounting for 15% of the voting shares[47] - Ms. Fan Minchang has a beneficial interest in 10,500,000 shares of Emperor International Holdings Limited, which is approximately 0.29% of the voting shares[48] Financial Health - As of June 30, 2024, the group's cash and cash equivalents amounted to HKD 156.8 million, an increase from HKD 142.7 million as of December 31, 2023[13] - The group reported a zero debt ratio as of June 30, 2024, compared to 0.4% as of December 31, 2023, indicating strong financial health[13] - The company has no bank borrowings as of June 30, 2024, maintaining a strong liquidity position for future development[13] - The total equity as of June 30, 2024, is HKD 200,518,000, a decrease from HKD 200,731,000 as of January 1, 2024[21] - The current ratio and quick ratio as of June 30, 2024, were both 5.4, slightly down from 5.9 as of December 31, 2023[13] Operational Insights - The group operates nine media brands, with a strong digital presence across multiple platforms, including websites and social media, attracting millions of subscribers[8] - The group offers a wide range of advertising products and services, including display banners and strategic marketing services, supported by an internal analytics team[10] - The company has established a diverse client base, including multinational corporations and SMEs, leveraging its extensive experience in both print and digital media[11] - Employee costs for the group were approximately HKD 50.5 million for the six months ended June 30, 2024, compared to HKD 48.9 million in 2023[15] - The cost of goods sold and services provided was HKD 27,251,000 for the six months ended June 30, 2024, compared to HKD 26,680,000 in 2023, indicating a 2.1% increase[5] Future Strategies and Market Outlook - Despite economic challenges, the company remains optimistic about the growth of online advertising solutions, which are expected to become a major market driver[12] - Future strategies include enhancing digital platforms and exploring value-creating opportunities to improve market coverage[12] Compliance and Governance - The company has complied with all provisions of the corporate governance code as per the listing rules during the reporting period[52] - The financial statements for the period have not been reviewed or audited by the company's auditor, but were reviewed by the audit committee consisting of three independent non-executive directors[55] - The company has confirmed compliance with the standards of the code for securities transactions by directors during the reporting period[53] - There were no changes in the interests of directors or senior management in the company's securities as of June 30, 2024[49] - The company has not disclosed any price-sensitive information that may affect the group's stock price during the reporting period[53] Miscellaneous - The group has utilized HKD 5.7 million (5.7% of net proceeds) for expanding and enhancing its product range and data collection capabilities, with HKD 40.3 million remaining for future use[14] - Financing costs for the six months ended June 30, 2024, were HKD 1,437,000, down from HKD 2,176,000 in 2023, a decrease of 34%[34] - The average number of ordinary shares issued during the period was 600,000,000, compared to 450,000,000 in 2023, reflecting a 33.3% increase[41] - The depreciation of right-of-use assets was HKD 4,988,000 for the six months ended June 30, 2024, down from HKD 6,202,000 in 2023, a decrease of 19.5%[5] - The net impairment reversal of trade receivables was HKD (824,000) for the six months ended June 30, 2024, compared to HKD (1,735,000) in 2023, indicating an improvement in receivables management[5] - Trade receivables at the end of the reporting period amounted to HKD 55,702,000, down from HKD 62,663,000 as of December 31, 2023, a decrease of 11.1%[42] - Trade payables at the end of the reporting period were HKD 4,529,000, down from HKD 6,398,000 as of December 31, 2023, a decrease of 29.0%[43] - The company has not granted any stock options under the stock option plan since its adoption on June 26, 2023, with an authorized limit of 60,000,000 options available for grant[51] - No purchases, sales, or redemptions of the company's listed securities were made by the company or any of its subsidiaries during the reporting period[56]

