Core Viewpoint - LeSi Group (02540) has announced a guarantee agreement involving its chairman Zhao Libing, which aims to secure payment responsibilities for its subsidiaries in advertising procurement agreements with various media platforms [1] Group 1 - The guarantee agreement is established between Beijing LeSi Chuangxin, Zhao Libing, and beneficiaries including Toutiao, Dongchezu, and Wuhan Star Map New Vision Technology Co., Ltd [1] - The agreement covers payment responsibilities for subsidiaries including Horgos Lemon Technology Co., Ltd, Beijing Lexiao, Horgos Mango, and Beijing Lexiang [1] - The duration of the agreement is from January 1, 2026, to December 31, 2026, related to the procurement of advertising space on media platforms [1] Group 2 - The media platforms are willing to offer favorable credit terms to the group under the condition of the guarantee provided by Beijing LeSi Chuangxin and Zhao Libing [1] - The business cooperation agreements involve multiple parties, including Horgos Mango and Wuhan Star Map, as well as the aforementioned subsidiaries and media platforms [1]

Core Viewpoint - Leshi Group (02540) has entered into a guarantee agreement with Toutiao, Dongchezhu, and Wuhan Star Map New Vision Technology Co., Ltd. to secure payment responsibilities for its subsidiaries in relation to advertising procurement on media platforms [1] Group 1 - The guarantee agreement is established between Beijing Leshi Chuangxin and Mr. Zhao Libing, the chairman of the board, with a term from January 1, 2026, to December 31, 2026 [1] - The agreement involves subsidiaries of Beijing Leshi Chuangxin, including Horgos Lemon Technology Co., Ltd., Beijing Lexiao, Horgos Mango, and Beijing Lexiang, ensuring their payment obligations for advertising space procurement [1] - The media platforms are willing to offer favorable credit terms to the group under the condition of the guarantee provided by Beijing Leshi Chuangxin and Mr. Zhao [1]

本 公 告 乃 由 樂 思 集 團 有 限 公 司（「本公司」）自 願 作 出。茲 提 述 本 公 司 日 期 為 二 零 二 五 年 七 月 二 十 八 日 及 二 零 二 五 年 三 月 二 十 八 日 的 公 告（「該等公告」）。除 非 另 有 界 定，本 公 告 所 用 詞 彙 應 與 該 等 公 告 所 界 定 者 具 有 相 同 涵 義。 （ 於 開 曼 群 島 註 冊 成 立 之 有 限 公 司 ） （股份代號：2540） 自願公告 業務發展最新進展 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 分 內 容 而 產 生 或 因 倚 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 Lesi Group Limited 樂 思 集 團 有 限 公 司 董 事 會 宣 佈，於 二 零 二 六 年 一 月，北 京 樂 思 創 信 及 本 公 司 董 事 會 主 席 趙 利 兵 先 生 與 今 日 頭 條、懂 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 呈交日期: 2026年2月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.001 | USD | | 5,000,000 | | 增加 / 減少 (-) | | | 0 | | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.001 | USD | | 5,000,000 | 本月底法定/註冊股本總額： USD 5,000 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 呈交日期: 2026年1月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | 5,000,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | 5,000,000 | 本月底法定/註冊股本總額： USD 5,0 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 呈交日期: 2025年12月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.001 | USD | | 5,000,000 | | 增加 / 減少 (-) | | | 0 | | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.001 | USD | | 5,000,000 | 本月底法定/註冊股本總額： USD 5,00 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 本月底法定/註冊股本總額： USD 5,000,000 FF301 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 500,000,000 | | 0 | | 500,000,000 | | 增加 / 減少 (-) | | | 0 | | 0 | | | | 本月底結存 | | | 500,000,000 | | 0 | | 500,000,000 | 第 2 頁 共 10 頁 v 1.1.1 呈交日期 ...

呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | 5,000,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | 5,000,000 | 本月底法定/註冊股本總額： USD 5,000,000 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 FF301 第 1 頁 ...

