Financial Data and Key Metrics Changes - The company has been listed for several years on the Hong Kong stock market, but its recognition in the capital market remains relatively low due to several reasons, including its business model [1] Business Line Data and Key Metrics Changes - No specific data or metrics regarding individual business lines were provided in the content [1] Market Data and Key Metrics Changes - No specific market data or metrics were mentioned in the content [1] Company Strategy and Development Direction and Industry Competition - The company is focused on increasing its visibility and understanding in the capital markets, indicating a strategic direction towards enhancing investor relations and market presence [1] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenges in gaining recognition in the capital markets, suggesting a need for improved communication and engagement with investors [1] Other Important Information - The company has been operating for a significant period, indicating stability, but it faces challenges in market perception [1] Q&A Session Summary - No specific questions and answers were provided in the content [1]

Financial Performance - Revenue for the first half of 2023 reached $506.1 million, representing an 11.0% increase compared to $455.8 million in the same period of 2022[2]. - Net income for the first half of 2023 was $136.4 million, a 22.7% increase from $111.1 million in the first half of 2022[2]. - Adjusted EBITDA for the first half of 2023 was $52.96 million, significantly up from $6.42 million in the same period of 2022[7]. - The company reported a significant decrease in other income, down 89.4% to $4.7 million from $44.9 million in the previous year[2]. - Operating expenses for the first half of 2023 were $102.96 million, compared to $118.21 million in the same period of 2022, reflecting a 14.4% decrease[2]. - The company incurred a loss of $2.4 million in asset impairment, compared to a loss of $0.4 million in the previous year[5]. - Interest income increased to $0.71 million from $0.20 million year-over-year, while interest expenses decreased significantly to $1.98 million from $0.95 million[5]. - The company recorded a net profit attributable to equity holders of $10.2 million for the reporting period, down from $24.7 million in the same period last year[132]. - The company recorded a net profit for the period of $8.5 million, down from $21.7 million in 2022, representing a decrease of 60.8%[157]. - Basic earnings per share for the six months ended June 30, 2023, was $0.66, compared to $1.57 in the previous year[157]. Revenue Breakdown - The advertising technology segment generated $498.8 million in revenue, while the marketing technology segment contributed $7.3 million[5]. - Ad-tech revenue accounted for 98.5% of total revenue at $498.8 million, up 11.1% from $449.2 million in 2022, while Mar-tech revenue was $7.3 million, representing 1.5% of total revenue, an increase of 10.3% from $6.6 million[96]. - Revenue from the Mintegral platform was $467.8 million, accounting for 93.8% of total advertising technology revenue, with a year-over-year growth of 13.9%[99]. - Revenue from light games reached $235.9 million, representing a 9.6% quarter-over-quarter increase[74]. - The total revenue for the gaming category reached $374.9 million, accounting for 80.1% of Mintegral's total business revenue, with a year-over-year growth of 16.0%[113]. - Revenue from mid-to-heavy games surged by 76.1% year-over-year, contributing 29.7% to Mintegral's total revenue[115]. - E-commerce revenue was $22.5 million, representing a 3.9% increase year-over-year, and accounted for 4.8% of total business revenue[115]. Market Trends and Strategy - The mobile advertising market is projected to reach $443.91 billion in 2023, with a compound annual growth rate (CAGR) of 8.3% from 2023 to 2027[13]. - The market for China's outbound digital marketing services is expected to exceed $50 billion by 2025, with a CAGR of 22.4% from 2020 to 2025[15]. - The ongoing high interest rate environment has led advertisers to demand shorter product return cycles and higher performance from advertising algorithms[10]. - Southeast Asia, Latin America, and India are experiencing significant growth in mobile internet penetration, with smartphone users in Southeast Asia exceeding 300 million[14]. - The company aims to enhance its advertising technology services and expand its market presence, particularly focusing on overseas clients[8]. - The company aims to empower Chinese enterprises to expand overseas while simultaneously helping international clients enter the Chinese market[35]. Customer and Market Presence - The company operates in 124 countries and regions, with a significant presence in Europe, the Middle East, Africa, China, and the Americas[45]. - The concentration rate (CR10) for advertising channels in the US is 66.6%, compared to 95% in China, highlighting a more decentralized advertising market overseas[10]. - The platform's traffic distribution shows that 96.9% of devices reached are from overseas regions, highlighting its international market focus[47]. - As of June 30, 2023, the net expansion rate for Mintegral's customers reached 103.6%, indicating strong growth in both traffic and customer segments[53]. - The company has a diversified customer base, with no single customer contributing 10% or more to total revenue for the six months ended June 30, 2023[169]. Operational Efficiency and Technology - The company has invested heavily in building an intelligent bidding system since H2 2021, achieving significant progress by Q4 2022[17]. - The company has embraced AI technology, integrating large model techniques into its cloud-native platform MaxCloud to enhance operational efficiency and product delivery[85]. - The introduction of AI-driven models has improved the cost-effectiveness of traffic acquisition, transitioning from manual bidding to intelligent bidding based on advertisers' ROI[85]. - The company's automated creative production tools have reduced the creative production cycle from 1-2 weeks to 1 day, significantly enhancing advertising efficiency[89]. - The company has established a top-tier R&D team, leveraging the talent pool from leading universities and tech companies, enhancing its technical capabilities in data science, algorithms, and cloud computing[55]. Financial Position and Assets - Total assets as of June 30, 2023, were $640.1 million, up from $602.1 million as of December 31, 2022[138]. - Total liabilities increased to $384.1 million as of June 30, 2023, compared to $354.0 million as of December 31, 2022, resulting in a debt-to-asset ratio of 60.0%[138]. - Cash and cash equivalents stood at $106.6 million as of June 30, 2023, slightly up from $105.7 million as of December 31, 2022[139]. - The company reported a current ratio of approximately 1.06, indicating a stable liquidity position[160]. - The company has no contingent liabilities or financial guarantees granted to third parties as of June 30, 2023[143]. Corporate Governance and Future Outlook - The board of directors includes both executive and independent non-executive members, ensuring diverse oversight[192]. - Forward-looking statements regarding the company's business outlook and financial performance are based on existing data and assumptions, subject to risks and uncertainties[192]. - The company emphasizes that forward-looking statements should not be overly relied upon due to potential inaccuracies and uncertainties[192].

