Financial Performance - AUSupreme reported a revenue of HKD 100 million for the fiscal year ending March 31, 2020, representing a 15% increase compared to the previous year[3]. - The company reported a net profit of HKD 15 million, a 20% increase year-over-year, reflecting effective operational efficiencies[3]. - The company's revenue for the fiscal year ending March 31, 2020, was HKD 210,543,000, a decrease of 27.2% compared to HKD 289,329,000 in 2019[111]. - The net profit attributable to shareholders for the year was HKD 12,047,000, down 61.4% from HKD 31,210,000 in 2019[119]. - Revenue from health supplement products decreased by 26.3% to HKD 194,770,000, while personal care products and honey/pollen products saw declines of 37.9% and 31.8%, respectively[122]. - Basic earnings per share were HKD 0.016, down from HKD 0.0416 in 2019, based on the weighted average number of shares[128]. Market Expansion and Strategy - AUSupreme plans to launch two new product lines in the next fiscal year, focusing on health and wellness, which are expected to contribute an additional HKD 20 million in revenue[3]. - The company is exploring market expansion opportunities in Southeast Asia, targeting a 10% market share within the next three years[3]. - The company aims to continue expanding its domestic and international markets, striving to build a well-known health product brand in Asia[37]. - The company plans to expand its business into overseas markets, leveraging partnerships with local celebrities for brand promotion[113]. - Strategic resources are being concentrated on e-commerce development in Hong Kong and mainland China, with initiatives to enhance online sales through live streaming and key opinion leaders (KOLs)[144]. Product Quality and Compliance - The company has successfully passed SGS heavy metal testing for its products, ensuring compliance with international safety standards[3]. - The products are certified by the Australian Therapeutic Goods Administration (TGA) and manufactured in facilities that meet international GMP standards, receiving multiple awards including "Hong Kong Excellent Brand" and "Hong Kong Star Brand"[42][46]. - The company has achieved TGA certification, ensuring its products meet international GMP standards and WHO production quality levels[94]. - The company has passed major heavy metal safety tests, ensuring its deep-sea sourced products are free from contamination and meet international standards[95]. Corporate Social Responsibility - The company emphasizes a mission of integrity, justice, and care, aiming to create a supportive corporate culture and a fair business environment[43][50]. - The company has engaged in various charitable activities, including sponsoring educational and health initiatives, to improve community life and support underprivileged groups[57][61]. - In April 2019, the company organized its first charity run, donating funds to the Love Foundation to support better education and living conditions for left-behind children in China[62]. - The company actively participates in community support and charity events, enhancing its corporate social responsibility image[83]. Awards and Recognition - The company has been recognized with multiple awards, including the "Super MD" for ten consecutive years, highlighting its commitment to talent development and training[74]. - The company received the "Outstanding Listed Company Award," which acknowledges its market value and performance recognized by the capital market[76]. - The company was awarded the "Asia Excellent Brand" title, recognizing its innovative practices and leadership in brand development[80]. - The company has been awarded the "Hong Kong Excellent Brand" title, reflecting its continuous excellence in developing original brands[90]. - The company has been recognized for its high-quality service standards by the Hong Kong Tourism Board, reinforcing its reputation as a quality tourism city[96]. Operational Efficiency and Cost Management - The company has implemented stricter cost control measures in response to the fluctuating market conditions due to social unrest and COVID-19[119]. - The group's sales and distribution expenses decreased by 22.9% to HKD 139,173,000, primarily due to reduced consignment commissions[126]. - The group's income tax expense decreased by 59.8% to HKD 2,385,000, attributed to a decline in profit before tax[127]. - The company is focusing on cost reduction and operational efficiency in response to economic challenges posed by the COVID-19 pandemic[143]. Governance and Management - The board of directors emphasizes the importance of corporate governance, ensuring accountability and transparency in all business operations[166]. - The board held four meetings during the year, with all directors attending all meetings, achieving a 100% attendance rate[181]. - The audit committee consists of three independent non-executive directors, ensuring compliance with corporate governance codes[184]. - The company encourages directors to participate in relevant training courses, with costs covered by the company[180]. - The chairman and CEO roles are held by the same individual, Mr. Cai Zhihui, which the board believes is in the best interest of the company[182].

