Financial Performance - Revenue from smart marketing solutions services reached RMB 480.3 million, a 4.1% increase from RMB 461.3 million in the same period last year[3]. - Gross profit decreased to RMB 30.5 million, down 19.5% from RMB 37.9 million year-on-year[3]. - Adjusted net profit fell to RMB 4.8 million, a decline of 63.4% compared to RMB 13.0 million in the previous year[3]. - The company recorded revenue of approximately RMB 480.3 million for the reporting period, an increase of about RMB 19.0 million or 4.1% compared to RMB 461.3 million in the same period of 2023[10]. - The company achieved a gross profit of approximately RMB 30.5 million, a decrease of about RMB 7.4 million or 19.5% from RMB 37.9 million in the same period of 2023[10]. - The profit attributable to the owners of the company was approximately RMB 3.5 million, down by about RMB 5.4 million or 60.4% compared to RMB 8.9 million in the same period of 2023[10]. - The group recorded a profit of approximately RMB 3,542,000 for the six months ended June 30, 2024, a decrease of about RMB 5,405,000 or 60.4% compared to RMB 8,947,000 for the same period in 2023[29]. - Revenue for the six months ended June 30, 2024, was RMB 480,287,000, an increase of 4.3% compared to RMB 461,295,000 for the same period in 2023[78]. - Gross profit for the same period was RMB 30,468,000, down 19.6% from RMB 37,866,000 year-on-year[78]. - Operating profit decreased to RMB 6,413,000, a decline of 52.6% from RMB 13,515,000 in the previous year[78]. - Net profit for the period was RMB 3,542,000, representing a decrease of 60.4% compared to RMB 8,947,000 in the prior year[79]. Market Trends and Strategies - China's GDP grew by 5.0% year-on-year in the first half of 2024, indicating a steady recovery despite challenges[5]. - The company is strengthening business relationships with domestic AIGC technology suppliers and smart assistant clients to capitalize on market opportunities[6]. - Advertising spending is being reassessed by advertisers, focusing on operational efficiency and cost optimization due to ongoing market uncertainties[6]. - The overall market performance in the first half of 2024 did not meet expectations, prompting a reevaluation of sustainable growth strategies by advertisers[6]. - The company aims to expand its business relationships in the post-pandemic market, particularly in insurance, local living, and entertainment sectors[6]. - The company is actively participating in new consumption scenarios promoted by the Chinese government to stimulate economic activity[5]. - The company is focusing on enhancing operational efficiency and optimizing resources in response to increasing demands for advertising effectiveness and budget constraints[9]. - The company is diversifying its advertising strategy across multiple channels to maximize the effectiveness of client advertising campaigns and improve overall return on investment[18]. - The company plans to continue expanding its market presence and investing in new technologies to enhance its service offerings[85]. - Future outlook includes a projected revenue growth of 25% for the second half of 2024, driven by new product launches[166]. - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2025[166]. Technology and Innovation - The company is leveraging AIGC technology to innovate advertising content generation, reflecting a mature understanding of its benefits and potential drawbacks[8]. - The company has integrated AIGC technology into the LinkBriAI system, aiming to improve operational efficiency and streamline repetitive processes[13]. - AIGC technology is being gradually applied to business operations, enhancing user analysis, precise recommendations, content creation, and data analysis, thereby improving advertising effectiveness[41]. - The company is focusing on expanding its AIGC service product offerings and has steadily increased the scale and number of collaborations with AIGC product customers[15]. - The company is committed to providing end-to-end solutions for clients, enhancing its marketing algorithms and content management capabilities to maximize advertising impact[10]. - The integration of AI technology is expected to significantly improve operational efficiency and open new possibilities for market strategies and customer engagement[43]. - The company's AIGC services aim to assist clients in improving advertising strategies and effectively reaching target audiences, thereby enhancing overall marketing effectiveness[43]. - The company plans to strengthen collaborations with mainstream media and focus on R&D upgrades, including new applications of AI technology and the development of emerging technologies[43]. Client Acquisition and Retention - The company successfully acquired 172 new clients during the reporting period, compared to 176 new clients in the same period of 2023, indicating stability in its client base despite market volatility[10]. - The number of repeat customers increased from 240 in the same period of 2023 to 296 during the reporting period, reflecting the company's efforts to enhance customer loyalty[15]. Financial Position and Assets - As of June 30, 2024, total assets were approximately RMB 476,379,000, total liabilities were approximately RMB 311,895,000, and total equity was approximately RMB 