Financial Performance - Total revenue for the six months ended June 30, 2024, was HKD 102,618,000, a slight increase from HKD 101,732,000 in 2023, representing a growth of approximately 0.87%[3] - Net profit increased by 112.1% to HKD 7,022,000, compared to HKD 3,308,000 in 2023, with basic earnings per share rising to HKD 1.17 from HKD 0.74[4] - Revenue for the six months ended June 30, 2024, was HKD 102,618,000, an increase of 0.87% compared to HKD 101,732,000 for the same period in 2023[17] - The net profit for the period was HKD 7,022,000, representing a significant increase of 112.5% from HKD 3,308,000 in the previous year[18] - Total comprehensive income for the period amounted to HKD 6,987,000, up from HKD 3,304,000 in the prior year, marking a 111.5% increase[18] - The group's total other income and gains for the six months ended June 30, 2024, was HKD 3,316,000, significantly up from HKD 754,000 in 2023, indicating a substantial increase of 339.5%[30] Digital Advertising - Digital advertising revenue reached HKD 99,013,000, up from HKD 97,082,000 in 2023, accounting for 96.5% of total revenue, compared to 95.5% in the previous year[4] - Digital advertising revenue (excluding programmatic advertising) increased to HKD 89,082,000 in 2024 from HKD 83,282,000 in 2023, reflecting a growth of 6.6%[28] - The group aims to enhance its digital advertising solutions, which are expected to become a major market driver in the long term[11] - The group is optimistic about its growth prospects in the digital advertising market despite economic challenges[11] Dividends - The company declared an interim dividend of HKD 1.67 per share for the period[4] - The board declared an interim dividend of HKD 0.0167 per share, totaling approximately HKD 10 million, to be paid on September 27, 2024[15] - The board declared an interim dividend of HKD 0.0167 per share for the current period, totaling HKD 10,020,000, slightly up from HKD 10,000,000 in 2023[35] Financial Position - As of June 30, 2024, the group's cash and cash equivalents amounted to HKD 156.8 million, an increase from HKD 142.7 million as of December 31, 2023[12] - The group has no bank borrowings, resulting in a debt-to-equity ratio of zero as of June 30, 2024, compared to 0.4% as of December 31, 2023[12] - The group's current assets and current liabilities were approximately HKD 218.5 million and HKD 40.7 million, respectively, leading to a current ratio of 5.4[12] - The company reported a decrease in trade receivables to HKD 55,702,000 from HKD 62,663,000, a reduction of 11.5%[19] - Non-current assets decreased to HKD 69,750,000 from HKD 75,831,000, a decline of 8%[19] - Current liabilities increased slightly to HKD 40,709,000 from HKD 36,205,000, an increase of 12.5%[19] - The company’s total assets less current liabilities stood at HKD 247,504,000, down from HKD 252,362,000, a decrease of 1.9%[19] - The company maintained a stable cash position with cash and cash equivalents totaling HKD 156,810,000, compared to HKD 142,738,000 in the previous year[19] - The company’s equity attributable to owners decreased slightly to HKD 200,518,000 from HKD 200,731,000, a marginal decline of 0.1%[21] Operational Highlights - The group operates nine media brands, covering various content areas including dining, fashion, travel, and finance, enhancing its market presence[5][6] - The company has a strong digital market presence with millions of subscribers across its platforms, providing an ideal platform for advertisers to engage with consumers[7] - The group received multiple awards at the 8th Media Transformation Awards, recognizing its efforts in technology transformation and innovative news delivery[8] - The company offers a wide range of advertising products and services across multiple media platforms, including creative production and strategic services[9] - The group has established a diverse client base, including multinational corporations and SMEs, leveraging its extensive history in the media industry[10] Employee Costs - Employee costs for the period were approximately HKD 50.5 million, an increase from HKD 48.9 million in 2023, with a total employee count of 230[14] - The group’s employee benefits expenses, including salaries and bonuses, amounted to HKD 50,491,000 for the six months ended June 30, 2024, compared to HKD 48,857,000 in 2023, an increase of 3.34%[31] IPO and Future Plans - The net proceeds from the IPO amounted to approximately HKD 103.5 million, with 44.5% allocated to expanding and enhancing the product line[13] - The group plans to utilize 26.3% of the IPO proceeds for mergers and acquisitions in the media or e-commerce sectors[13] - The group maintains a strong liquidity position, allowing for high flexibility in future development plans[12]

Financial Performance - Total revenue for the year ended December 31, 2023, was HK$220.9 million, a decrease of 8.3% from HK$240.7 million in 2022[12]. - Revenue from digital advertising was HK$211.5 million, accounting for 95.8% of total revenue, down from HK$229.2 million in 2022[15]. - Adjusted net profit for the year was HK$22.2 million, a decline of 41.3% compared to HK$37.9 million in 2022[15]. - The basic earnings per share decreased to HK2.8 cents from HK8.8 cents in 2022[15]. - The Group's cash and cash equivalents amounted to HK$142.7 million, a significant increase from HK$19.9 million in 2022[47]. - The Group's gearing ratio decreased to 0.4% as of December 31, 2023, down from 31.1% in 2022, indicating a strong liquidity position[47]. - The current ratio and quick ratio were both 5.9 as of December 31, 2023, compared to 1.7 in 2022, reflecting improved financial stability[48]. - Total staff costs