Financial Performance - Revenue from smart marketing solutions decreased by 17.7% to RMB 215.1 million for the six months ended June 30, 2022, compared to RMB 261.2 million in the same period of 2021[13]. - Gross revenue dropped by 53.0% to RMB 370.3 million, down from RMB 788.5 million year-on-year[13]. - Net profit for the period fell by 88.8% to RMB 4.4 million, compared to RMB 39.4 million in the previous year[13]. - Adjusted net profit decreased by 62.2% to RMB 15.3 million from RMB 40.5 million year-on-year[13]. - The company's revenue decreased to approximately RMB 215.1 million, a reduction of about RMB 46.1 million or approximately 17.6% compared to the same period in 2021[25]. - For the six months ended June 30, 2022, the company's revenue was approximately RMB 215,145,000, a decrease of about 17.6% compared to RMB 261,227,000 for the same period in 2021[59]. - Gross profit for the same period was RMB 34,943,000, down from RMB 62,787,000 in 2021, indicating a decline of about 44.7%[142]. - Operating profit decreased to RMB 12,815,000 from RMB 42,572,000 year-on-year, reflecting a drop of approximately 69.9%[142]. - The net profit for the period was RMB 4,409,000, significantly lower than RMB 39,378,000 in the previous year, marking a decrease of around 88.8%[142]. Dividend and Shareholder Information - The company declared an interim dividend of RMB 0.123 per share, equivalent to HKD 0.141[15]. - The board announced an interim dividend of RMB 0.123 per share, equivalent to HKD 0.141, for the six months ended June 30, 2022[28]. - As of June 30, 2022, the company’s major shareholders include Mr. Dong with a 65.11% stake, and Mr. Yang with a similar holding, indicating strong insider ownership[94]. - Brilliant League Limited and Vast Ocean Limited each hold 325,537,469 shares, representing a 65.11% equity interest in the company[104]. - Mr. Dong holds 321,897,769 shares, also representing a 65.11% equity interest, along with a spouse interest of 3,639,700 shares[104]. Operational Developments - The company is focusing on leveraging AI technology and automation to enhance the value and productivity of advertising tools amid budget constraints from clients[19]. - The company has made good progress in the development and implementation of intelligent short video advertising solutions, leveraging its proprietary data management platform[29]. - The "AIPL full-link module" is being adopted to address differentiated customer needs, focusing on awareness, interest, purchase, and loyalty[29]. - The company is optimizing services for cost-sensitive clients, moving towards fully automated operations with AI-driven solutions[30]. - The company is focusing on short video content development, leveraging a data-driven cloud material AI management system to optimize product offerings and enhance internal productivity[35]. - The company plans to launch a phased SaaS subscription solution aimed at improving customer loyalty, starting with a "Marketing Cloud" that features intelligent advertising and reporting tools[40]. - The company has introduced the LinkDoAI platform, which integrates AI algorithms, cloud material management, and smart project management to enhance operational efficiency and customer experience[43]. - The company aims to further develop its short video advertising content in response to the anticipated increase in demand over the coming years[38]. Market Conditions and Challenges - The impact of the COVID-19 pandemic led to weakened consumer spending and a contraction in advertising expenditure, affecting the marketing industry[19]. - Marketing expenditure across various vertical markets has contracted due to stricter regulatory scrutiny affecting major clients[25]. - The overall advertising market demand in China has weakened due to the impact of COVID-19, leading to a cautious reduction in advertising spending by major clients[59]. - The advertising industry is expected to rebound as marketing efforts increase during key sales periods, despite ongoing consumer caution due to sporadic COVID-19 outbreaks[24]. Cash Flow and Financial Position - Operating cash inflow recorded was RMB 60.8 million, a significant increase of approximately 183.7% from a cash outflow of RMB 72.7 million in the same period last year[25]. - Total assets as of June 30, 2022, were approximately RMB 395,094,000, down from RMB 583,320,000 as of December 31, 2021[77]. - Total liabilities as of June 30, 2022, were approximately RMB 174,590,000, down from RMB 287,725,000 as of December 31, 2021[77]. - Cash and cash equivalents dropped from RMB 116,379 thousand to RMB 68,720 thousand, a decrease of approximately 41.0%[151]. - Operating cash flow improved significantly, with net cash from operating activities at RMB 60,849 