164,484,000, with a debt-to-equity ratio of approximately 82.7%[30]. - The group’s total borrowings amounted to approximately RMB 54,050,000 as of June 30, 2024, down from RMB 82,100,000 as of December 31, 2023[30]. - Total liabilities decreased to RMB 311,895 thousand from RMB 331,372 thousand, a reduction of 5.8%[81]. - The company's equity increased to RMB 164,484 thousand as of June 30, 2024, up from RMB 147,310 thousand, marking an increase of 11.7%[81]. - The company reported a total financial liability of RMB 244,546 thousand as of June 30, 2024, compared to RMB 261,482 thousand as of December 31, 2023, indicating a decrease of 6.4%[93]. - The company’s liquidity risk is managed by monitoring cash levels and ensuring sufficient cash and cash equivalents are available[92]. Shareholder Information - As of June 30, 2024, the company’s directors and senior executives collectively hold 325,537,469 shares, representing 54.26% of the total issued shares of 600,000,000[44][45]. - The company’s directors and executives have no rights granted to acquire shares or debt securities through any arrangement as of June 30, 2024[47]. - The company has adopted a corporate governance code and has complied with all relevant provisions during the reporting period, except for the separation of roles between the Chairman and CEO[68]. - No dividends were declared for the six months ending June 30, 2024, consistent with the previous year[53]. Employee and Operational Efficiency - The group has strategically adjusted its personnel structure to improve human resource management efficiency and overall operational effectiveness[40]. - As of June 30, 2024, the group employed 189 full-time staff, a decrease from 222 as of December 31, 2023, with total salary costs for the six months being approximately RMB 21.9 million[37]. - Employee benefits expenses slightly decreased to RMB 21,944 thousand for the six months ended June 30, 2024, from RMB 22,445 thousand in the same period of 2023, a reduction of about 2.2%[109]. - The company has set a target to reduce operational costs by 15% through efficiency improvements by mid-2025[166]. Future Plans and Investments - The company is exploring potential acquisitions to enhance its product offerings and market reach[166]. - The board has approved a share incentive plan to attract and retain key employees, enhancing overall performance[166].

Financial Performance - Revenue for the six months ended June 30, 2024, was RMB 480,287,000, representing a 4.1% increase from RMB 461,295,000 for the same period in 2023[3] - Adjusted net profit for the six months ended June 30, 2024, was RMB 4,762,000, a decrease of 63.4% compared to RMB 13,019,000 for the same period in 2023[3] - Gross profit for the six months ended June 30, 2024, was RMB 30,468,000, down 19.5% from RMB 37,866,000 in the same period of 2023[3] - The group recorded a profit attributable to owners of approximately RMB 3.5 million, a decrease of about RMB 5.4 million or 60.4% compared to RMB 8.9 million in the same period of 2023, primarily due to reduced gross profit[10] - The group anticipates an adjusted net profit of approximately RMB 4.8 million for the reporting period, providing a clearer picture of operational performance[10] - The group reported a total comprehensive income of RMB 3,836 for the six months ended June 30, 2024, compared to RMB 6,685 for the same period in 2023, reflecting a decline of approximately 43%[41] - The net profit for the period was RMB 3,542, compared to RMB 8,947 in the previous year, representing a decrease of approximately 60%[40] Revenue Sources - The company's integrated smart marketing solution service revenue increased by 4.5% to RMB 469,895,000, compared to RMB 449,663,000 in the previous year[3] - The impact advertising service revenue decreased by 10.7% to RMB 10,392,000, down from RMB 11,632,000 in the same period last year[3] - Revenue from integrated smart marketing solutions amounted to RMB 469,895 thousand for the six months ended June 30, 2024, compared to RMB 449,663 thousand in 2023, reflecting a growth of 4.5%[48] Market Conditions - China's GDP grew by 5.0% in the first half of 2024, indicating a steady recovery despite challenges in the real estate sector and weak domestic demand[4] - The overall market performance in the first half of 2024 did not meet expectations, leading to a cautious approach among advertisers[6] - The advertising market is facing challenges, prompting advertisers to reassess their sustainable growth strategies and focus on operational efficiency and cost optimization[6] Customer Acquisition and Retention - The group successfully acquired 172 new clients during the reporting period, compared to 176 new clients in the same period of 2023, indicating stable customer retention[10] - The number of returning customers increased from 240 in the same period of 2023 to 296, reflecting the company's efforts to enhance customer loyalty through quality service[17] - The customer base has stabilized and expanded, with significant contributions from major platforms like NetEase and Kuaishou in the first half of 2024[16] Operational Strategies - The group emphasizes the importance of data-driven strategies to maximize advertising effectiveness and resource optimization in response to market uncertainties[8] - The company