Revenue and Growth - Total revenue for the six months ended June 30, 2023, reached approximately RMB 287,607 thousand, representing a year-on-year growth of about 45.0% compared to RMB 198,356 thousand in the same period of 2022[10]. - Integrated marketing services revenue for the same period was approximately RMB 267,113 thousand, a year-on-year increase of about 47.0%, accounting for 92.9% of total revenue[11]. - SaaS interactive marketing services revenue was approximately RMB 20,494 thousand, reflecting a year-on-year growth of about 23.5%, making up 7.1% of total revenue[12]. - Total revenue for the reporting period was approximately RMB 287,607 thousand, representing a year-on-year growth of about 45.0% compared to RMB 198,356 thousand in the same period of 2022[24]. - Integrated marketing services revenue grew approximately 47.0% to about RMB 267,113 thousand, accounting for approximately 92.9% of total revenue[25]. - SaaS interactive marketing services revenue increased by approximately 23.5% to about RMB 20,494 thousand, representing about 7.1% of total revenue[24]. Profitability and Costs - Sales cost for the reporting period was approximately RMB 232,942 thousand, a year-on-year increase of about 74.8% from RMB 133,254 thousand in the same period of 2022[31]. - Gross profit for the company was approximately RMB 54,665 thousand, a year-on-year decrease of about 16.0% from RMB 65,102 thousand in the same period of 2022[39]. - Integrated marketing services gross profit was approximately RMB 48,215 thousand, down about 13.9% year-on-year from RMB 55,976 thousand[39]. - SaaS interactive marketing services gross profit was approximately RMB 6,450 thousand, with a year-on-year increase of about 29.3% from RMB 9,126 thousand[39]. - The rise in sales costs was mainly attributed to the acquisition of a first-level agency for Douyin, leading to increased media advertising resource costs[34]. Financial Position - The company's total assets as of June 30, 2023, amounted to RMB 810,021 thousand, an increase from RMB 716,552 thousand as of December 31, 2022[9]. - Total liabilities as of June 30, 2023, were RMB 244,686 thousand, compared to RMB 171,692 thousand as of December 31, 2022[9]. - The company's equity attributable to owners was RMB 563,840 thousand as of June 30, 2023, up from RMB 543,347 thousand at the end of 2022[9]. - Total current assets increased to RMB 680,465 thousand as of June 30, 2023, up from RMB 580,990 thousand as of December 31, 2022, while total current liabilities rose to RMB 244,249 thousand from RMB 170,833 thousand[53]. - The company's total liabilities increased to RMB 244,249,000 from RMB 170,833,000, indicating a rise of 43%[107]. Cash Flow and Financing - The company incurred a net cash outflow from financing activities of RMB 40,354 thousand in the first half of 2023, compared to a net inflow of RMB 22,458 thousand in the same period of 2022[113]. - Cash and cash equivalents at the end of June 30, 2023, were RMB 119,366 thousand, compared to RMB 85,340 thousand at the end of June 30, 2022, marking an increase of approximately 39.9%[113]. - The company's financial costs decreased to approximately RMB 443 thousand, a decline of about 92.4% year-on-year from RMB 5,859 thousand, largely due to the expiration and redemption of pre-IPO financing loans[46]. Strategic Focus and Future Outlook - The company plans to focus on enhancing large customer accounts and optimizing operational capabilities to reduce customer acquisition costs and improve ROI conversion in the second half of 2023[21]. - The company aims to leverage technology to achieve AI-enabled full-chain marketing, continuously strengthening technical capabilities and product innovation[18]. - The company anticipates that its business will accelerate overall development in the second half of 2023, driven by the sustainable growth of Douyin business revenue[20]. Shareholder Information and Governance - The company decided not to declare an interim dividend for the six months ending June 30, 2023[78]. - As of June 30, 2023, the company had a total of 800,000,000 issued shares[83]. - Liu Jianhui holds 130,457,399 shares, representing approximately 16.31% of the total shares[82]. - Zhang Jiajie Duoxiang holds 126,330,885 shares, representing approximately 15.79% of the total shares[87]. - The audit committee, consisting of three independent non-executive directors, has reviewed the interim financial data and confirmed compliance with applicable accounting standards[79]. Accounting Policies and Standards - The financial statements are prepared in accordance with all applicable Hong Kong Financial Reporting Standards, and the reporting currency is Renminbi (RMB)[126]. - The company has adopted new or revised Hong Kong Financial Reporting Standards effective from January 1, 2023, which do not have a significant impact on the financial performance or position of the group[115]. - The group expects that the application of the new standards will not affect the consolidated financial statements in the future[120]. Revenue Recognition - Revenue is recognized when control of goods or services is transferred to customers, excluding VAT or other sales taxes[189]. - The group uses the output method to recognize revenue from content marketing, digital marketing, public relations, and media advertising services during the service period[192][193][194][195]. - The company provides cloud-based SaaS interactive marketing services, which include fixed subscription fees and revenue from customized services[197]. - Fixed subscription fees are recognized systematically over time starting from the date the customer can use the service during the contract period[198]. - Revenue from SaaS-related customized services is recognized when control of the customized product is transferred to the customer[199].