Financial Performance - Revenue for the three months ended March 31, 2023, was $244.554 million, representing a 5.0% year-over-year increase and an 8.8% quarter-over-quarter increase[3]. - Net income for the same period was $64.363 million, up 17.2% year-over-year and 8.7% quarter-over-quarter[3]. - Adjusted EBITDA for Q1 2023 was $26.071 million, a significant increase of 2,193.0% year-over-year[3]. - Total revenue for the first quarter of 2023 reached $244.6 million, a 5.0% increase compared to $232.8 million in the same period of 2022[9]. - Advertising technology business revenue was $241.0 million, representing a 4.9% year-over-year growth from $229.6 million[11]. - Gross profit for the period was $46.9 million, reflecting a 5.1% year-over-year increase, with a stable gross margin of 19.2%[24]. - Net profit for Q1 2023 was $3,201 thousand, a decrease of 89.7% compared to $30,940 thousand in Q1 2022[36]. - Adjusted operating profit, excluding certain costs, increased to $26.1 million, up from $1.1 million year-over-year[30]. Segment Performance - The advertising technology segment generated $240.995 million in revenue, while the marketing technology segment contributed $3.559 million[5]. - Nativex's performance doubled compared to the previous quarter, contributing positively to the advertising technology business[8]. - The marketing technology segment showed slight revenue growth year-over-year, with losses further narrowing due to cost reduction efforts[8]. - In Q1 2023, Mintegral's revenue from mid-core games accounted for 28.5% of total revenue, a significant increase from 23.4% in Q4 2022[20]. - Mintegral platform revenue increased by 13.0% year-over-year to $226.1 million, up from $200.1 million in the same quarter of 2022[13]. - Nativex platform revenue declined by 49.4% year-over-year to $14.9 million, down from $29.5 million in the same period of 2022[12]. Client Metrics - The number of enterprise clients contributing over $100,000 in revenue increased to 421 in the twelve months ending March 31, 2023, from 288 in the previous year[15]. - The retention rate for enterprise clients contributing over $100,000 was 95.9%, with a net expansion rate of 124.0%[17]. - The number of new cooperative traffic publishers increased by 15.1%, while the number of new traffic apps grew by 19.3%[19]. - The average revenue contribution from clients contributing over $100,000 decreased by 20.1% year-over-year to $1,842.0 thousand[15]. Cost Management - Operating expenses decreased by 29.9% year-over-year to $(42.191) million, reflecting improved cost management[3]. - Sales costs increased by 5.0% year-over-year to $197.6 million, primarily driven by rising traffic costs and other business costs associated with advertising technology[22]. - Sales and marketing expenses decreased by 38.7% year-over-year to $12.5 million, mainly due to reduced incentive costs[26]. - Research and development expenses fell by 30.2% year-over-year to $18.7 million, attributed to lower model training costs[26]. - General and administrative expenses decreased by 15.5% year-over-year to $11.0 million[27]. - Variable costs related to advertising decreased by 35.1% year-over-year, reflecting improved platform capabilities[28]. Profitability - The company reported a significant improvement in profitability, with operating profit of $5.172 million compared to a loss of $(3.667) million in the previous quarter[3]. - Operating profit for the period was $5.2 million, a decrease from $31.3 million in the same period last year, which included a one-time gain from the sale of a subsidiary[30]. - The advertising technology business net income for the first quarter of 2023 was $60.8 million, compared to $56.3 million in the previous quarter[10]. Strategic Outlook - The company plans to continue leveraging its competitive advantages in advertising technology to drive sustainable growth despite macroeconomic uncertainties[8]. - The integration of the marketing technology team and strategic optimization are expected to enhance operational efficiency moving forward[8]. - The company aims to expand its platform scale and diversify its offerings as part of its mid-term strategic goals[13]. Balance Sheet - Non-current assets amounted to $290,724 thousand as of March 31, 2023, an increase from $286,200 thousand as of December 31, 2022[39]. - Current assets decreased to $302,293 thousand from $315,874 thousand, with cash and cash equivalents dropping to $76,826 thousand from $105,716 thousand[39]. - Current liabilities decreased to $284,588 thousand from $311,235 thousand, with trade and other payables at $233,423 thousand[40]. - Net assets increased to $255,981 thousand as of March 31, 2023, compared to $248,039 thousand at the end of 2022[40]. - The company reported a total equity attributable to shareholders of $243,812 thousand, up from $235,403 thousand[40]. - The company has non-current liabilities of $52,448 thousand, which includes bank loans of $40,000 thousand[40].