for the year were HK$100.9 million, an increase from HK$94.7 million in 2022, with a workforce of 232 employees[57]. - As of December 31, 2023, the Company's distributable reserves totaled HK$130,632,000, significantly up from HK$20,626,000 in 2022[94]. Dividends - The company has recommended a final dividend of HK1.2 cents per share, compared to no dividend in 2022[15]. - The Group's interim dividend for the Year was HK$500 per share, totaling HK$10 million, down from HK$600 per share in 2022[81]. - A final dividend of HK1.2 cents per share has been proposed, amounting to approximately HK$7.2 million, with no dividend paid in 2022[82]. Market Environment - The macroeconomic environment faced uncertainties and fierce market competition, impacting overall revenue performance[15]. - The resumption of global outbound travel contributed to a revival in consumption sentiment, positively influencing digital advertising spending[16]. - However, global factors such as inflation and geopolitical tensions created challenges in the second half of the year, leading to cautious consumer behavior[17]. Digital Advertising - Digital advertising remained the key revenue contributor, despite a decrease in overall advertising spending due to market conditions[15]. - The pandemic has accelerated the shift to digital advertising, which the Group aims to leverage by enhancing its digital platforms and content management systems[41]. - The Group's digital advertising initiatives are positioned as a growth engine in the advertising industry, reflecting a significant market trend[41]. - The Group offers a wide range of advertising products and services, including display banners and social newsfeeds, supported by an in-house platform team analyzing audience behavior[39]. Corporate Governance - The company is committed to corporate governance, with multiple committees in place to ensure compliance and strategic alignment[66][67]. - The independent non-executive directors bring extensive experience from various financial institutions, which is expected to strengthen the company's financial oversight[71]. - The Company has fully complied with all code provisions of the Corporate Governance Code from the Listing Date to December 31, 2023[161][163]. - The Board consists of six Directors, including three Executive Directors and three Independent Non-Executive Directors (INEDs)[170][174]. - The Company has established mechanisms to ensure independent views and input are available to the Board, including annual reviews of these mechanisms[171][176]. Management and Leadership - The CEO, Royce Lee, has over 20 years of experience in marketing and brand management, specializing in digital marketing, previously working with Nestlé and Coca-Cola[61]. - The company has a strong executive team, with members holding various qualifications including Certified Public Accountants and lawyers, enhancing corporate governance and strategic planning[65][66][67]. - The executive director, Vanessa Fan, oversees overall corporate management and advises on business strategies, contributing to the company's strategic direction[65]. - The management is responsible for shaping the corporate culture and defining the strategic direction of the Group, ensuring alignment with its purpose and values[168][172]. Awards and Recognition - The Group received multiple awards at the 8th Media Convergence Awards, including "Overall – Gold Award" for "Economic Digest" and four awards for "Weekend Weekly" in the Online Media category[36]. Future Plans and Strategies - The Group plans to strengthen the application of artificial intelligence and machine learning in its operations to better assess business performance[41]. - The Group aims to maintain stable business performance by diversifying its media brands to attract various advertising clients amid a conservative marketing budget environment[46]. - The Group continues to focus on enhancing brand visibility and driving sales through marketing campaigns[16]. Shareholder Information - As of December 31, 2023, Mr. Lee Yat Pui, Royce holds 90,000,000 shares, representing 15% of the issued voting shares[122]. - Ms. Fan Man Seung, Vanessa holds 10,500,000 shares in Emperor International, approximately 0.29% of the issued voting shares[125]. - As of December 31, 2023, New Media Lab Holdings owned 315,000,000 shares, representing 52.5% of the issued voting shares[136]. - Double Blossoms held 90,000,000 shares, accounting for 15% of the issued voting shares[138]. - The entire issued share capital of New Media Lab Holdings was held by AY Holdings, which is controlled by a private discretionary trust established by Dr. Albert Yeung[140]. Employee and Director Remuneration - Directors' emoluments are determined based on a written remuneration policy aligned with business strategy and market practices[151]. - Employee remuneration is based on individual performance, market pay levels, and includes various benefits such as discretionary bonuses and share options[152].