香港交易及結算所有限公司與香港聯合交易所有限公司對本公告內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，對於因本公告全部 或任何部分內容而產生的或因依賴該等內容而引致的任何損失概不承擔任何 責任。 Many Idea Cloud Holdings Limited 多 想 雲 控 股 有 限 公 司 （於開曼群島註冊成立的有限責任公司） （股票代碼：6696） 截 至2023年6月30日 止 六 個 月 的 中 期 業 績 公 告 多想雲控股有限公司（以下簡稱「本公司」）董事會（以下簡稱「董事會」）欣然宣佈 本公司及其附屬公司（以下統稱「本集團」）截至2023年6月30日止六個月的未經 審計合併中期業績。 財務業績摘要 截止六月三十日止六個月 二零二三年 二零二二年 人民幣千元 人民幣千元 收入 287,607 198,356 ...

Financial Performance - The company's revenue for the year ended December 31, 2022, reached approximately RMB 498,329 thousand, representing a year-on-year growth of about 41.0%[16] - Adjusted net profit for the year 2022 was approximately RMB 89,883 thousand, an increase of about 22.5% compared to the previous year[17] - Integrated marketing services revenue for 2022 was approximately RMB 450,850 thousand, growing by about 31.6%, accounting for 90.5% of total revenue[18] - SaaS interactive marketing services revenue for 2022 was approximately RMB 47,479 thousand, a significant increase of about 348.7%, making up 9.5% of total revenue[19] - The gross profit margin for 2022 was 36.0%, up from 32.4% in 2021[8] - The net profit margin for 2022 was 13.6%, down from 18.3% in 2021[8] - Overall gross profit for the company was approximately RMB 179,630 thousand, representing a year-on-year growth of about 56.8% from RMB 114,536 thousand in 2021[65] - Profit before tax for the year was approximately RMB 90,731 thousand, a year-on-year increase of about 14.3% from RMB 79,368 thousand[74] - Net profit for the year was approximately RMB 67,700 thousand, with a net profit margin of 13.6%, compared to RMB 64,741 thousand and 18.3% in 2021[76] - For the year ended December 31, 2022, the company's EBITDA was RMB 116,390 thousand, representing a 26.5% increase from RMB 92,021 thousand in 2021[78] - The adjusted EBITDA for the same period was RMB 138,573 thousand, reflecting a 37.6% increase from RMB 100,676 thousand in 2021[78] Assets and Liabilities - Total assets as of December 31, 2022, amounted to RMB 716,552 thousand, compared to RMB 349,739 thousand in 2021[13] - Total liabilities as of December 31, 2022, were RMB 171,692 thousand, a decrease from RMB 196,230 thousand in 2021[13] - The current ratio as of December 31, 2022, was 3.4, indicating a strong liquidity position[13] - As of December 31, 2022, the total equity of the group was RMB 545 million, significantly up from RMB 154 million as of December 31, 2021[80] - The total current assets increased to RMB 580,990 thousand as of December 31, 2022, from RMB 247,762 thousand in the previous year[82] Revenue Breakdown - Content marketing service revenue increased by 45.2% year-on-year, from approximately RMB 188.2 million in 2021 to about RMB 273.2 million in 2022, accounting for approximately 54.8% of total revenue in 2022[36] - Digital marketing service revenue grew by approximately 16.0% year-on-year, from around RMB 87.9 million in 2021 to about RMB 102.0 million in 2022, accounting for approximately 20.5% of total revenue in 2022[37] - Media advertising service revenue increased by approximately 41.2% year-on-year, from about RMB 41.2 million in 2021 to RMB 58.1 million in 2022, making up approximately 11.7% of total revenue in 2022[37] - Public relations event planning service revenue decreased by approximately 31.1% year-on-year, from about RMB 25.4 million in 2021 to approximately RMB 17.5 million in 2022, accounting for about 3.5% of total revenue in 2022[37] Market Trends and Strategies - The marketing services market size grew from RMB 581.4 billion in 2016 to RMB 1,230.3 billion in 2021, with a compound annual growth rate (CAGR) of 16.2%[33] - The content marketing services market expanded from RMB 60.5 billion in 2016 to RMB 216.9 billion in 2021, with a CAGR of 29.1%[33] - The SaaS marketing market in China grew from RMB 400 million in 2016 to RMB 3.3 billion in 2021, with a compound annual growth rate (CAGR) of approximately 52.5%[34] - The company plans to enhance its Content Engine platform's capabilities and performance