Financial Performance - Revenue for 2022 reached $894,405 thousand, representing an 18.4% increase from $755,412 thousand in 2021[10] - Gross profit for 2022 was $177,029 thousand, up 45.2% from $121,922 thousand in 2021[10] - Net income for 2022 was $10,190 thousand, a significant recovery from a loss of $24,764 thousand in 2021, marking a 141.1% improvement[10] - Adjusted EBITDA for 2022 was $36,135 thousand, reflecting a 53.6% increase from $23,533 thousand in 2021[10] - Adjusted net profit for 2022 was $9,699 thousand, compared to a loss of $3,945 thousand in 2021, indicating a 345.9% improvement[10] - The company reported a significant increase in the number of large enterprise clients in the EMEA region, contributing to revenue growth[131] - The company's net income from ad-tech operations was $212.1 million for the year, reflecting a significant increase from $146.2 million in 2021[110] - The total revenue from Mintegral's business for the year ended December 31, 2022, was $825.168 million, representing a 43.5% increase compared to $575.059 million in 2021[127] - The revenue contribution from small enterprise customers (contributing between $100,000 and $1 million) was $81.865 million, accounting for 9.9% of Mintegral's total revenue[121] - Revenue from the gaming category reached $630.704 million, which is 76.4% of total revenue, showing a 42.0% year-over-year increase[128] Assets and Liabilities - Current assets decreased to $315,874 thousand in 2022 from $482,642 thousand in 2021, a decline of 34.6%[9] - Non-current assets increased to $286,200 thousand in 2022 from $264,326 thousand in 2021, a growth of 8.3%[9] - Total equity attributable to shareholders decreased to $235,403 thousand in 2022 from $336,804 thousand in 2021, a decline of 30.0%[9] - Current liabilities decreased to $311,235 thousand in 2022 from $349,531 thousand in 2021, a reduction of 10.9%[9] - Non-current liabilities increased to $42,800 thousand in 2022 from $38,079 thousand in 2021, an increase of 7.1%[9] - Total assets as of December 31, 2022, were $602.1 million, down from $747.0 million in 2021, while total liabilities decreased to $354.0 million from $387.6 million[157] - The debt-to-asset ratio increased to 58.8% from 51.9% in the previous year[157] Market Position and Strategy - In 2022, Mintegral achieved its highest revenue scale in history despite a challenging macro environment, with significant investments in R&D and a core system restructuring[11] - The company plans to officially promote new product overseas expansion starting in Q2 2023, aiming to drive core growth in the marketing technology sector over the next 12 months[12] - The company aims to assist a large group of small and medium developers in achieving healthy and sustainable growth, expanding the overall market size[14] - The global mobile advertising spending is projected to reach $362 billion in 2023, with a 5-year CAGR of 18.5%[16] - The Chinese outbound digital marketing service market is expected to exceed $50 billion by 2025, with a CAGR of 22.4% from 2020 to 2025[19] - The company aims to enhance its domestic traffic expansion and technical competitiveness while also pushing the "Heat Engine" into overseas markets[40] - The company has established itself as a leading third-party advertising technology platform, with Mintegral becoming a major revenue contributor and achieving a compound annual growth rate (CAGR) of 64.2% in revenue over the past two years[36] Research and Development - The company has optimized its R&D management system, breaking down large teams into smaller units and maintaining team sizes of 5-10 people to enhance efficiency[13] - In 2022, the company began leveraging large models to enhance R&D efficiency across the entire software system lifecycle, indicating a forthcoming productivity revolution in the software industry[13] - The company emphasizes a long-term focus on developer needs rather than short-term profits, positioning itself to thrive in the evolving landscape of marketing technology[14] - Research and development expenses increased by 55.4% year-on-year to $106.9 million, with total R&D spending (including capitalized expenses) reaching $186.1 million, up 64.2% from the previous year[141] Customer and Revenue Growth - The number of clients contributing over $100,000 in revenue increased from 267 in 2021 to 390 in 2022, indicating strong client retention and growth[117] - The retention rate for clients contributing over $100,000 was 96.3%, with a net expansion rate of 125.1% for the year ended December 31, 2022[119] - The majority of Mintegral's customers are located in China (43.8%), followed by the Asia-Pacific region (23.3%) and EMEA (21.0%)[53] - The platform has a significant reach, with 96.1% of traffic coming from overseas regions outside of China[56] Operational Efficiency - The company has adopted a prudent operational strategy in the second half of 2022, focusing on profitable business segments and optimizing cost structures despite a slowdown in revenue growth[84] - The overall accounts receivable turnover days decreased to 52 days, down from 102 days at the end of 2021, indicating improved receivables management[147] - The overall accounts payable turnover days were stable at 90 days, compared to 84 days in 2021[148] - The company's unit cost of revenue generation has decreased, enhancing its operational leverage and profitability[68] Advertising Technology and Market Trends - The effectiveness of performance-based advertising is gaining traction, as advertisers seek better ROI amidst economic challenges[20] - The advertising market is witnessing a shift towards third-party advertising technology platforms due to stricter privacy regulations, benefiting companies like Mintegral[21] - The programmatic advertising platforms are expected to benefit from the historical development opportunities presented by the Chinese outbound wave[19] - The company has strategically positioned itself in both programmatic and non-programmatic advertising, with Nativex focusing on non-programmatic transactions and Mintegral on programmatic transactions[26] Corporate Governance and Compliance - The company is subject to legal and regulatory compliance that may significantly impact its operations[183] - The board of directors confirmed the independence of all independent non-executive directors as per the listing rules[190] - The company has established a retirement and employee benefits plan, details of which are included in the financial statements[195] - The controlling shareholders have confirmed compliance with non-competition agreements throughout the fiscal year 2022[199]