aims to develop new business relationships in sectors with growth potential, such as insurance, local living, and entertainment[5] - The group is actively exploring new media channels and expanding business relationships in sectors like insurance and local services post-pandemic[9] Technological Advancements - The group has made significant progress in developing and implementing intelligent short video advertising solutions, leveraging innovative technology[10] - The LinkBriAI platform, a significant breakthrough, enhances the company's existing systems and technology infrastructure, allowing for seamless integration and collaboration[12] - The integration of AIGC technology into the LinkBriAI system aims to improve operational efficiency and decision-making processes[13] Financial Position - As of June 30, 2024, total assets were approximately RMB 476,379,000, total liabilities were approximately RMB 311,895,000, and total equity was approximately RMB 164,484,000[32] - The group’s total borrowings amounted to approximately RMB 54,050,000 as of June 30, 2024, down from approximately RMB 82,100,000 as of December 31, 2023[33] - The group’s asset-liability ratio was approximately 82.7% as of June 30, 2024, down from 88.4% as of December 31, 2023[32] Employee and Operational Costs - The number of full-time employees decreased to 189 as of June 30, 2024, down from 222 as of December 31, 2023[39] - Employee benefits expenses decreased slightly to RMB 21,944 thousand for the six months ended June 30, 2024, from RMB 22,445 thousand in 2023, a decline of 2.2%[55] - The total service cost, selling and distribution expenses, and general and administrative expenses amounted to RMB 473,490 thousand for the six months ended June 30, 2024, compared to RMB 447,917 thousand in 2023, reflecting an increase of 5.7%[55] Future Outlook - The company has set a revenue guidance of HKD 2.5 billion for the full year 2024, indicating a projected growth of 20%[84] - New product launches in the AI-driven marketing platform LinkBriAI are expected to enhance user acquisition by 30% in the next quarter[83] - The company plans to expand its market presence in Southeast Asia, targeting a 10% market share by the end of 2025[84] Governance and Compliance - The company has adopted corporate governance principles and believes it has complied with all relevant rules during the reporting period[76] - The board of directors consists of four executive directors and three independent non-executive directors, ensuring adequate governance and oversight[77]

Financial Performance - In 2023, the company reported revenue of approximately RMB 892.4 million, an increase of about RMB 448.9 million or 101.2% compared to RMB 443.5 million in 2022[11]. - Gross profit for 2023 was approximately RMB 80.5 million, up by about RMB 47.1 million or 141.0% from RMB 33.4 million in 2022[11]. - The net profit attributable to shareholders increased to approximately RMB 14.8 million, a rise of about RMB 37.2 million or 166.0% from a loss of RMB 22.4 million in 2022[11]. - The adjusted net profit for the reporting period was approximately RMB 21.9 million, excluding the impact of income tax expenses and share-based compensation[11]. - The service cost for the year ended December 31, 2023, was approximately RMB 811,888,000, an increase of approximately RMB 401,819,000 or 98.0% compared to RMB 410,069,000 for the year ended December 31, 2022[54]. - The company's net profit for the year ended December 31, 2023, was approximately RMB 14,812,000, an increase of approximately RMB 37,244,000 or 166.0% compared to a loss of RMB 22,432,000 for the year ended December 31, 2022[63]. - The adjusted net profit for the year ended December 31, 2023, was RMB 21,949,000, compared to an adjusted net loss of RMB 11,954,000 in 2022[66]. Customer Metrics - The number of new customers increased from 319 in 2022 to 357 in 2023, reflecting a diversification of the customer base[12]. - The number of repeat customers rose from 221 in 2022 to 277 in 2023, indicating strong customer loyalty[12]. - The number of returning customers increased to 277 during the reporting period, compared to 221 in 2022, marking a growth of about 25.3%[43]. - The number of new clients increased from 319 in 2022 to 357 in 2023, indicating successful client acquisition efforts[32]. Advertising and Market Trends - The total advertising exposure reached approximately 131.08 billion views in 2023, compared to 71.04 billion views in 2022[14]. - The advertising market in China is showing signs of recovery, driven by government policies aimed at stimulating domestic consumption[23]. - The advertising industry is experiencing a shift towards short video formats, which have become a primary platform for advertisers[25]. - The rise of short video advertising has led to a significant increase in advertising budgets allocated by advertisers, indicating a growing market trend[27]. - The overall advertising market is experiencing increased vitality due to economic recovery and improved consumer confidence, despite challenges from rising media concentration[30]. Operational Efficiency and Technology - Monthly video production capacity increased to approximately 18,750 videos, up from 13,500 videos in 2022[14]. - The inventory of videos reached approximately 587,000 