Financial Performance - Revenue for the six months ended September 30, 2019, was HKD 124,006,000, a decrease of 10.7% from HKD 138,836,000 in the same period of 2018[7] - Gross profit for the same period was HKD 106,698,000, down 11.0% from HKD 119,911,000 year-on-year[7] - Operating profit decreased to HKD 11,603,000, representing a decline of 24.0% compared to HKD 15,289,000 in the previous year[7] - Profit attributable to owners of the company was HKD 8,922,000, down 27.5% from HKD 12,242,000 in the prior period[7] - Basic and diluted earnings per share were HKD 1.19, compared to HKD 1.63 in the same period last year[7] - The total comprehensive income for the period was HKD 8,898,000, down from HKD 12,242,000 in the previous year, indicating a decline of about 27.5%[12] - The company reported a net profit of HKD 8,922,000 for the six months ended September 30, 2019, compared to HKD 12,242,000 for the same period in 2018, representing a decrease of approximately 27.5%[12] - The company reported a pre-tax profit of HKD 2,234,000 for the six months ended September 30, 2019, down from HKD 3,047,000 in the same period of 2018[62] Assets and Liabilities - Total assets as of September 30, 2019, were HKD 187,331,000, slightly down from HKD 188,535,000 as of March 31, 2019[10] - The company reported a net asset value of HKD 173,762,000, down from HKD 188,154,000 as of March 31, 2019[10] - The company recognized a depreciation expense of HKD 6,849,000 for right-of-use assets, with total depreciation for property, plant, and equipment at HKD 1,118,000[61] - The company reported a net increase in total assets of HKD 26,747,000, while total liabilities increased by HKD 27,537,000 due to the application of HKFRS 16[51] Cash Flow - Cash and cash equivalents increased to HKD 131,030,000 from HKD 119,775,000, indicating a positive cash flow trend[10] - Cash generated from operating activities was HKD 18,490,000, an increase of 25.5% from HKD 14,689,000 in the same period last year[15] - The net cash and cash equivalents increased by HKD 11,255,000, reaching HKD 131,030,000 at the end of the reporting period[15] - The financing activities resulted in a net cash outflow of HKD 7,258,000, reflecting the company's dividend payments and other financing activities[15] Revenue Breakdown - Revenue from specialty stores decreased to HKD 17,423,000 from HKD 19,984,000, while consignment counters revenue fell to HKD 99,082,000 from HKD 113,174,000[54] - Revenue from health supplement products decreased by 10.4% to HKD 114,291,000 compared to HKD 127,502,000 in 2018[82] - Revenue from personal care products fell by 15.9% to HKD 7,948,000 from HKD 9,452,000 in 2018[82] - Revenue from honey and pollen products declined by 6.1% to HKD 1,767,000, consistent with the previous year's percentage[82] - E-commerce revenue slightly increased by 4.3% to HKD 3,467,000 from HKD 3,324,000 in 2018[86] - Other sales channels saw a significant increase of 71.4% to HKD 4,034,000, up from HKD 2,354,000 in 2018[86] Market Conditions - The overall retail market in Hong Kong experienced a decline of approximately 10.7% during the reporting period, mirroring the company's revenue drop[79] - In September 2019, the number of visitors to Hong Kong decreased by 34.2% compared to the same month last year, significantly impacting the retail sector[99] - The company continues to monitor economic conditions closely and is taking flexible measures to respond to the volatile business environment[79] Strategic Initiatives - The company plans to focus on expanding its market presence and enhancing product offerings in the upcoming periods[8] - The company has initiated new strategies to improve operational efficiency and reduce costs in response to declining revenues[8] - The company has implemented strict cost control measures to ensure effective use of financial resources amid challenging economic conditions[99] - The company plans to focus on developing online sales by collaborating with more online shopping platforms and implementing various marketing strategies in Hong Kong, China, and other regions[99] - The overseas business development in other Asian regions is expected to provide stable and sustainable growth for the company[99] Corporate Governance - The company has complied with all provisions of the corporate governance code, except for the separation of roles between the chairman and the CEO[115] - The board believes that Mr. Cai Zhiwei's dual role as Chairman and Managing Director aligns with the best interests of the group due to his extensive knowledge and business network in the personal care industry[118] - The audit committee consists of three independent non-executive directors responsible for reviewing and supervising the group's financial reporting system and internal control procedures[120] - The audit committee has reviewed the group's unaudited condensed consolidated financial performance for the period[121] Shareholding Structure - As of September 30, 2019, the major shareholders Beatitudes International Limited and Gao Yuan hold 75% and 10.01% of the issued shares, respectively[101][105] - The public float of the company decreased from 25% to approximately 14.99%, below the minimum requirement of 25% as per listing rules[109] - The company is committed to taking appropriate measures to restore at least 25% public shareholding as soon as reasonably practicable[110] - No stock options were granted under the stock option plan since the company's listing, and there were no unexercised stock options as of September 30, 2019[112]