thousand compared to a cash outflow of RMB 72,680 thousand in the same period last year[151]. Strategic Focus and Future Plans - The company is focusing on expanding its customer base through social media engagement to enhance market share and brand relevance, particularly targeting younger consumers[88]. - The content strategy leverages the company's technical strengths to attract target customers, aiming to recover sales losses from earlier pandemic impacts[89]. - The company offers affordable, fully customized solutions supported by its innovative integrated LinkDoAI, which is designed for small and medium enterprises in emerging markets[91]. - The SaaS model allows clients to access a range of customizable options and specialized features for a regular subscription fee, making it cost-effective for businesses[91]. - The ongoing development of the LinkDoAI platform is expected to further enhance the company's service offerings and operational efficiency[91]. Cost Management and Efficiency - The company has implemented an intelligent project management system to improve data accuracy and resource-sharing efficiency, thereby reducing client decision-making costs[49]. - The company is enhancing its marketing capabilities through predictive modeling to ensure effective marketing campaign execution[53]. - The company is optimizing its cloud material library AI management system to promote effective and efficient creative content management[50]. - The company recorded a significant cash inflow of RMB 149,222 thousand from the sale of financial assets at fair value during the investment activities[151].

各位尊敬的股东和投资者大家早上好欢迎各位参加辉煌明天2021年年度业绩发布会首先请让我为大家介绍今天出席的馆里头首先是创始人主席兼行政总裁董辉先生首席运营官兼执行董事陈森辉先生财务总监吴阳女士投资者关系经理陈瑞芬女士 在接下来的会议会分成两个部分首先管理层会为我们回顾辉煌明天2021年年度业绩概况并说明未来发展策略及展望第二部分是问答环节另外提醒一下大家稍后的提问环节我们只开放直播平台文字提问包括大陆原官网APP及微信小程序电话会议系统及其他平台登陆的投资者只做收听不设提问 现在先有请崔飞介绍好的 谢谢主持人各位投资人大家好我是会堂明天的主管崔飞接下来将会由我为大家介绍我们2021年的业绩情况好 那首先我先对我们全民的业绩做一个要点的概览 2021年算是一个比较特别的年份,因为大家也知道这个课程下环境有比较多的不确定性,所以整个行业就面临着比较大的挑战,但是我们在下半年的时候对于整个业务进行了积极的调整,那也加强了跟关键客户的合作,并且积极地来推动我们的机会的提高。 所以我们还是比较稳定的分享我们的盲收入达到最近13亿那其中其次的盲收入可以分享18.2%达到10.7亿那营收可以分享27.5%到6月14.9亿那 ...

Revenue Growth - Revenue from smart marketing solutions reached RMB 261.2 million, an increase of 38.3% compared to RMB 188.9 million in the same period last year[10] - Gross income rose to RMB 788.5 million, reflecting a growth of 55.3% from RMB 507.8 million year-on-year[10] - Revenue from repeat customers amounted to RMB 756.0 million, up 61.2% from RMB 469.0 million in the previous year[17] - Net profit for the period increased to RMB 39.4 million, representing an 11.8% growth from RMB 35.2 million in the same period last year[10] - Revenue for the six months ended June 30, 2021, was RMB 261,227,000, an increase of 31% compared to RMB 198,440,000 for the same period in 2020[132] - The revenue from smart marketing solutions services was RMB 223,495,000 under the gross method, up 42.2% from RMB 157,020,000 in the previous year[161] Market Trends and Strategies - The ongoing COVID-19 pandemic continues to impact the economic environment, necessitating strategic responses from the company[13] - The rise of short video marketing is identified as a key trend, driven by the increasing importance of digital marketing technologies[14] - The company recognizes the potential in lower-tier markets, which are becoming competitive battlegrounds for brands[14] - The company aims to enhance automation and AI-driven systems to meet the growing demand for high-quality marketing solutions[15] - The company is focusing on the underserved demand for high-quality short video solutions in lower-tier markets, where supply is currently insufficient[37] - The company recognizes the significant potential of the lower-tier market and aims to leverage live streaming to tap into this consumer base[51] Operational Efficiency and Innovations - The company has developed a self-researched full-link integrated system, leveraging its big data and information technology capabilities, which includes a data management platform (DMP), ERP, and CRM functions[18] - The company aims to enhance efficiency through the optimization of AI technology and the expansion of its video stock resources[33] - The "Smart Project Management System" has improved data accuracy and resource sharing efficiency, effectively reducing customer decision-making and acquisition costs[36] - The company plans to optimize its operational processes and efficiency through the integration of its comprehensive systems, enhancing service quality and customer experience[31] - The company has launched its self-developed LinkDoAI platform, which integrates AI algorithms, cloud material management, and intelligent project management systems to provide comprehensive