by the end of the reporting period, compared to 362,000 at the end of 2022[14]. - The integration of AIGC services into the company's operations is expected to enhance content development and delivery capabilities, improving operational efficiency and cost-effectiveness[17]. - The company has developed the LinkDoAI platform, which integrates AI algorithms, cloud material management, and intelligent project management systems to enhance service offerings[36]. - AI integration has improved operational efficiency and opened new possibilities for marketing strategies and customer engagement, enhancing overall marketing effectiveness[84]. - The company has integrated AIGC services into its operations to enhance efficiency and reduce labor costs[79]. Future Outlook and Strategy - The company aims for a stronger rebound in 2024, driven by economic recovery and enhanced consumer confidence[10]. - The company plans to focus on monitoring emerging technological advancements and upgrading its systems in 2024 to capitalize on market recovery[19]. - The company aims to strengthen marketing strategies through AIGC services, effectively reaching target audiences and improving customer satisfaction[17]. - The company is focusing on expanding business relationships in industries with strong post-pandemic growth, such as finance and e-commerce[32]. - The company aims to enhance its end-to-end solutions, leveraging its marketing algorithms and content management capabilities to improve advertising effectiveness and overall return on investment[48]. Awards and Recognition - The company received multiple awards, including the "Annual Effective Growth Case" and "Annual Service Breakthrough Award" from the Giant Engine, recognizing its marketing solutions for top e-commerce platforms[15]. - The company received multiple awards for its marketing solutions targeted at Generation Z, including recognition from the Giant Engine for its service capabilities[46]. Shareholder and Capital Structure - The company has entered into subscription agreements to issue 100,000,000 new shares at a subscription price of HKD 0.145 per share, representing a discount of approximately 12.12% to the closing price on the agreement date[86]. - The total amount raised from the subscription is approximately HKD 14.5 million, with a net amount of about HKD 13.5 million intended for future acquisitions and general working capital[87]. - Little Wisdom Limited has become a major shareholder with a stake of approximately 11.84% after the completion of the subscription[87]. - Major shareholders, including BRILLIANT LEAGUE LIMITED and VAST OCEAN LIMITED, hold approximately 65.11% of the shares, totaling 325,537,469 shares each[190]. Employee Metrics - The total employee compensation cost for the year ended December 31, 2023, was approximately RMB 49.2 million, compared to RMB 48.5 million in 2022[77]. - The group employed 222 full-time employees as of December 31, 2023, compared to 215 in 2022[131]. Risks and Challenges - The group faces significant competition in the mobile advertising market, which may impact its ability to maintain existing customer relationships[122]. - The group may face risks related to the fluctuation of advertising traffic costs, which could adversely affect profitability[122]. - The group is exposed to risks associated with natural disasters and health epidemics[125]. Sustainability and Compliance - The board of directors emphasized a commitment to sustainable practices, aiming for a 50% reduction in carbon footprint by 2025[114]. - The group is committed to sustainable development and compliance with environmental laws and regulations[120].

Financial Performance - For the year ended December 31, 2023, the revenue from integrated smart marketing solutions services reached RMB 868,141 thousand, representing a 108.2% increase compared to RMB 416,958 thousand in 2022[5] - The total revenue for the year was RMB 892,433 thousand, which is a 101.2% increase from RMB 443,494 thousand in the previous year[5] - Gross profit for the year was RMB 80,545 thousand, marking a 141.0% increase from RMB 33,425 thousand in 2022[5] - The net profit for the year was RMB 14,812 thousand, a significant turnaround from a loss of RMB 22,432 thousand in 2022, reflecting a 166.0% improvement[5] - The adjusted net profit for the year was RMB 21,949 thousand, compared to a loss of RMB 11,954 thousand in the previous year, indicating a 283.6% increase[5] - The group's revenue for the reporting period was approximately RMB 892.4 million, an increase of approximately RMB 448.9 million or 101.2% compared to RMB 443.5 million in 2022[21] - Gross profit recorded was approximately RMB 80.5 million, an increase of approximately RMB 47.1 million or 141.0% compared to RMB 33.4 million in 2022[23] - The profit attributable to the owners of the group was approximately RMB 14.8 million, an increase of approximately RMB 37.2 million or 166.0% compared to a loss of RMB 22.4 million in 2022[23] - The group expects to record an adjusted net profit of approximately RMB 21.9 million during the reporting period[24] - The company reported a total comprehensive income of RMB 15,384 thousand for 2023, recovering from a loss of RMB 25,923 thousand in 2022[73] Market Trends and Economic Factors - The Chinese economy showed