Financial Data and Key Metrics Changes - No financial data or key metrics changes were provided in the content [1] Business Line Data and Key Metrics Changes - No specific business line data or key metrics changes were provided in the content [1] Market Data and Key Metrics Changes - No market data or key metrics changes were provided in the content [1] Company Strategy and Development Direction and Industry Competition - No information regarding company strategy, development direction, or industry competition was provided in the content [1] Management Comments on Operating Environment and Future Outlook - No comments from management on the operating environment or future outlook were provided in the content [1] Other Important Information - The meeting was being conducted via video, and there were no restrictions on the number of viewers [1] Q&A Session All Questions and Answers Question: Is the video live on Futu? - Yes, the video is live on Futu, and there is no restriction on the number of viewers [1]

Financial Performance - For the fiscal year ended December 31, 2022, the company reported a net revenue of $894.4 million, an increase from $755.4 million in 2021, representing a year-over-year growth of 18.4%[2] - The gross profit for 2022 was $177.0 million, compared to $121.9 million in 2021, indicating a significant increase of 45.3%[2] - The adjusted net profit for the year was $9.7 million, a recovery from a loss of $3.9 million in 2021, showcasing a turnaround in profitability[2] - The adjusted EBITDA for the year was $36.1 million, up from $23.5 million in 2021, reflecting a growth of 53.8%[2] - The company recorded revenue of $894.4 million for the year ended December 31, 2022, representing an 18.4% increase from $755.4 million in 2021[104] - Ad-tech revenue accounted for $881.8 million, which is 98.6% of total revenue, showing a 17.2% increase from $752.7 million in 2021[109] - Mar-tech revenue surged by 359.7% to $12.6 million, up from $2.7 million in the previous year, representing 1.4% of total revenue[109] - The company's Ad-tech business generated a net income of $212.1 million in 2022, compared to $146.2 million in 2021[110] - Total revenue for Mintegral was $825.2 million, representing a 43.5% year-over-year increase[125] - The total revenue contribution from customers generating over $100,000 reached $771.1 million in 2022, up from $561.8 million in 2021[115] Market Position and Strategy - The company plans to officially launch new products for overseas expansion starting in Q2 2023, aiming to drive core growth in the marketing technology sector over the next 12 months[5] - The company is focusing on the overseas casual gaming sector as a key battleground for promoting its SaaS products[7] - The programmatic advertising platform is poised for historic growth as Chinese companies expand globally[15] - The company has strategically positioned itself across the programmatic advertising value chain, covering demand-side platforms (DSP), ad exchange platforms (ADX), and supply-side platforms (SSP)[23] - The company has transitioned from a non-programmatic advertising alliance to a programmatic advertising platform, enhancing its global reach and operational efficiency since 2015[31] - The company aims to assist a large number of small and medium developers in achieving sustainable growth, expanding the overall market size[7] - The company is actively supporting businesses in their overseas expansion efforts, providing solutions and tools to optimize ROI[98] Product and Technology Development - The restructuring of the Mintegral platform has significantly improved algorithm iteration speed, enhancing the efficiency of the advertising engine for future growth[4] - The company emphasized the importance of integrating large language models with industry-specific data to enhance advertising models, rather than replacing them entirely[5] - The company has optimized its R&D management system, reducing team sizes to 5-10 members to enhance efficiency[7] - The company is leveraging large models to enhance R&D efficiency across the entire software system lifecycle[7] - The company has integrated its Ad-tech and Mar-tech capabilities to create a comprehensive SaaS tool matrix aimed at enhancing marketing efficiency[37] - The "Heat Engine" initiative aims to provide a one-stop intelligent marketing solution, enhancing marketing efficiency and operational effectiveness for mobile app developers[37] Customer and Revenue Insights - Mintegral accounted for 92.3% of total revenue, ranking 3rd globally in iOS and Android retention strength according to AppsFlyer[8] - The company has retained its focus on small and medium media networks while divesting from capital-intensive top media agency businesses to concentrate resources on programmatic operations[29] - The number of enterprise customers contributing over $100,000 in revenue increased from 267 in 2021 to 390 in 2022, indicating strong customer growth[115] - The customer retention rate for those contributing over $100,000 was 96.3%, with a net expansion rate of 125.1% for the year ended December 31, 2022[117] - Light game vertical clients represent 55.7% of Mintegral's total revenue, with ongoing efforts to expand into mid-to-heavy game and e-commerce sectors[50] Regulatory and Economic Environment - The macroeconomic environment remains challenging, but performance-based advertising platforms are expected to better withstand economic cycles[16] - The tightening of privacy regulations in Europe and the U.S. is driving advertisers to explore more third-party advertising technologies, presenting growth opportunities for the company[17] - The U.S. Senate proposed the Competition and Transparency in Digital Advertising Act (CTDA) targeting companies with annual digital ad transactions exceeding $20 billion, aiming to enhance competition in the digital advertising ecosystem[17] Financial Management and Operations - The company has maintained a cautious financing strategy and improved cash flow management, leading