Financial Performance - Total revenue for the year ended December 31, 2023, was HKD 220,885,000, a decrease of 8.2% from HKD 240,678,000 in 2022[4]. - Adjusted net profit for the year was HKD 22,194,000, a decline of 41.4% compared to HKD 37,876,000 in 2022[4][6]. - Basic earnings per share decreased to HKD 0.028 from HKD 0.088 in 2022[6]. - The net profit for the year ended December 31, 2023, was HKD 14.5 million, a decline of 63.2% from HKD 39.4 million in 2022[28]. - The group's profit before tax decreased to HKD 14,525,000 in 2023, down from HKD 39,431,000 in 2022, indicating a decline of approximately 63.2%[50]. - Total other income and gains decreased significantly from HKD 7,311,000 in 2022 to HKD 4,430,000 in 2023, a reduction of approximately 39.5%[44]. Revenue Breakdown - Digital advertising revenue accounted for HKD 211,534,000, representing 95.8% of total revenue, down from 95.2% in 2022[4][6]. - Revenue from digital advertising (excluding programmatic advertising) decreased from HKD 188,090,000 in 2022 to HKD 183,030,000 in 2023, a decline of about 2%[43]. - Programmatic advertising revenue fell from HKD 41,079,000 in 2022 to HKD 28,504,000 in 2023, a decrease of approximately 31%[43]. - Total customer contract revenue decreased from HKD 240,678,000 in 2022 to HKD 220,885,000 in 2023, a decline of about 8%[43]. - Revenue from digital advertising decreased to HKD 1,158,000 in 2023 from HKD 1,226,000 in 2022, representing a decline of approximately 5.5%[44]. Dividends - The company proposed a final dividend of HKD 0.012 per share, compared to no dividend in 2022[4][6]. - The company plans to propose a final dividend of HKD 7,200,000 for 2023, compared to no final dividend in 2022[49]. Financial Position - As of December 31, 2023, the group's cash and cash equivalents amounted to HKD 142.7 million, a significant increase from HKD 19.9 million in 2022[19]. - The group's debt ratio decreased dramatically to 0.4% as of December 31, 2023, compared to 31.1% in 2022, with no bank borrowings reported[19]. - Current assets increased significantly from HKD 101,344,000 in 2022 to HKD 212,736,000 in 2023, representing an increase of about 109%[32]. - Net current assets rose from HKD 41,736,000 in 2022 to HKD 176,531,000 in 2023, an increase of approximately 323%[32]. - The current ratio and quick ratio as of December 31, 2023, were both 5.9, indicating a strong liquidity position compared to 1.7 in 2022[19]. - Non-current liabilities decreased from HKD 59,513,000 in 2022 to HKD 51,631,000 in 2023, a reduction of about 13%[32]. - The equity attributable to owners of the parent increased from HKD 71,498,000 in 2022 to HKD 200,731,000 in 2023, an increase of approximately 180%[32]. Operational Insights - The competitive landscape remains challenging due to tightening monetary policy and inflationary pressures, impacting advertising spending[7]. - The company has established a diverse client base, including multinational corporations and SMEs, across various business sectors[16]. - The company continues to expand its advertising products and services, leveraging audience behavior analytics for targeted marketing[15]. - Employee costs for the year totaled HKD 100.9 million, an increase from HKD 94.7 million in 2022, reflecting a rise of approximately 6.9%[23]. - The total employee benefits expense increased to HKD 100,901,000 in 2023 from HKD 94,684,000 in 2022, an increase of approximately 6.4%[46]. - The financing costs decreased to HKD 3,766,000 in 2023 from HKD 5,626,000 in 2022, a reduction of approximately 33.0%[46]. Compliance and Governance - The company has maintained compliance with corporate governance codes as per the listing rules throughout the reporting period[61]. - The company has adopted the standard code of conduct for securities trading as per the listing rules, confirming compliance from the listing date until December 31, 2023[62]. - No repurchase, sale, or redemption of the company's listed securities has occurred from the listing date until December 31, 2023[64]. - The annual performance announcement will be published on the Hong Kong Stock Exchange and the company's website at an appropriate time[65]. Awards and Recognition - The company received multiple awards at the 8th Media Transformation Awards, recognizing its innovative use of technology in media[14]. Future Plans - The company plans to allocate approximately 44.5% of the net proceeds from its share offering, amounting to HKD 46 million, to expand and enhance its product range by 2025[21]. - The company aims to strengthen its data collection and analysis capabilities, allocating 26.3% of the net proceeds for this purpose, amounting to HKD 27.2 million, by the end of 2024[21]. Product Development - The company has not reported any significant new product developments or market expansions during the fiscal year[38].