resilience with a GDP growth of approximately 5.2% in 2023, indicating a positive recovery post-pandemic[7] - The advertising market in China experienced a rebound, driven by government policies aimed at stimulating domestic consumption[10] - The rise in advertising spending is attributed to economic recovery and increased consumer confidence, which has energized the advertising market[19] - The overall advertising spending is becoming more cautious, with advertisers focusing on media value and precision in their marketing budgets[11] - The advertising industry's monthly spending is influenced by macroeconomic factors such as GDP growth, employment rates, and consumer confidence[15] Client and User Engagement - The number of new clients increased from 319 in 2022 to 357 in 2023, demonstrating the group's success in attracting a growing and diverse client base[23] - The group achieved a significant increase in user engagement, with returning customers rising to 277 in 2023 from 221 in 2022, and new customers increasing to 357 from 319 in the same period[36] - The group has strengthened its partnerships with ByteDance-related products, leading to substantial growth in user engagement[35] - The group focuses on technological innovation and data-driven analysis to enhance business agility[32] Advertising and Technology Innovations - The group is actively expanding new business relationships with advertisers in the post-pandemic market, leveraging advancements in technologies like AIGC for user analysis and content creation[10] - AIGC technology is expected to continue empowering various aspects of the advertising industry, enhancing content generation and advertising efficiency[17] - The rise of short video advertising has become a significant trend, with advertisers increasingly allocating budgets to this format due to its popularity among users[16] - The group has integrated AIGC services into its LinkDoAI system to improve operational efficiency and reduce manual tasks[30] - The group has developed the LinkDoAI platform to enhance service offerings and create additional value for customers[29] Financial Position and Liabilities - Total assets as of December 31, 2023, were approximately RMB 478,682,000, compared to RMB 358,207,000 as of December 31, 2022[61] - Total liabilities as of December 31, 2023, were approximately RMB 331,372,000, compared to RMB 226,678,000 as of December 31, 2022[61] - The group had a debt-to-asset ratio of approximately 88.4% as of December 31, 2023, compared to 42.6% as of December 31, 2022[61] - The total amount of loans from related parties as of December 31, 2023, was approximately RMB 90,215,000, compared to RMB 88,926,000 as of December 31, 2022[64] - The company has total bank borrowings of RMB 82,100,000 as of December 31, 2023, an increase from RMB 39,770,000 in 2022[109] Corporate Governance and Compliance - The company has adopted corporate governance principles and believes it has complied with all relevant rules, except for a deviation regarding the separation of roles between the Chairman and CEO[124] - Mr. Dong has been appointed as the CEO and Chairman of the Board, which the Board believes is beneficial for the company and its shareholders[125] - The company has adopted a code of conduct for directors regarding securities trading, confirming compliance with the standard code for the year ending December 31, 2023[126] - The company has changed its auditor from PwC to Zhonghui Anda, effective July 25, 2023, to fill the vacancy left by PwC's resignation[128] Future Outlook and Strategic Initiatives - The company plans to expand its market presence in Southeast Asia, targeting a 15% market share by 2025[140] - Future guidance indicates a projected revenue growth of 20% for the upcoming fiscal year[140] - The company aims to improve its customer relationship management (CRM) system to boost customer retention by 12%[140] - The company is investing $5 million in AI technology to enhance its advertising capabilities[139] - New product launches are expected to contribute an additional $20 million in revenue in the next quarter[143]

Bright Future Technology Holdings Limited (於開曼群島註冊成立的有限公司) 股份代號 : 1351 中期報告 目錄 2 公司資料 4 財務表現摘要 5 管理層討論與分析 17 其他資料 26 簡明綜合全面收益表 27 簡明綜合財務狀況表 28 簡明綜合權益變動表 29 簡明綜合現金流量表 30 簡明綜合財務報表附註 48 釋義 公司資料 執行董事 董暉先生 （主席兼行政總裁） 楊登峰先生 高雨晴女士 岑森輝先生 獨立非執行董事 劉健威先生 魏海燕先生 林森先生 （於2023年5月30日獲委任） 張凡琛先生 （於2023年5月30日辭任） 審核委員會 劉健威先生 （主席） 魏海燕先生 林森先生 （於2023年5月30日獲委任） 張凡琛先生 （於2023年5月30日辭任） 薪酬委員會 2023 林森先生 （主席）（於2023年5月30日獲委任） 楊登峰先生 劉健威先生 張凡琛先生 （於2023年5月30日辭任） 提名委員會 董暉先生 （主席） 魏海燕先生 林森先生 （於2023年5月30日獲委任） 張凡琛先生 （於2023年5月30日辭任） 公司秘書 曹炳昌先生 授權代表 ...