solutions[31] Financial Performance and Costs - The company's service costs for the same period were approximately RMB 198,440,000, an increase of about 49.4% from RMB 132,830,000 in the prior year, corresponding to the revenue growth[57] - General and administrative expenses increased by approximately 53.2% to RMB 27,638,000 for the six months ended June 30, 2021, compared to RMB 18,043,000 in the same period of 2020, due to business expansion and increased R&D investment[62] - Total service costs, sales and distribution expenses, and general and administrative expenses amounted to RMB 227,322,000, an increase of 49.2% from RMB 152,293,000 in the prior year[164] - Financial costs net were approximately RMB 2,093,000, an increase of about 468.8% from RMB 368,000 in the previous year, attributed to higher borrowing interest expenses[65] Shareholder and Capital Structure - As of June 30, 2021, major shareholders Brilliant League and Highland Triumph collectively held 72.79% of the company's shares[89] - Following a share transfer to incentivize key employees, the combined shareholding of Brilliant League, Vast Ocean, and Highland Triumph decreased to 64.38%[89] - The maximum number of shares available for issuance under the share option plan is capped at 50,000,000 shares, not exceeding 10% of the shares issued on the listing date[107] - The company raised approximately HKD 137,500,000 (equivalent to about RMB 117,164,000) from the issuance of 125,000,000 shares at HKD 1.10 per share on November 11, 2020[191] Future Plans and Developments - The company aims to enhance customer loyalty through a phased rollout of a SaaS subscription solution, which is expected to reduce marketing costs and increase revenue[27] - The company plans to launch a SaaS program targeting cost-conscious customers, particularly SMEs in lower-tier markets, offering customizable solutions[84] - The group intends to enhance value for SaaS subscribers through live streaming strategies that promote immediate conversion[87] - The company plans to develop more cost-effective solutions, such as the short video incubation platform and SaaS subscription solutions, to better serve cost-sensitive customers in lower-end markets[41] Governance and Compliance - The company has adopted a corporate governance code and has complied with all relevant provisions as of June 30, 2021[120] - The company has not adopted new accounting standards effective from January 1, 2022, which are expected to have minimal impact on its financial position and performance[147]

Financial Performance - Revenue for 2020 was approximately RMB 382.8 million, an increase of about 35.8% compared to 2019[9] - Net profit for 2020 was approximately RMB 67.3 million, up approximately 75.2% from 2019[9] - The total revenue for the year was approximately RMB 1,089.9 million, an increase of about RMB 329.9 million or approximately 43.4% compared to RMB 760.0 million for the year ended December 31, 2019[21] - The company's revenue increased from approximately RMB 281.9 million for the year ended December 31, 2019, to approximately RMB 382.8 million for the year ended December 31, 2020, representing a growth of approximately RMB 100.9 million or 35.8%[40] - The company's net profit rose from approximately RMB 38.4 million in 2019 to approximately RMB 67.3 million in 2020, indicating significant growth despite the pandemic[40] - The total other income for the year was RMB 10,261,000, a notable increase from RMB 1,956,000 in the previous year, contributing positively to overall profitability[58] - Gross profit for the group was approximately RMB 116,183,000, representing a growth of about 42.7% from RMB 81,398,000 for the year ended December 31, 2019[63] - The operating profit for the year ended December 31, 2020, was RMB 71,917,000, compared to RMB 45,251,000 for the previous year, reflecting a significant improvement in operational efficiency[58] - Adjusted net profit was approximately RMB 74,723,000 for the year ended December 31, 2020, compared to RMB 50,948,000 for the year ended December 31, 2019[75] Revenue Sources - Revenue from repeat customers for 2020 was approximately RMB 904.1 million, an increase of about 61.0% compared to RMB 561.4 million in 2019[20] - Revenue from video format advertising for 2020 was approximately RMB 928.8 million, an increase of about 144.4% compared to RMB 380.1 million in 2019[20] - The increase in revenue was primarily driven by the growth in video advertising service income, with total precision advertising service revenue amounting to RMB 302,851,000 for 2020, up from RMB 236,086,000 in 2019[61] Market Position and Strategy - The company launched its own short video advertising development and production business to capture mobile advertising trends[20] - The