Financial Performance - Total revenue for the six months ended June 30, 2023, was HKD 101.7 million, a slight decrease from HKD 104.9 million in 2022, representing a decline of approximately 2.1%[7] - Net profit decreased to HKD 3.3 million from HKD 10.8 million in 2022, reflecting a decline of approximately 69.5%[7] - Adjusted net profit, excluding listing expenses and one-time income, was HKD 7.3 million, down from HKD 10 million in 2022, indicating a decrease of about 27%[7] - Basic earnings per share were HKD 0.74, compared to HKD 2.40 in 2022, representing a decline of approximately 69.2%[6] - The group reported a profit before tax of HKD 4,913,000, down 61.4% from HKD 12,722,000 in the previous year[27] - The net profit for the period was HKD 3,308,000, a decrease of 69.4% from HKD 10,798,000 in 2022[27] - The company's profit attributable to equity holders for the six months ended June 30, 2023, was HKD 3,308,000, a decrease of 69.4% compared to HKD 10,798,000 in 2022[58] Revenue Breakdown - Digital advertising revenue accounted for HKD 97.1 million, making up 95.5% of total revenue, compared to 94.1% in 2022[7] - Digital advertising revenue (excluding programmatic advertising) increased to HKD 83,282,000, up 4.3% from HKD 79,565,000 in 2022[46] - Programmatic advertising revenue decreased significantly to HKD 13,800,000, down 28.0% from HKD 19,161,000 in 2022[46] Cash and Debt Management - As of June 30, 2023, the group's cash and cash equivalents amounted to HKD 17,500,000, a decrease from HKD 19,900,000 as of December 31, 2022[19] - The group's bank borrowings decreased to HKD 8,000,000 from HKD 21,000,000, resulting in a debt-to-equity ratio of 13.9%, down from 31.1%[19] - The net cash generated from operating activities for the six months ended June 30, 2023, was HKD 31,169,000, an increase of 9.3% compared to HKD 28,372,000 in 2022[37] - The company reported a net cash decrease of HKD 2,409,000 for the period, compared to an increase of HKD 5,244,000 in the previous year[37] - The cash and cash equivalents at the end of the period were HKD 17,476,000, down from HKD 28,750,000 at the end of the previous year[37] - Interest-bearing bank borrowings decreased to HKD 8,000,000 as of June 30, 2023, from HKD 21,000,000 as of December 31, 2022, a reduction of 61.9%[65] Operational Highlights - The company operates nine media brands, including "New Holiday" and "Economic Weekly," and has a strong digital presence with millions of subscribers across various platforms[12] - The company plans to enhance its technological infrastructure by applying artificial intelligence and machine learning models in its backend operations[16] - The company aims to upgrade its content management system to closely monitor the performance of its digital content[16] - The company is optimistic about the long-term growth prospects of the digital advertising market and is actively evaluating growth strategies[18] - The company has established a diverse client base, including multinational corporations and small to medium-sized enterprises, leveraging over 20 years of experience in the media industry[15] Employee and Management Information - The group has a total of 234 employees, with total employee costs amounting to HKD 48,900,000, an increase from HKD 47,800,000 in 2022[22] - The total remuneration for key management personnel was HKD 2,523,000 for the six months ended June 30, 2023, compared to HKD 2,403,000 in 2022, reflecting an increase of 5.0%[71] Shareholder Information - The company completed a share offering at HKD 0.92 per share, raising approximately HKD 103,500,000 net of listing expenses[24] - The weighted average number of ordinary shares issued remained constant at 450,000,000 for both 2023 and 2022[60] - New Media Planning Holdings Limited holds 315,000,000 shares, representing 52.5% of the issued shares, making it the largest shareholder[80] - Mr. Li holds 90,000,000 shares, which is 15% of the issued shares, through Double Blossoms Limited[78] - Ms. Fan holds 10,500,000 shares in Emperor International Holdings Limited, representing 0.29% of the issued shares[79] Corporate Governance - The company has complied with all applicable corporate governance code provisions since the listing date[85] - The mid-term report was reviewed by the company's audit committee, consisting of three independent non-executive directors[87] - The board of directors for New Media Planning Limited includes executive directors Mr. Huang Zhihui, Mr. Li Yipei, and Ms. Fan Minchang, along with independent non-executive directors Ms. Zheng Jiayu, Mr. Mai Jinzhao, and Mr. Niu Zhongjie[90] Dividend Information - The board has decided not to declare any interim dividend for the period[23] - The company declared an interim dividend of HKD 500 per ordinary share, totaling HKD 10,000,000 on March 17, 2023[55] - The company did not declare any further interim dividends for the current period[56]

香港交易及結算所有限公司及香港聯合交易所有限公司（「聯交所」）對本公告的內容概不負責，對其 準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因 倚賴該等內容而引致的任何損失承擔任何責任。 2023 年度之中期業績公告 新傳企劃有限公司（「本公司」）董事會（「董事會」或「董事」）公佈本公司及其附屬公司 （統稱「本集團」）於截至2023年6月30日止六個月（「本期間」）之未經審核簡明綜合業 績。 財務概要 6 30 截至 月 日止六個月 2023 年 2022年 千港元 千港元 總收入 101,732 104,921 數碼廣告 97,082 98,726 其他* 4,650 6,195 淨利潤 3,308 10,798 ...