Financial Performance - Revenue for 2022 decreased to approximately RMB 443.5 million, a decline of about RMB 44.5 million or 9.1% compared to 2021[12] - Gross profit for 2022 was approximately RMB 33.4 million, down about RMB 64.0 million or 65.7% year-on-year[12] - The adjusted net loss for the reporting period was RMB 12.0 million, excluding non-operational items[13] - The company reported a loss attributable to owners of approximately RMB 22.4 million for the reporting period, compared to a loss of RMB 17.3 million in the same period of 2021[30] - The company's revenue decreased to approximately RMB 443.5 million in 2022, a reduction of about 44.5 million or approximately 9.1% compared to the same period in 2021[28] - Gross profit recorded approximately RMB 33.4 million, down about RMB 64.0 million or approximately 65.7% from the previous year, primarily due to increased competition and rising advertising inventory costs[28] - The loss for the year ended December 31, 2022, was approximately RMB 22,432,000, an increase of about 30.0% compared to a loss of approximately RMB 17,255,000 for the year ended December 31, 2021[63] Customer Metrics - The number of new customers increased from 263 in 2021 to 319 in 2022, reflecting a growth of approximately 21.3%[15] - The number of returning customers rose from 173 in 2021 to 221 in 2022, marking a significant increase[15] - The company is actively attracting new customers across various vertical industries, including local living, fresh products, and logistics, to diversify its customer base[40] Advertising and Market Trends - Advertising exposure reached 71.04 billion views during the reporting period[16] - The online advertising market in China faced significant challenges in 2022, with a decline in digital advertising revenue due to budget cuts and regulatory pressures[23] - Despite a downturn, the company anticipates a rebound in the advertising industry as consumer demand is expected to accelerate in 2023[26] - There was a notable shift in internet user preferences towards short videos and instant messaging, indicating changing consumption patterns in digital content[24] - The advertising industry is expected to experience growth in the coming year, although it will lag behind macroeconomic recovery due to the cautious approach of advertisers[26] Strategic Initiatives - The company aims to adapt to changing marketing focuses and budget constraints to enhance service excellence[16] - The company is actively seeking new growth opportunities despite the challenging market environment[13] - The company aims to capture rebound opportunities in demand for smart marketing solutions as it strengthens its existing customer base and diversifies its clientele[17] - The company is preparing to leverage emerging technologies such as AI, AR, and VR to enhance its marketing strategies and operational efficiency[19] - The company plans to enhance its advertising tools' value and productivity by relying more on AI technology and automated processes[23] - The company is focusing on enhancing its content creation capabilities and evaluating consumer preferences, particularly among Generation Z users, to attract a broader and more diverse audience[39] Technology and Innovation - The company has developed the LinkDoAI platform, which integrates AI algorithms, cloud material management, and intelligent project management systems to enhance marketing solutions[35] - The company aims to optimize its service and user experience for cost-sensitive clients, moving towards a fully automated operation[34] - The company plans to further upgrade and enhance the LinkDoAI system to improve precision marketing capabilities and optimize business profitability[36] - The core leadership team is composed of talents from major Chinese tech companies, focusing on innovative technology to redefine marketing solutions[32] Operational Efficiency - The company has successfully optimized its cost structure while advancing the development of innovative products and services, including SaaS solutions[19] - The group aims to leverage AI technology to streamline processes and improve operational efficiency, anticipating cost savings and innovation[78] - Operational efficiency improvements are expected to reduce costs by 10%, enhancing overall profitability[95] Employee and Governance - The group employed 215 full-time employees as of December 31, 2022, down from 261 in 2021[76] - The company emphasizes the importance of strong relationships with employees, customers, and suppliers for sustainable development, with no significant disputes reported during the reporting period[122] - The company is committed to social responsibility, promoting employee welfare, environmental protection, and sustainable development[119] Shareholder Information - The company did not recommend any dividend for the year ended December 31, 2022, compared to a dividend of RMB 0.16 per share (equivalent to HKD 0.20) in 2021[116] - The company has a share option plan allowing the issuance of up to 500,000,000 shares, which is 10% of the shares issued at the time of listing[155] - The company has not paid any remuneration to directors or senior management as an incentive for joining or as compensation for leaving during the year[149] - The company has established a limit on the total number of shares that can be granted under the share incentive plan to not exceed 10% of the total issued share capital at any time[167]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不 負責，對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全 部或任何部份內容而產生或因依賴該等內容而引致之任何損失承擔任何責任。 Bright Future Technology Holdings Limited 輝煌明天科技控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：1351） 截 至2022年12月31日 止 年 度 之 年 度 業 績 公 告 輝煌明天科技控股有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然宣佈本 公司及其附屬公司（「本集團」）截至2022年12月31日止年度的經審核綜合業績， 連同截至2021年12月31日止年度的比較數字。 於本公告中，「我們」指本公司，倘文義另有所指，則指本集團。 財務表現摘要 截至12月31日止年度 2022年 2021年 變動 人民幣千元 人民幣千元 (%) 智慧營銷解決方案服務產生 收入 －整合智慧營銷解決方案 ...