Financial Performance - AUSupreme reported a revenue increase of 15% year-over-year, reaching HKD 500 million for the fiscal year ending March 31, 2019[35]. - The company's revenue reached a historic high of HKD 289,329,000, an increase of 19.3% compared to HKD 242,500,000 in 2018[94]. - The profit attributable to shareholders significantly increased by 149.1% to HKD 31,210,000[94]. - The consolidated profit attributable to the company's owners increased by 149.1% to HKD 31,210,000, up from HKD 12,530,000 in the previous year[101]. - Revenue from health supplement products grew by 18.6% to HKD 264,346,000, while personal care products saw a 39.1% increase to HKD 20,642,000[105]. - The consignment sales channel recorded significant growth of 24.1% to HKD 236,293,000, compared to HKD 190,429,000 in the previous year[108]. - E-commerce revenue increased by 2.8% to HKD 7,409,000, while revenue from specialty stores slightly decreased by 1.7% to HKD 37,911,000[108]. - Basic earnings per share for the year ended March 31, 2019, was HKD 0.0416, compared to HKD 0.0167 in 2018[113]. Market Expansion and Strategy - The company expanded its retail presence to 150 specialty stores and 83 consignment counters, aiming to enhance brand visibility in Asia[35]. - AUSupreme plans to continue aggressive overseas market expansion, targeting to become a well-known health product brand in Asia[35]. - The company aims to achieve a 20% growth in user base by the end of the next fiscal year through enhanced marketing efforts[35]. - The company plans to continue optimizing its retail network and expanding into overseas markets through partnerships[99]. - The brand's promotional strategies, including the appointment of a well-known spokesperson, have positively impacted brand awareness and sales performance[101]. Product Development and Quality - Future product development includes the launch of new health supplements, with a focus on quality and compliance with international standards[35]. - The company's products are certified by the Australian Therapeutic Goods Administration (TGA) and manufactured in facilities that meet international GMP standards[64]. - The company is committed to high-quality production standards, ensuring its products meet global health regulations[64]. - The company has focused on expanding its market presence and enhancing product quality to drive future growth[91]. Corporate Social Responsibility - The company emphasized its commitment to social responsibility through community care and charitable services, aligning with its core value of "giving back to society"[35]. - The founder of the company, Mr. Cai Zhihui, has published a book, with all proceeds donated to charity organizations[51]. - The company actively participates in various charitable activities, promoting social responsibility and community care[51]. - The company is actively involved in community and educational initiatives, enhancing its corporate social responsibility profile[133]. Governance and Management - The company emphasizes good corporate governance to enhance shareholder value and ensure effective accountability within its management structure[153]. - The company has established a strong governance structure with experienced directors overseeing various operational aspects[134]. - The board consists of seven directors, with independent non-executive directors accounting for over 40% of the board members[159]. - The company has adopted the corporate governance code and has complied with all applicable code provisions during the year, except for specific deviations disclosed in the annual report[154]. - The company emphasizes the importance of skilled and experienced employees as a key asset and will provide various training programs to enhance product knowledge and customer service capabilities[128]. Awards and Recognition - The company has received multiple awards, including "Hong Kong Star Brand" and "Outstanding Listed Company Award," recognizing its market leadership and commitment to quality[63]. - The company has been recognized as a leading brand in the health food industry in Hong Kong, demonstrating its strong market position[53]. - The company has received multiple awards for its brand image and health product range in recent years, reflecting its successful marketing strategies[136].