to increased interest income in the second half of 2022[86] - The overall accounts receivable turnover days decreased to 52 days in 2022, down from 102 days at the end of 2021, reflecting improved receivables management[146][147] - The company implemented a credit system to enhance accounts receivable management, further improving cash flow quality[149] - The company recorded a profit attributable to equity holders of $15.0 million, compared to a loss of $25.0 million in the same period of 2021[151] - The company has adopted corporate governance codes to enhance shareholder value and responsibility[175] Future Outlook - Future growth is anticipated through continued collaboration with existing partners and the development of new technologies[102][103] - The company plans to expand its "Heat Engine" into international markets, enabling Chinese enterprises to go global[37] - The company aims to build a dual-driven ecosystem of Ad-tech and Mar-tech, enhancing its global connectivity and data-driven marketing capabilities[92]

Financial Performance - Revenue for the six months ended June 30, 2022, was $455.8 million, representing a 48.1% increase compared to $307.8 million in the same period of 2021[8]. - Net income for the same period was $111.1 million, a significant increase of 99.5% from $55.7 million year-over-year[8]. - Gross profit reached $90.0 million, up 112.1% from $42.4 million in the prior year[8]. - The company reported a profit of $21.7 million for the period, compared to a loss of $38.8 million in the previous year, marking a 155.8% improvement[8]. - Adjusted EBITDA for the period was $5.8 million, reflecting a 161.7% increase from $2.2 million in the same period last year[8]. - The company recorded a total comprehensive income of $20.485 million for the period, compared to a comprehensive loss of $39.109 million in 2021[149]. - Basic earnings per share for the period was 1.57 cents, compared to a loss of 2.52 cents in the previous year[148]. - The company recorded a pre-tax profit of $24,681,000 for the six months ended June 30, 2022, compared to a loss of $38,773,000 in the same period of 2021[170]. Market Trends - The global in-app advertising market is projected to reach $200 billion by 2024, with a compound annual growth rate (CAGR) of 18.6% from 2020 to 2024[10]. - The Chinese outbound digital marketing service market is expected to exceed $50 billion by 2025, with a CAGR of 22.4% from 2020 to 2025[16]. - Approximately 80% of global mobile developers utilize video or display ads for monetization, indicating a strong demand for advertising services[10]. - The competitive landscape in the mobile app ecosystem is intensifying, driving the need for effective advertising solutions among developers[10]. Strategic Initiatives - The company aims to leverage the growth in programmatic advertising platforms as part of its strategy to expand in international markets[16]. - The company has strategically focused on programmatic advertising, with Mintegral becoming a leading third-party programmatic advertising platform globally[20]. - The programmatic advertising platform is seen as a key driver for future growth, leveraging machine learning and algorithm improvements to enhance transaction efficiency[20]. - The company aims to enhance its traffic expansion and technical competitiveness domestically while promoting its "Heat Engine" solution to overseas markets, enabling Chinese companies to expand internationally[35]. Client and Revenue Growth - Revenue from clients contributing over $100,000 increased from 232 to 320 clients from June 30, 2021, to June 30, 2022[97]. - Total revenue contribution from clients exceeding $100,000 reached $735,980.2 thousand as of June 30, 2022, up from $354,372.6 thousand a year earlier[97]. - The client retention rate for those contributing over $100,000 was 93.6% for the twelve months ending June 30, 2022, with a net expansion rate of 197.5%[99]. - Mintegral's Dollar-based expansion rate reached 198%, indicating strong growth driven by its flywheel effect[53]. Operational Efficiency - The company has established a closed data loop that enhances algorithm capabilities and improves customer retention rates[22]. - The company has transitioned from a non-programmatic advertising model to a programmatic one, enhancing efficiency and user experience through automation[31]. - The company has integrated its Ad-tech and Mar-tech capabilities to create a comprehensive SaaS tool matrix, enhancing its competitive edge in user growth and monetization[35]. - The company aims to build a dual-driven ecosystem of Ad-tech and Mar-tech, linking advertisers and traffic providers while accumulating vast amounts of advertising data[71]. Financial Position - Total assets amounted to $663.5 million, down from $747.0 million as of December 31, 2021, while total liabilities increased to $401.8 million from $387.6 million[134]. - The debt-to-asset ratio rose to 60.6% from 51.9% as of December 31, 2021[134]. - Cash and cash equivalents were $132.5 million, down from $160.3 million as of December 31, 2021[135]. - The company recorded a net cash generated from operating activities of $23,330 thousand for the six months ended June 30, 2022, compared to $4,843 thousand for the same period in 2021, representing a significant increase[155]. Investment and Acquisitions - The company has completed the acquisition of approximately 64% of the equity of HotCloud Data, with plans to increase this to approximately 66.14%[137]. - The company has made a $20,000,000 deposit for acquiring a 20% minority stake in an SDK management platform as of June 30, 2022[184]. - The company incurred a net cash outflow from investing activities of $(55,186) thousand for the six months ended June 30, 2022, compared to a cash inflow of $37,975 thousand in the same period of 2021[155]. Employee and Stock Information - The company employs 852 full-time employees globally, with 64% engaged in research and development activities[142]. - The company granted 9,559,063 restricted stock units (RSUs) to employees and management for the six months ended June 30, 2022, compared to 2,122,574 RSUs for the same period in 2021[191]. - A total of 18,438,892 RSUs vested and converted into common stock during the six months ended June 30, 2022, down from 21,650,061 RSUs in the same period of 2021[191].