Financial Performance - Revenue from smart marketing solutions decreased by 17.7% to RMB 215.1 million for the six months ended June 30, 2022, compared to RMB 261.2 million in the same period of 2021[13]. - Gross revenue dropped by 53.0% to RMB 370.3 million, down from RMB 788.5 million year-on-year[13]. - Net profit for the period fell by 88.8% to RMB 4.4 million, compared to RMB 39.4 million in the previous year[13]. - Adjusted net profit decreased by 62.2% to RMB 15.3 million from RMB 40.5 million year-on-year[13]. - The company's revenue decreased to approximately RMB 215.1 million, a reduction of about RMB 46.1 million or approximately 17.6% compared to the same period in 2021[25]. - For the six months ended June 30, 2022, the company's revenue was approximately RMB 215,145,000, a decrease of about 17.6% compared to RMB 261,227,000 for the same period in 2021[59]. - Gross profit for the same period was RMB 34,943,000, down from RMB 62,787,000 in 2021, indicating a decline of about 44.7%[142]. - Operating profit decreased to RMB 12,815,000 from RMB 42,572,000 year-on-year, reflecting a drop of approximately 69.9%[142]. - The net profit for the period was RMB 4,409,000, significantly lower than RMB 39,378,000 in the previous year, marking a decrease of around 88.8%[142]. Dividend and Shareholder Information - The company declared an interim dividend of RMB 0.123 per share, equivalent to HKD 0.141[15]. - The board announced an interim dividend of RMB 0.123 per share, equivalent to HKD 0.141, for the six months ended June 30, 2022[28]. - As of June 30, 2022, the company’s major shareholders include Mr. Dong with a 65.11% stake, and Mr. Yang with a similar holding, indicating strong insider ownership[94]. - Brilliant League Limited and Vast Ocean Limited each hold 325,537,469 shares, representing a 65.11% equity interest in the company[104]. - Mr. Dong holds 321,897,769 shares, also representing a 65.11% equity interest, along with a spouse interest of 3,639,700 shares[104]. Operational Developments - The company is focusing on leveraging AI technology and automation to enhance the value and productivity of advertising tools amid budget constraints from clients[19]. - The company has made good progress in the development and implementation of intelligent short video advertising solutions, leveraging its proprietary data management platform[29]. - The "AIPL full-link module" is being adopted to address differentiated customer needs, focusing on awareness, interest, purchase, and loyalty[29]. - The company is optimizing services for cost-sensitive clients, moving towards fully automated operations with AI-driven solutions[30]. - The company is focusing on short video content development, leveraging a data-driven cloud material AI management system to optimize product offerings and enhance internal productivity[35]. - The company plans to launch a phased SaaS subscription solution aimed at improving customer loyalty, starting with a "Marketing Cloud" that features intelligent advertising and reporting tools[40]. - The company has introduced the LinkDoAI platform, which integrates AI algorithms, cloud material management, and smart project management to enhance operational efficiency and customer experience[43]. - The company aims to further develop its short video advertising content in response to the anticipated increase in demand over the coming years[38]. Market Conditions and Challenges - The impact of the COVID-19 pandemic led to weakened consumer spending and a contraction in advertising expenditure, affecting the marketing industry[19]. - Marketing expenditure across various vertical markets has contracted due to stricter regulatory scrutiny affecting major clients[25]. - The overall advertising market demand in China has weakened due to the impact of COVID-19, leading to a cautious reduction in advertising spending by major clients[59]. - The advertising industry is expected to rebound as marketing efforts increase during key sales periods, despite ongoing consumer caution due to sporadic COVID-19 outbreaks[24]. Cash Flow and Financial Position - Operating cash inflow recorded was RMB 60.8 million, a significant increase of approximately 183.7% from a cash outflow of RMB 72.7 million in the same period last year[25]. - Total assets as of June 30, 2022, were approximately RMB 395,094,000, down from RMB 583,320,000 as of December 31, 2021[77]. - Total liabilities as of June 30, 2022, were approximately RMB 174,590,000, down from RMB 287,725,000 as of December 31, 2021[77]. - Cash and cash equivalents dropped from RMB 116,379 thousand to RMB 68,720 thousand, a decrease of approximately 41.0%[151]. - Operating cash flow improved significantly, with net cash from operating activities at RMB 60,849 thousand compared to a cash outflow of RMB 72,680 thousand in the same period last year[151]. Strategic Focus and Future Plans - The company is focusing on expanding its customer base through social media engagement to enhance market share and brand relevance, particularly targeting younger consumers[88]. - The content strategy leverages the company's technical strengths to attract target customers, aiming to recover sales losses from earlier pandemic impacts[89]. - The company offers affordable, fully customized solutions supported by its innovative integrated LinkDoAI, which is designed for small and medium enterprises in emerging markets[91]. - The SaaS model allows clients to access a range of customizable options and specialized features for a regular subscription fee, making it cost-effective for businesses[91]. - The ongoing development of the LinkDoAI platform is expected to further enhance the company's service offerings and operational efficiency[91]. Cost Management and Efficiency - The company has implemented an intelligent project management system to improve data accuracy and resource-sharing efficiency, thereby reducing client decision-making costs[49]. - The company is enhancing its marketing capabilities through predictive modeling to ensure effective marketing campaign execution[53]. - The company is optimizing its cloud material library AI management system to promote effective and efficient creative content management[50]. - The company recorded a significant cash inflow of RMB 149,222 thousand from the sale of financial assets at fair value during the investment activities[151].

各位尊敬的股东和投资者大家早上好欢迎各位参加辉煌明天2021年年度业绩发布会首先请让我为大家介绍今天出席的馆里头首先是创始人主席兼行政总裁董辉先生首席运营官兼执行董事陈森辉先生财务总监吴阳女士投资者关系经理陈瑞芬女士 在接下来的会议会分成两个部分首先管理层会为我们回顾辉煌明天2021年年度业绩概况并说明未来发展策略及展望第二部分是问答环节另外提醒一下大家稍后的提问环节我们只开放直播平台文字提问包括大陆原官网APP及微信小程序电话会议系统及其他平台登陆的投资者只做收听不设提问 现在先有请崔飞介绍好的 谢谢主持人各位投资人大家好我是会堂明天的主管崔飞接下来将会由我为大家介绍我们2021年的业绩情况好 那首先我先对我们全民的业绩做一个要点的概览 2021年算是一个比较特别的年份,因为大家也知道这个课程下环境有比较多的不确定性,所以整个行业就面临着比较大的挑战,但是我们在下半年的时候对于整个业务进行了积极的调整,那也加强了跟关键客户的合作,并且积极地来推动我们的机会的提高。 所以我们还是比较稳定的分享我们的盲收入达到最近13亿那其中其次的盲收入可以分享18.2%达到10.7亿那营收可以分享27.5%到6月14.9亿那 ...