company aims to enhance competitive advantages and expand market share through innovative strategies[20] - The company aims to focus on short video marketing strategies to adapt to changing media consumption patterns and customer demands, despite ongoing challenges from the COVID-19 pandemic[23] - The company plans to leverage the popularity and growing influence of short video content to meet the surging market demand, indicating a strategic shift in its business model[33] - The company is actively exploring business opportunities in short video applications, including content production, precise marketing, and e-commerce marketing[89] Production and Capacity - Total number of short videos produced in 2020 was approximately 46,110, representing an increase of about 179.8% from 2019[9] - The company has increased its short video production capacity to approximately 6,000 videos per month, supported by a specialized internal content production team[44] - The content production team is expected to grow from 60 employees in 2020 to over 150 by 2021 to meet the demand for original video advertising content[87] - The company anticipates a monthly production capacity of 30,000 short videos within the next three years, which is unprecedented in the Chinese advertising industry[87] - The company plans to establish its own short video studio in Wuhan, expected to commence operations by mid-2021, further expanding its production capabilities[44] Advertising and Client Relationships - The company has secured advertising agency contracts with Tencent's MyApp and Kuaishou for the year 2021, indicating a strong market position and growth potential[23] - The company has become an advertising agent for Kuaishou, aiming to strengthen its competitive advantage in the "sunk market" beyond first and second-tier cities[47] - For the fiscal year ending December 31, 2020, the company's top five customers accounted for approximately 66.0% of total revenue, with the largest customer contributing 39.9%[152] - The company's top five suppliers represented about 69.5% of total procurement, with the largest supplier accounting for 30.6%[152] Economic and Market Trends - The Chinese economy is gradually recovering from the downturn in Q1 2020, with a GDP growth of 3.2% in Q2 and 4.9% in Q3 2020, although consumer spending remains weak[28] - The emergence of 5G technology is expected to further transform the mobile advertising market, enhancing user experience through innovations like augmented reality (AR) and virtual reality (VR)[32] - The pandemic has significantly increased demand for mobile applications in various sectors, particularly online work, entertainment, and education, highlighting the need for effective marketing strategies[33] - The global economic outlook remains uncertain due to ongoing geopolitical tensions and trade issues, which may impact future growth prospects[28] Risks and Challenges - The company faces significant risks related to competition in the mobile advertising sector, which may impact its financial performance and market position[134] - The company relies heavily on a single mobile advertising service segment for revenue generation, making it vulnerable to market changes and client relationships[134] - The company is exposed to risks associated with natural disasters and health epidemics, which could affect its operations[150] - The company's operational performance is at risk if it cannot effectively manage growth and maintain relationships with suppliers and clients[141] Governance and Management - The management team includes experienced professionals with backgrounds in finance and technology, enhancing strategic decision-making capabilities[115] - The company has established a strong governance structure with independent directors providing oversight and strategic guidance[109][110][114] - The board of directors is committed to providing independent opinions and judgments to support the company's strategic direction[109][114] - The financial management team is responsible for internal auditing and budget oversight, ensuring financial integrity[118] - The company has a robust internal control system in place, managed by the finance director[118] Shareholder Information - As of December 31, 2020, the company completed a share issuance of 125,000,000 shares at HKD 1.10 per share[124] - As of December 31, 2020, the company's directors and senior executives held a total of 363,970,000 shares, representing 72.8% of the equity[198] - The board of directors does not recommend the payment of any dividends for the fiscal year ending December 31, 2020[128] - No share options were granted, agreed to be granted, exercised, cancelled, or lapsed under the share option scheme as of December 31, 2020[191]