to meet the growing demand for high-quality interactive marketing tools[27] - Strategic acquisitions and investments will be pursued to enrich offerings and enhance technology and products, with potential targets identified in the second half of 2023[29] - The company aims to expand its offline integrated marketing events and deepen cooperation with vertical media platforms like Douyin to maximize revenue growth[29] - The company anticipates diversifying its customer base to include industries such as beverages, furniture, and cosmetics as part of its strategic expansion in Beijing[27] - The marketing environment remains dynamic, with significant opportunities arising from events like the Winter Olympics and the World Cup, driving brand visibility[25] Operational Efficiency - The sales cost for the reporting period was approximately RMB 318,699 thousand, reflecting a year-on-year increase of about 33.5% from RMB 238,764 thousand in 2021[57] - The cost of integrated marketing services was approximately RMB 300,460 thousand, up about 29.4% from RMB 232,181 thousand in the previous year[60] - Sales and marketing expenses decreased to approximately RMB 6,778 thousand, a year-on-year decline of about 32.0% from RMB 9,969 thousand in 2021[66] - General and administrative expenses increased to approximately RMB 30,493 thousand, a year-on-year growth of about 80.3% from RMB 16,913 thousand, primarily due to increased R&D costs[68] Human Resources - The company had a total of 161 employees as of December 31, 2022, emphasizing the importance of attracting and retaining qualified personnel[93] - The total employee cost for the group was approximately RMB 25,266 thousand, an increase from RMB 20,459 thousand in the same period of 2021, primarily due to an increase in the number of R&D personnel[93] - The company provides competitive salaries, bonuses, and stock-based compensation to employees, with regular reviews based on market conditions and individual performance[93] - The company has established a competitive compensation policy for its employees, continuously optimizing its incentive system[163] Governance and Compliance - The company has adopted standard codes for compliance with data disclosure and corporate governance[138] - The independent non-executive directors confirmed their independence as per the Listing Rules[146] - The company has complied with all applicable corporate governance code provisions except for the separation of the roles of chairman and CEO, which are held by the same individual[193] - The audit committee, consisting of three independent non-executive directors, has reviewed the consolidated financial statements for the year ended December 31, 2022[188] - The consolidated financial statements for the year ended December 31, 2022, were audited by Hong Kong BDO Limited[189] Future Outlook - The company plans to enhance its market share and competitiveness as a comprehensive marketing solutions provider through various strategies, including investing in data analytics capabilities and upgrading platform features[197] - The company aims to expand its SaaS interactive marketing business by improving the diversity and quality of its interactive creative management tools[200] - The company intends to broaden its intellectual property content portfolio to enhance its integrated marketing solutions business[200] - The company is focused on expanding its geographical coverage to increase its customer base[200] - The company is actively seeking investment and acquisition opportunities to further its growth[200]

香港交易及結算所有限公司與香港聯合交易所有限公司對本公告內容概不負 責，對其準確性或完整性亦不發表任何聲明，並明確表示，對於因本公告全部 或任何部分內容而產生的或因依賴該等內容而引致的任何損失概不承擔任何 責任。 Many Idea Cloud Holdings Limited 多 想 雲 控 股 有 限 公 司 （於開曼群島註冊成立的有限責任公司） （股票代碼：6696） 截 至2022年12月31日 止 年 度 之 年 度 業 績 公 告 多想雲控股有限公司（以下簡稱「本公司」）董事會（以下簡稱「董事會」）欣然宣佈 本公司及其附屬公司（以下統稱「本集團」）截至2022年12月31日止年度的經審計 綜合年度經營業績，以及2021年的對比數據，具體如下： 綜合損益及其他綜合收入報表 截至2022年12月31日止年度 2022 2021 附註 人民幣千元 人民幣千元 收入 5 498,329 353,300 收入成本 (318,69 9) (238,76 4) 毛利潤 179,630 114,536 ...