Financial Performance - Revenue for 2021 reached $755,412 thousand, a 46.4% increase from $516,148 thousand in 2020[9] - Gross profit for 2021 was $121,922 thousand, reflecting a 48.4% increase compared to $82,140 thousand in 2020[9] - The net loss for 2021 was $(24,764) thousand, a significant increase of 375.7% from $(5,206) thousand in 2020[9] - Adjusted EBITDA for 2021 was $23,533 thousand, up 9.2% from $21,544 thousand in 2020[9] - Non-IFRS adjusted net loss for 2021 was $(3,945) thousand, compared to a profit of $8,979 thousand in 2020, representing a decline of 144.0%[9] Assets and Liabilities - Non-current assets increased to $264,326 thousand in 2021 from $102,062 thousand in 2020[8] - Current assets rose to $482,642 thousand in 2021, up from $395,544 thousand in 2020[8] - Current liabilities increased to $349,531 thousand in 2021 from $220,574 thousand in 2020[8] - Total equity attributable to shareholders was $336,804 thousand in 2021, compared to $267,802 thousand in 2020[8] Business Strategy and Market Position - The company plans to focus on new product development and market expansion strategies in the upcoming year[6] - The company aims to achieve a revenue target of $1 billion in 2022, maintaining its leading position in the Chinese outbound advertising platform market[11] - The company emphasizes the importance of generating stable operating cash flow while pursuing high revenue growth targets[13] - The company has made substantial investments in marketing and R&D, which are expected to enhance market influence in the long term[13] Client Retention and Revenue Growth - The retention rate of enterprise-level clients increased by 84.9% year-over-year, with a retention rate of 91.5% for clients contributing over $100,000 in revenue[11][12] - The number of enterprise clients contributing over $100,000 in revenue reached 267, accounting for 97.7% of Mintegral's revenue, with a retention rate of 91.5%[65] - The average revenue contribution from clients contributing over $100,000 increased by 50.8% year-over-year to $2,104.3 thousand[97] Revenue Breakdown by Sector - The revenue from the gaming category reached $477.4 million, a 55.9% increase year-over-year, representing 63.4% of total advertising technology revenue[109] - Revenue from e-commerce decreased by 6.9% year-over-year to $95.5 million, accounting for 12.7% of total advertising technology revenue[108] - Social and content application revenue surged by 218.9% to $107.0 million, driven by increased overseas demand from Chinese clients[110] - Revenue from lifestyle service applications grew by 69.9% to $26.1 million, attributed to partnerships with clients in China and the Asia-Pacific region[110] Operational Efficiency and Cost Management - The SpotMax resource management service has helped reduce unit processing costs by 65%[18] - The company emphasizes a long-term strategy of maintaining a technology middle platform to enhance operational efficiency and reduce redundant investments[79] - The company is focusing on optimizing algorithmic capabilities while controlling computing costs through machine learning and intelligent upgrades[63] Market Trends and Competitive Landscape - Mintegral competes with major advertising technology platforms such as Google AdMob and Facebook Audience Network in a fragmented mobile application ecosystem[30] - The industry is experiencing a trend towards consolidation as mature platforms enhance their scale and technological advantages[31] - The mobile application market is highly fragmented, with over 2.61 million apps in Google Play Store and 2.23 million in Apple App Store as of Q1 2021, creating a need for integrated marketing and monetization platforms[55] Research and Development - The research and development team consists of experts from top universities and companies, focusing on data science, algorithms, and cloud computing[26] - The company plans to continue investing in R&D and technology upgrades as a core driver of business growth[126] Acquisitions and Investments - The acquisition of HotCloud Data was completed, enhancing the company's marketing technology tool matrix[67] - The total acquisition cost for HotCloud Data and another SaaS company (HIO) was approximately RMB 713 million[67] Compliance and Governance - The company achieved ISO/IEC 27001 certification in January 2021, indicating a high-level information security management system, ensuring user information security and operational stability[69] - Mintegral and Nativex received ePrivacyseal certification in March 2021, demonstrating compliance with GDPR regulations and enhancing market competitiveness[69] Employee and Shareholder Information - As of December 31, 2021, the company had 925 full-time employees, an increase from 670 employees in the previous year, with 57% engaged in research and development activities[146] - The board of directors did not recommend a final dividend for the year ended December 31, 2021, consistent with the previous year[161]