Revenue Growth - Revenue from smart marketing solutions reached RMB 261.2 million, an increase of 38.3% compared to RMB 188.9 million in the same period last year[10] - Gross income rose to RMB 788.5 million, reflecting a growth of 55.3% from RMB 507.8 million year-on-year[10] - Revenue from repeat customers amounted to RMB 756.0 million, up 61.2% from RMB 469.0 million in the previous year[17] - Net profit for the period increased to RMB 39.4 million, representing an 11.8% growth from RMB 35.2 million in the same period last year[10] - Revenue for the six months ended June 30, 2021, was RMB 261,227,000, an increase of 31% compared to RMB 198,440,000 for the same period in 2020[132] - The revenue from smart marketing solutions services was RMB 223,495,000 under the gross method, up 42.2% from RMB 157,020,000 in the previous year[161] Market Trends and Strategies - The ongoing COVID-19 pandemic continues to impact the economic environment, necessitating strategic responses from the company[13] - The rise of short video marketing is identified as a key trend, driven by the increasing importance of digital marketing technologies[14] - The company recognizes the potential in lower-tier markets, which are becoming competitive battlegrounds for brands[14] - The company aims to enhance automation and AI-driven systems to meet the growing demand for high-quality marketing solutions[15] - The company is focusing on the underserved demand for high-quality short video solutions in lower-tier markets, where supply is currently insufficient[37] - The company recognizes the significant potential of the lower-tier market and aims to leverage live streaming to tap into this consumer base[51] Operational Efficiency and Innovations - The company has developed a self-researched full-link integrated system, leveraging its big data and information technology capabilities, which includes a data management platform (DMP), ERP, and CRM functions[18] - The company aims to enhance efficiency through the optimization of AI technology and the expansion of its video stock resources[33] - The "Smart Project Management System" has improved data accuracy and resource sharing efficiency, effectively reducing customer decision-making and acquisition costs[36] - The company plans to optimize its operational processes and efficiency through the integration of its comprehensive systems, enhancing service quality and customer experience[31] - The company has launched its self-developed LinkDoAI platform, which integrates AI algorithms, cloud material management, and intelligent project management systems to provide comprehensive solutions[31] Financial Performance and Costs - The company's service costs for the same period were approximately RMB 198,440,000, an increase of about 49.4% from RMB 132,830,000 in the prior year, corresponding to the revenue growth[57] - General and administrative expenses increased by approximately 53.2% to RMB 27,638,000 for the six months ended June 30, 2021, compared to RMB 18,043,000 in the same period of 2020, due to business expansion and increased R&D investment[62] - Total service costs, sales and distribution expenses, and general and administrative expenses amounted to RMB 227,322,000, an increase of 49.2% from RMB 152,293,000 in the prior year[164] - Financial costs net were approximately RMB 2,093,000, an increase of about 468.8% from RMB 368,000 in the previous year, attributed to higher borrowing interest expenses[65] Shareholder and Capital Structure - As of June 30, 2021, major shareholders Brilliant League and Highland Triumph collectively held 72.79% of the company's shares[89] - Following a share transfer to incentivize key employees, the combined shareholding of Brilliant League, Vast Ocean, and Highland Triumph decreased to 64.38%[89] - The maximum number of shares available for issuance under the share option plan is capped at 50,000,000 shares, not exceeding 10% of the shares issued on the listing date[107] - The company raised approximately HKD 137,500,000 (equivalent to about RMB 117,164,000) from the issuance of 125,000,000 shares at HKD 1.10 per share on November 11, 2020[191] Future Plans and Developments - The company aims to enhance customer loyalty through a phased rollout of a SaaS subscription solution, which is expected to reduce marketing costs and increase revenue[27] - The company plans to launch a SaaS program targeting cost-conscious customers, particularly SMEs in lower-tier markets, offering customizable solutions[84] - The group intends to enhance value for SaaS subscribers through live streaming strategies that promote immediate conversion[87] - The company plans to develop more cost-effective solutions, such as the short video incubation platform and SaaS subscription solutions, to better serve cost-sensitive customers in lower-end markets[41] Governance and Compliance - The company has adopted a corporate governance code and has complied with all relevant provisions as of June 30, 2021[120] - The company has not adopted new accounting standards effective from January 1, 2022, which are expected to have minimal impact on its financial position and performance[147]