Financial Performance - For the six months ended June 30, 2025, the company reported revenue of approximately RMB 682.9 million, an increase of 127.3% compared to RMB 300.5 million for the same period in 2024[9]. - The company's net profit decreased by 62.6% to approximately RMB 10.7 million, down from RMB 28.6 million in the previous year[9]. - The total billing for the six months ended June 30, 2025, increased by 121.3% to approximately RMB 963.1 million, compared to RMB 435.2 million for the same period in 2024[12]. - The gross profit for the six months ended June 30, 2025, was approximately RMB 33.2 million, a decrease of 22.7% from RMB 43.0 million in the previous year[7]. - The company reported a basic earnings per share of approximately RMB 0.02 for the six months ended June 30, 2025, down from RMB 0.06 in the same period of 2024[9]. - Revenue from mobile advertising solutions increased by approximately 137.8% from about RMB 286.0 million for the six months ended June 30, 2024, to about RMB 680.2 million for the six months ended June 30, 2025[21]. - Revenue from advertising distribution services decreased by approximately 81.4% from about RMB 14.5 million for the six months ended June 30, 2024, to about RMB 2.7 million for the six months ended June 30, 2025[22]. - Operating profit decreased to RMB 13,343 thousand from RMB 31,102 thousand year-over-year, reflecting a decline of 57.0%[91]. - Profit before tax was RMB 11,139 thousand, compared to RMB 29,710 thousand in the previous year, a decrease of 62.6%[91]. - The total comprehensive income for the period was RMB 10,367 thousand, compared to RMB 31,397 thousand in the same period last year, a decrease of 66.9%[93]. Client and Market Engagement - The company served 188 clients across various industries, including technology, internet services, financial services, and e-commerce[9]. - The company is focused on enhancing its ability to provide comprehensive marketing services to high-quality clients by concentrating core resources on rapidly growing industries[12]. - The company aims to enhance its marketing services capabilities for high-quality clients by focusing resources on rapidly growing industries and key clients[19]. - The company plans to expand its mobile advertising distribution network and enhance competitiveness by leveraging stable high-traffic media platforms and rapidly growing niche marketing platforms[14]. - The company plans to continue expanding its short video production capabilities to meet diverse client marketing needs[25]. Cost and Expense Management - Service costs surged from approximately RMB 257.5 million to approximately RMB 649.7 million, an increase of 152.3%, primarily due to changes in rebate policies from media partners[33]. - Sales and marketing expenses increased from approximately RMB 1.3 million to approximately RMB 1.7 million, a rise of 30.8%, driven by the expansion of the business and related employee costs[36]. - General and administrative expenses rose from approximately RMB 10.8 million to approximately RMB 14.9 million, an increase of 38.0%, mainly due to R&D expansion and increased operational staff costs[37]. - Employee costs totaled approximately RMB 14.7 million for the six months ended June 30, 2025, compared to RMB 11.1 million for the same period in 2024[63]. Financial Position and Ratios - Cash and cash equivalents decreased from approximately RMB 149.4 million as of December 31, 2024, to approximately RMB 106.3 million as of June 30, 2025, mainly due to cash used in operating activities[43]. - The company's debt-to-equity ratio increased to approximately 20.4% as of June 30, 2025, compared to 6.5% as of December 31, 2024[42]. - The actual weighted average interest rate on bank and other loans was approximately 5.2% for the six months ended June 30, 2025, compared to 4.8% for the six months ended June 30, 2024[42]. - Current ratio decreased to 2.9 times as of June 30, 2025, from 4.0 times as of December 31, 2024[53]. - The net cash used in operating activities for the six months ended June 30, 2025, was RMB (89,240) thousand, slightly improved from RMB (92,119) thousand in the same period of 2024[101]. - The company's equity attributable to shareholders increased to RMB 622,383 thousand from RMB 612,016 thousand, reflecting a growth of about 1.9%[96]. Strategic Initiatives - The company aims to apply commercializable artificial intelligence technology to improve marketing efficiency across the entire content production and optimization process[14]. - The company is seeking opportunities for collaboration or investment in strong companies to enhance overall technical strength and create tailored advertising content for specific markets[18]. - The company is exploring business collaborations and acquisition opportunities with larger companies to strengthen its technical capabilities and expand its customer base in key overseas markets[28]. - The company aims to explore business cooperation and acquisition opportunities with larger companies, utilizing part of the IPO proceeds[58]. Shareholder and Governance Information - Major shareholders hold 356,250,000 shares, representing 71.25% of the company's issued shares[74]. - The company has no plans to declare dividends for the six months ended June 30, 2025[60]. - The company has no changes in director information that require disclosure since the last annual report date[73]. - The company maintained sufficient public float as per the listing rules as of June 30, 2025[83]. Compliance and Audit - The audit committee confirmed compliance with applicable accounting principles and standards for the financial report[81]. - The company has not applied any new or revised standards that are not yet effective during the current accounting period[105].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | | | 致：香港交易及結算所有限公司 公司名稱: 樂思集團有限公司 呈交日期: 2025年9月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02540 | 說明 | 不適用 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | | 5,000,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | | 0.001 USD | | | 5,000,000 | 本月底法定/註冊股本總額： USD 5,000 ...