Financial Performance - Revenue for the six months ended June 30, 2021, was $307.76 million, representing a 15.3% increase compared to $266.91 million for the same period in 2020[8]. - Gross profit for the same period was $42.43 million, a decrease of 27.1% from $58.25 million in the prior year[8]. - Adjusted EBITDA for the first half of 2021 was $2.23 million, compared to $31.23 million in the first half of 2020, indicating a significant decline[8]. - The company reported a significant reduction in bad debt provisions for accounts receivable, down 92.0% to $0.6 million from $7.7 million in the same period of 2020[74]. - The company’s loss attributable to equity holders for the six months ended June 30, 2021, was $38.8 million, compared to a profit of $13.1 million in the same period of 2020[180]. - The net loss for the period was $38.8 million, representing a 396.0% decline from a profit of $13.1 million in the same period of 2020[183]. Client and Market Dynamics - The customer distribution showed that 48.19% of clients were from China, followed by 30.34% from the Asia-Pacific region[18]. - The number of clients contributing over $100,000 in revenue reached 243, accounting for 95.0% of Mintegral's revenue, with a retention rate of 85.8%[80]. - The number of traffic developers collaborating with Mintegral increased by 8.22% to 5,226, while the number of mobile traffic sources rose by 18.5% to 46,987[80]. - The primary traffic type for Mintegral is light gaming, along with mobile traffic from tools, social media, content, and life services[20]. - The company is actively expanding its client base in heavy gaming and e-commerce sectors, which are currently underrepresented[19]. Revenue Breakdown - The Mintegral platform's revenue grew by 40.6% year-on-year to $224.7 million, while Nativex's revenue decreased by 22.8% to $82.6 million, representing a decline in its share of advertising technology revenue from 40.1% to 26.9%[75]. - Marketing technology business revenue was $307.3 million, accounting for 99.9% of total revenue, with a year-on-year growth of 15.2%[121]. - The revenue from the Mintegral business was $224.7 million, which constituted 73.1% of the marketing technology business revenue, showing a 40.6% increase year-on-year[124]. - Game category revenue was $185.1 million, accounting for 60.2% of total advertising technology revenue, with a year-on-year growth of 10.8%[144]. - E-commerce revenue for Mintegral reached $18.2 million, up 95.1% year-on-year, due to rapid development and increased collaboration with medium to large e-commerce clients[148]. Operational Efficiency - SpotMax optimization led to a 65% reduction in unit processing costs, enhancing operational efficiency[16]. - The company maintains a large-scale computing cluster with over 5,000 CPU cores for continuous algorithm training and inference[14]. - The operational model of SpotMax benefits from strong network effects, with increasing customer adoption enhancing the platform's value and operational leverage[57]. - The company has established a two-layer technology platform strategy, including SpotMax for cloud infrastructure and EnginePlus for data intelligence, enhancing operational efficiency and reducing redundant investments[110]. Strategic Initiatives - The company plans to acquire Beijing Hotyun Technology Co., Ltd. to expand from advertising technology to a full-chain marketing technology business[83]. - The acquisition will enhance the company's marketing technology tool matrix, including mobile advertising effectiveness monitoring and user data management tools[83]. - The company is committed to a globalization strategy, strengthening brand presence in the Asia-Pacific region and localizing efforts in EMEA and the Americas[112]. - The company plans to continue developing its SaaS tool ecosystem through self-research and strategic acquisitions, enhancing long-term cooperation with clients[106]. - The company aims to accelerate the scale expansion of the Mintegral platform and explore new markets and verticals to capture market share and establish a first-mover advantage[108]. Cost Management - The cost of sales increased by 27.2% to $265.3 million, up from $208.7 million in the same period last year[155]. - Advertising technology business costs accounted for 86.3% of total revenue, with traffic costs making up 82.0% of total revenue[156]. - The company adopted an expansion strategy, leading to increased traffic costs, which rose by 28.5% year-on-year[159]. - The data analysis business costs surged by 325.0% to $17,000, reflecting increased operational costs[156]. Compliance and Security - The company achieved ISO/IEC 27001 certification in January 2021, indicating a high-level information security management system, ensuring user information security and operational stability[98]. - Mintegral and Nativex received ePrivacyseal certification in March 2021, demonstrating compliance with GDPR regulations and enhancing user data privacy protection, which strengthens market competitiveness[98]. Future Outlook - The global MarTech market was valued at $121.5 billion in 2020, with an annual growth rate exceeding 20%[64]. - The increasing complexity of online marketing is driving demand for data-driven marketing technology products, which can optimize advertising strategies effectively[64]. - The company plans to continue its "Be the Bridge" strategy, connecting Eastern and Western markets while empowering clients to manage their digital assets independently[111].

Financial Performance - Revenue for 2020 was $516,148 thousand, representing a 3.2% increase from $500,257 thousand in 2019[8] - Gross profit decreased by 30.8% to $82,140 thousand in 2020 from $118,763 thousand in 2019[8] - The company reported a net loss of $5,206 thousand for 2020, a decline of 123.6% compared to a profit of $22,069 thousand in 2019[8] - Adjusted EBITDA for 2020 was $21,544 thousand, down 58.3% from $51,620 thousand in 2019[8] - Adjusted net profit for 2020 was $8,979 thousand, a decrease of 78.1% from $40,951 thousand in 2019[8] - The company's revenue for the year ended December 31, 2020, increased by 3.2% to $516.1 million, compared to $500.3 million in 2019[27] - Mobile advertising revenue accounted for $515.5 million, which is 99.9% of total revenue, showing a growth of 3.0% compared to $500.3 million in 2019[40] - Revenue from the Mintegral platform reached $305.8 million, a significant increase of 105.4% year-over-year, while Nativex platform revenue decreased by 40.3% to $209.6 million[41] - The company reported a loss attributable to equity holders of $5.2 million for the year ended December 31, 2020, compared to a profit of $22.1 million in 2019[63] - Adjusted EBITDA was $21.5 million, a decrease of 58.3% compared to $51.6 million in 2019[65] Assets and Liabilities - Non-current assets increased to $102,062 thousand in 2020 from $67,353 thousand in 2019[7] - Current assets decreased to $395,544 thousand in 2020 from $444,132 thousand in 2019[7] - Current liabilities decreased to $220,574 thousand in 2020 from $238,998 thousand in 2019[7] - Total equity attributable to shareholders was $267,802 thousand in 2020, slightly up from $266,040 thousand in 2019[7] - The company’s total liabilities decreased from $245,445 thousand in 2019 to $229,804 thousand in 2020[7] - Total assets as of December 31, 2020, were $497.6 million, down from $511.5 million in 2019, while total liabilities decreased to $229.8 million from $245.4 million[67] - The debt-to-asset ratio improved to 46.2% from 48.0% in the previous year[67] Market and Business Strategy - Mintegral's advertising transaction volume increased by 105.4% in 2020 compared to 2019, reaching a historical high since its launch in 2015[10] - The company plans to proactively disclose Mintegral's core operating data for Q1 2021 in April[11] - The company aims to expand its market presence by continuously iterating and developing new products based on the needs of mobile app developers[15] - The company is transitioning towards a programmatic business model centered around the Mintegral platform, while gradually exiting the media agency and non-programmatic advertising businesses[28] - The company anticipates continued growth in its programmatic advertising business, supported by strong technology and commercial foundations[43] Customer and Market Engagement - Approximately 80% of traffic publishers that paused cooperation due to negative publicity have resumed collaboration[11] - The number of unique players tracked by the GameAnalytics platform reached 1.94 billion per month, representing a year-on-year growth of over 60%[12] - Mintegral platform customer retention rate reached 82.3% in H2 2020, down from 91.3% in H1 2020, while customer count increased by 43.7%[30] - The number of traffic developers on the Mintegral platform grew to 5,071, a 21.5% increase from H1 2020, with a retention rate of 78.0%[30] Research and Development - Research and development expenses decreased by 9.4% to $31.9 million for the year ended December 31, 2020, down from $35.2 million in 2019; combined R&D expenses totaled $53.1 million, an increase of 13.3% year-over-year[57] - Capital expenditures increased by 193.9% to $35.7 million, primarily due to increased capitalization of R&D expenses[70] Corporate Governance - The board of directors consists of eight members, including four executive directors, one non-executive director, and three independent non-executive directors, ensuring a balanced composition[144] - The company has adhered to the corporate governance code provisions applicable for the year ended December 31, 2020, except for the separation of roles between the chairman and CEO, which was not followed during the reporting period[142] - The company has established three board committees: the Audit Committee, the Remuneration Committee, and the Nomination Committee, to oversee specific areas[143] - The company emphasizes board diversity, with independent non-executive directors representing over one-third of the board, bringing varied industry backgrounds[145] Risk Management and Compliance - The company has established a risk management system to identify and assess risks that may negatively impact achieving business objectives[169] - The board is responsible for ensuring effective risk management and internal control systems are in place, providing reasonable assurance against material misstatements or losses[168] - The company has implemented monitoring procedures to prevent unauthorized access and use of internal information, ensuring compliance with disclosure policies[171] Environmental, Social, and Governance (ESG) - The company emphasizes the importance of environmental protection and has implemented measures to reduce energy consumption and waste[135] - The company has established an ESG working group to enhance governance and management systems related to ESG matters, focusing on continuous improvement and stakeholder engagement[181] - The ESG report for the year ended December 31, 2020, was prepared in accordance with the guidelines set out in the listing rules, ensuring objectivity and consistency in data calculation methods[179] Employee and Shareholder Relations - The company has a total rental area of approximately 5,339 square meters under lease agreements with related parties[126] - The company has not made any changes to its articles of association for the year ended December 31, 2020[177] - The company encourages directors to seek independent professional advice at its expense[151]